Uno Card Game Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Uno Card Game sales on Amazon US totaled 190,800 units in July 2026 (▼ 1.5% vs. the prior month), generating an estimated $2,357,470 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.7% of unit volume and 53.6% of revenue, while a typical listing is priced at $12.58. The keyword itself pulled 80,697 Amazon queries over the same period (▲ 15.5% MoM).
Zooming out to the 12-month window ending July 2026, the uno card game Top 50 moved 2,981,250 units and $35,883,059 in cumulative sales — an average of 248,438 units and $2,990,255 per month. Monthly throughput topped out at 743,750 units in December 2025 and dipped to 74,900 in May 2026, leaving the latest reading 23.6% higher than August 2025.
Uno Card Game Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
190.8K
▼ 1.5% MoM
Monthly Revenue 2026/07
$2.4M
▲ 2.6% MoM
Top 10 Market Share 2026/07
58.7%
Uno Card Game Market Share & Sales Concentration on Amazon US — July 2026
The most-sold uno card game listing on Amazon US in July 2026 is ASIN B07P6MZPK3 (Brand: Mattel Games), which sold 30,000 units at $11.26 apiece — equal to 15.7% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 112,000 units and $1,264,500 in July 2026 — 58.7% of unit volume and 53.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Uno Card Game' on Amazon
July 2026
Is 58.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07P6MZPK3
Mattel Games UNO Card Game for Kid, Adult & Family Nights & Parties, Travel & Vacations, Color Blind Accessible & Customizable Deck (Amazon Exclusive) | Classic Card Game for Kids, Teens and Family Game Night, Colorblind Accessible & Customizable Cards (Amazon Exclusive)
30K
▲ 50.0%vs. prior month
$340.8K
latest month
12-month trend
B00000DMF5
Hasbro Gaming Candy Land Kingdom of Sweet Adventures Board Game for Kids, Gifts for Boys and Girls, Ages 3 & Up (Amazon Exclusive)
10K
▲ 0.0%vs. prior month
$129.8K
latest month
12-month trend
B077Z1R28P
Taco Cat Goat Cheese Pizza Card Game by Taco Cat Games, Age 7+, 2-8 Players | 10 min rounds, Slap pile when word matches card, Action cards add twists, Builds reflexes, Fun for all ages
10K
▼ 50.0%vs. prior month
$88.8K
latest month
12-month trend
B07JQ5W878
Regal Games Card Games for Kids - Go Fish, Crazy 8's, Old Maid, Slap Jack, Garbage Monster, War - Simple & Fun Classic Family Table Games - Games May Vary (6 Set)
10K
▲ 0.0%vs. prior month
$127K
latest month
12-month trend
B09SDKSXLZ
Bicycle Rider Back Playing Cards, Standard Poker Size Deck of Cards, Red & Blue (2 Pack), Classic Cards, Blackjack, Family Game Night & Card Games, Fun for All Ages | Air Cushion Finish, Over 140 years of trusted quality, Perfect for poker and blackjack, 52 cards plus 2 Jokers
10K
▲ 0.0%vs. prior month
$52.7K
latest month
12-month trend
B0D87PKYYK
Official Hasbro Games Jenga Game | Digital Die for 6 More Ways to Play | Original Wood Block Game | Stacking Tower | Ages 6+ | 1+ Players | Party Games
10K
▲ 0.0%vs. prior month
$149.7K
latest month
12-month trend
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Best Uno Card Game Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mattel Games is the best-performing uno card game brand in July 2026, moving 46,000 units across 3 ASINs for 41.1% of Top 10 volume. Hasbro Gaming follows with 36,000 units (32.1%), ahead of Taco Cat Goat Cheese Pizza on 10,000 units (8.9%).
With 5 brands splitting the Top 10 and 82.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.10 to $13.11, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mattel Games
3 ASINs in Top 10
41.1%
Units
46K
Revenue
$567K
Avg. price
$13.11
B07P6MZPK3
$11.26·★4.8·60.7K revsMattel Games UNO Card Game for Kid, Adult & Family Nights & Parties, Travel & Vacations, Color Blind Accessible & Customizable Deck (Amazon Exclusive) | Classic Card Game for Kids, Teens and Family Game Night, Colorblind Accessible & Customizable Cards (Amazon Exclusive)
Units sold30KB00TXI1NEW
$12.79·★4.7·17.5K revsMattel Games UNO Splash Card Game, Ages 7+, 2-10 Players | With Waterproof Cards &Portable Carabiner Clip for Travel, Pool Time, Camping & Game Nights Away
Units sold8KB0CBT2N7N1
$15.27·★4.8·8.4K revsMattel Games UNO Show ‘em No Mercy Card Game in Storage Tin,Ages 7+ | Extra Cards, Special Rules & Tougher Penalties for Kids, Teens & Family Game Night, 2-6 Players (Amazon Exclusive)
Units sold8K
Hasbro Gaming
4 ASINs in Top 10
32.1%
Units
36K
Revenue
$429K
Avg. price
$12.16
B00000DMF5
$14.16·★4.8·37.6K revsHasbro Gaming Candy Land Kingdom of Sweet Adventures Board Game for Kids, Gifts for Boys and Girls, Ages 3 & Up (Amazon Exclusive)
Units sold10KB0D87PKYYK
$14.97·★4.8·3.3K revsOfficial Hasbro Games Jenga Game | Digital Die for 6 More Ways to Play | Original Wood Block Game | Stacking Tower | Ages 6+ | 1+ Players | Party Games
Units sold10KB00NQQTZCO
$7.99·★4.8·36.5K revsMonopoly Deal Card Game | Quick-Playing Card Game | Fun Games for Families and Kids | Ages 8 and Up | 2 to 5 Players | 15 Mins. | Travel Games
Units sold9KB06XY881H4
$11.53·★4.8·19.3K revsHasbro Gaming Connect 4 Strategy Board Game for Ages 6 and Up (Amazon Exclusive)
Units sold7K
Taco Cat Goat Cheese Pizza
1 ASIN in Top 10
8.9%
Units
10K
Revenue
$88.8K
Avg. price
$8.10
B077Z1R28P
$8.10·★4.8·54.8K revsTaco Cat Goat Cheese Pizza Card Game by Taco Cat Games, Age 7+, 2-8 Players | 10 min rounds, Slap pile when word matches card, Action cards add twists, Builds reflexes, Fun for all ages
Units sold10K
Trending Uno Card Game Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00TXI1NEW booked 8K units at $12.79, with ▲ 700.0% MoM change. On the growth side, B07LGF5116 leads positive momentum with ▲ 1900.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00TXI1NEW
Mattel Games UNO Splash Card Game, Ages 7+, 2-10 Players | With Waterproof Cards &Portable Carabiner Clip for Travel, Pool Time, Camping & Game Nights Away
Price
$12.79
Rating
4.7
Reviews
17.5K
Latest month sales
B06XY881H4
Hasbro Gaming Connect 4 Strategy Board Game for Ages 6 and Up (Amazon Exclusive)
Price
$11.53
Rating
4.8
Reviews
19.3K
Latest month sales
B07LGF5116
Worlds Smallest Uno
Unlock to view ASIN details and product titles
Price
$9.75
Rating
4.8
Reviews
3.1K
Latest month sales
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