Deck Of Cards Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Deck Of Cards sales on Amazon US totaled 264,950 units in July 2026 (▼ 7.9% vs. the prior month), generating an estimated $3,309,376 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.3% of unit volume and 49.3% of revenue, while a typical listing is priced at $15.77. The keyword itself pulled 57,812 Amazon queries over the same period (▲ 18.3% MoM).
Zooming out to the 12-month window ending July 2026, the deck of cards Top 50 moved 3,208,550 units and $35,190,542 in cumulative sales — an average of 267,379 units and $2,932,545 per month. Monthly throughput topped out at 674,900 units in December 2025 and dipped to 126,800 in May 2026, leaving the latest reading 44.4% higher than August 2025.
Deck Of Cards Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
264.9K
▼ 7.9% MoM
Monthly Revenue 2026/07
$3.3M
▼ 21.4% MoM
Top 10 Market Share 2026/07
71.3%
Deck Of Cards Market Share & Sales Concentration on Amazon US — July 2026
The most-sold deck of cards listing on Amazon US in July 2026 is ASIN B07P6MZPK3 (Brand: Mattel Games), which sold 30,000 units at $11.26 apiece — equal to 11.3% of every unit tracked in this report.
The Top 10 ASINs account for 189,000 units and $1,630,130 in July 2026 — 71.3% of unit volume and 49.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Deck Of Cards' on Amazon
July 2026
Is 71.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07P6MZPK3
Mattel Games UNO Card Game for Kid, Adult & Family Nights & Parties, Travel & Vacations, Color Blind Accessible & Customizable Deck (Amazon Exclusive) | Classic Card Game for Kids, Teens and Family Game Night, Colorblind Accessible & Customizable Cards (Amazon Exclusive)
30K
▲ 50.0%vs. prior month
$340.8K
latest month
12-month trend
B0829FT44S
50+ Official Pokemon Cards Collection with 5 Foils in Any Combination and at Least 1 Rarity, GX, EX, FA, Tag Team, Or Secret Rare
30K
▲ 0.0%vs. prior month
$227.7K
latest month
12-month trend
B0DWGVM7RY
USAOPOLY Flip 7 Card Game, The Ultimate Blend of Press Your Luck Strategy | Fast-Paced Addictive Card Game, Quick to Learn & Easy to Teach, 3+ Players, Ages 8+
30K
▲ 0.0%vs. prior month
$239.1K
latest month
12-month trend
B000J3Z7TC
Hoyle Hoyle Waterproof Clear Plastic Playing Cards 1 Deck Outdoor Pool | Flexible plastic resists bending and tearing, Rinse clean after use, Perfect for camping and beach games
30K
▲ 0.0%vs. prior month
$179.7K
latest month
12-month trend
B00E4AMFKK
Bicycle Playing Cards 2 Pack Standard Poker Size Red and Blue | Air-cushion finish, Over 130 years trusted, 52 cards plus 2 Jokers per deck, Great for poker and rummy
20K
▲ 0.0%vs. prior month
$105.4K
latest month
12-month trend
B01CYZHGC8
50 Pokemon Cards Plus a Rare Legendary Pokemon Card | Bundle with LCC Deck Box
10K
▼ 50.0%vs. prior month
$199.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Deck Of Cards Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pokémon is the best-performing deck of cards brand in July 2026, moving 40,000 units across 2 ASINs for 21.2% of Top 10 volume. Mattel Games follows with 30,000 units (15.9%), ahead of USAOPOLY on 30,000 units (15.9%).
Volume is spread across 8 brands, with the top three holding 52.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.97 to $11.26, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pokémon
2 ASINs in Top 10
21.2%
Units
40K
Revenue
$427.6K
Avg. price
$11.13
B0829FT44S
$6.26·★4.2·12.9K revs50+ Official Pokemon Cards Collection with 5 Foils in Any Combination and at Least 1 Rarity, GX, EX, FA, Tag Team, Or Secret Rare
Units sold30KB01CYZHGC8
$15.99·★4.3·3.1K revs50 Pokemon Cards Plus a Rare Legendary Pokemon Card | Bundle with LCC Deck Box
Units sold10K
Mattel Games
1 ASIN in Top 10
15.9%
Units
30K
Revenue
$340.8K
Avg. price
$11.26
B07P6MZPK3
$11.26·★4.8·60.7K revsMattel Games UNO Card Game for Kid, Adult & Family Nights & Parties, Travel & Vacations, Color Blind Accessible & Customizable Deck (Amazon Exclusive) | Classic Card Game for Kids, Teens and Family Game Night, Colorblind Accessible & Customizable Cards (Amazon Exclusive)
Units sold30K
USAOPOLY
1 ASIN in Top 10
15.9%
Units
30K
Revenue
$239.1K
Avg. price
$7.97
B0DWGVM7RY
$7.97·★4.9·5.1K revsUSAOPOLY Flip 7 Card Game, The Ultimate Blend of Press Your Luck Strategy | Fast-Paced Addictive Card Game, Quick to Learn & Easy to Teach, 3+ Players, Ages 8+
Units sold30K
Trending Deck Of Cards Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GRCDKMSW leads positive momentum with ▲ 275.0% MoM growth on 3K units, with B07P6MZPK3 close behind at ▲ 50.0% MoM on 30K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GRCDKMSW
Pokémon TCG: Mega Lucario ex League Battle Deck
Price
$18.14
Rating
4.8
Reviews
90
Latest month sales
B07P6MZPK3
Mattel Games UNO Card Game for Kid, Adult & Family Nights & Parties, Travel & Vacations, Color Blind Accessible & Customizable Deck (Amazon Exclusive) | Classic Card Game for Kids, Teens and Family Game Night, Colorblind Accessible & Customizable Cards (Amazon Exclusive)
Price
$11.26
Rating
4.8
Reviews
60.7K
Latest month sales
B000E8QVJM
Bicycle Black Playing Cards Standard Index Poker Size Classic Deck | Sleek black Rider Back design, Air Cushion Finish, Made in USA, For poker rummy euchre canasta and pinochle
Unlock to view ASIN details and product titles
Price
$4.99
Rating
4.8
Reviews
3.6K
Latest month sales
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