Vapes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Honeyrose is the best-performing vapes brand in July 2026, moving 4,800 units across 2 ASINs for 41.0% of Top 10 volume. Scotte follows with 1,500 units (12.8%), ahead of xuan chi on 1,000 units (8.5%).

With 8 brands splitting the Top 10 and 62.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.84 to $14.80, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0G275WK61 booked 1K units at $16.99. On the growth side, B0BV16NF8Y leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B0FCQP3C9G close behind at ▲ 100.0% MoM on 100 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.