Uno Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Uno sales on Amazon US totaled 180,700 units in July 2026 (▲ 1.4% vs. the prior month), generating an estimated $2,233,056 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.1% of unit volume and 59.0% of revenue, while a typical listing is priced at $14.69. The keyword itself pulled 178,556 Amazon queries over the same period (▲ 11.0% MoM).
Zooming out to the 12-month window ending July 2026, the uno Top 50 moved 2,529,950 units and $31,352,555 in cumulative sales — an average of 210,829 units and $2,612,713 per month. Monthly throughput topped out at 619,250 units in December 2025 and dipped to 73,300 in May 2026, leaving the latest reading 50.1% higher than August 2025.
Uno Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
180.7K
▲ 1.4% MoM
Monthly Revenue 2026/07
$2.2M
▲ 2.4% MoM
Top 10 Market Share 2026/07
68.1%
Uno Market Share & Sales Concentration on Amazon US — July 2026
The most-sold uno listing on Amazon US in July 2026 is ASIN B07P6MZPK3 (Brand: Mattel Games), which sold 30,000 units at $11.27 apiece — equal to 16.6% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 123,000 units and $1,316,530 in July 2026 — 68.1% of unit volume and 59.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Uno' on Amazon
July 2026
Is 68.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07P6MZPK3
Mattel Games UNO Card Game for Kid, Adult & Family Nights & Parties, Travel & Vacations, Color Blind Accessible & Customizable Deck (Amazon Exclusive)
30K
▲ 50.0%vs. prior month
$340.8K
latest month
12-month trend
B00E4AMFKK
Bicycle Playing Cards 2 Pack Standard Poker Size Red and Blue | Air-cushion finish, Over 130 years trusted, 52 cards plus 2 Jokers per deck, Great for poker and rummy
20K
▲ 0.0%vs. prior month
$105.4K
latest month
12-month trend
B00000DMF5
Hasbro Gaming Candy Land Kingdom of Sweet Adventures Board Game for Kids, Gifts for Boys and Girls, Ages 3 & Up (Amazon Exclusive)
10K
▲ 0.0%vs. prior month
$129.8K
latest month
12-month trend
B077Z1R28P
Taco Cat Goat Cheese Pizza Card Game by Taco Cat Games, Age 7+, 2-8 Players | 10 min rounds, Slap pile when word matches card, Action cards add twists, Builds reflexes, Fun for all ages
10K
▼ 50.0%vs. prior month
$88.8K
latest month
12-month trend
B07JQ5W878
Regal Games Card Games for Kids - Go Fish, Crazy 8's, Old Maid, Slap Jack, Garbage Monster, War - Simple & Fun Classic Family Table Games - Games May Vary (6 Set)
10K
▲ 0.0%vs. prior month
$127K
latest month
12-month trend
B0D87PKYYK
Official Hasbro Games Jenga Game | Digital Die for 6 More Ways to Play | Original Wood Block Game | Stacking Tower | Ages 6+ | 1+ Players | Party Games
10K
▲ 0.0%vs. prior month
$149.7K
latest month
12-month trend
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Best Uno Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mattel Games is the best-performing uno brand in July 2026, moving 46,000 units across 3 ASINs for 37.4% of Top 10 volume. Hasbro Gaming follows with 37,000 units (30.1%), ahead of Bicycle on 20,000 units (16.3%).
With 5 brands splitting the Top 10 and 83.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.72 to $13.08, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mattel Games
3 ASINs in Top 10
37.4%
Units
46K
Revenue
$567K
Avg. price
$13.08
B07P6MZPK3
$11.27·★4.8·60.7K revsMattel Games UNO Card Game for Kid, Adult & Family Nights & Parties, Travel & Vacations, Color Blind Accessible & Customizable Deck (Amazon Exclusive)
Units sold30KB00TXI1NEW
$12.79·★4.7·17.5K revsMattel Games UNO Splash Card Game, Ages 7+, 2-10 Players | With Waterproof Cards &Portable Carabiner Clip for Travel, Pool Time, Camping & Game Nights Away
Units sold8KB0CBT2N7N1
$15.19·★4.8·8.4K revsMattel Games UNO Show ‘em No Mercy Card Game in Storage Tin,Ages 7+ | Extra Cards, Special Rules & Tougher Penalties for Kids, Teens & Family Game Night, 2-6 Players (Amazon Exclusive)
Units sold8K
Hasbro Gaming
4 ASINs in Top 10
30.1%
Units
37K
Revenue
$428.3K
Avg. price
$11.78
B00000DMF5
$14.20·★4.8·37.6K revsHasbro Gaming Candy Land Kingdom of Sweet Adventures Board Game for Kids, Gifts for Boys and Girls, Ages 3 & Up (Amazon Exclusive)
Units sold10KB0D87PKYYK
$14.97·★4.8·3.2K revsOfficial Hasbro Games Jenga Game | Digital Die for 6 More Ways to Play | Original Wood Block Game | Stacking Tower | Ages 6+ | 1+ Players | Party Games
Units sold10KB00NQQTZCO
$7.99·★4.8·36.5K revsMonopoly Deal Card Game | Quick-Playing Card Game | Fun Games for Families and Kids | Ages 8 and Up | 2 to 5 Players | 15 Mins. | Travel Games
Units sold9KB0FHKZ4BP1
$9.97·★4.9·238 revsOfficial Hasbro Games Connect 4 Game (2025 Edition) | All-in-1 Storage, Carrying Case, Score Tracker | Ages 6+ | 2 Players | Family Games for Kids
Units sold8K
Bicycle
1 ASIN in Top 10
16.3%
Units
20K
Revenue
$105.4K
Avg. price
$4.72
B00E4AMFKK
$4.72·★4.8·948 revsBicycle Playing Cards 2 Pack Standard Poker Size Red and Blue | Air-cushion finish, Over 130 years trusted, 52 cards plus 2 Jokers per deck, Great for poker and rummy
Units sold20K
Trending Uno Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00TXI1NEW booked 8K units at $12.79, with ▲ 700.0% MoM change. On the growth side, B07LGF5116 leads positive momentum with ▲ 1900.0% MoM growth on 1K units, with B09C93L59J close behind at ▲ 700.0% MoM on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00TXI1NEW
Mattel Games UNO Splash Card Game, Ages 7+, 2-10 Players | With Waterproof Cards &Portable Carabiner Clip for Travel, Pool Time, Camping & Game Nights Away
Price
$12.79
Rating
4.7
Reviews
17.5K
Latest month sales
B07LGF5116
Worlds Smallest Uno
Price
$9.75
Rating
4.8
Reviews
3.1K
Latest month sales
B09C93L59J
Mattel Games UNO Super Mario Card Game Animated Character Themed Collector Deck 112 Cards with Character Images, Gift for Kids Ages 7 Years Old & Up
Unlock to view ASIN details and product titles
Price
$12.47
Rating
4.8
Reviews
1.6K
Latest month sales
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