Vape Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vape sales on Amazon US totaled 37,850 units in July 2026 (▲ 17.2% vs. the prior month), generating an estimated $986,151 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.3% of unit volume and 77.3% of revenue, while a typical listing is priced at $23.22. The keyword itself pulled 81,799 Amazon queries over the same period (▼ 0.7% MoM).
Zooming out to the 12-month window ending July 2026, the vape Top 50 moved 426,850 units and $12,403,460 in cumulative sales — an average of 35,571 units and $1,033,622 per month. Monthly throughput topped out at 44,900 units in September 2025 and dipped to 24,500 in May 2026, leaving the latest reading 7.7% lower than August 2025.
Vape Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
37.9K
▲ 17.2% MoM
Monthly Revenue 2026/07
$986.2K
▲ 9.9% MoM
Top 10 Market Share 2026/07
71.3%
Vape Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vape listing on Amazon US in July 2026 is ASIN B0B53Y7Z7D (Brand: Everyday Dose), which sold 10,000 units at $39.99 apiece — equal to 26.4% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 27,000 units and $762,320 in July 2026 — 71.3% of unit volume and 77.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vape' on Amazon
July 2026
Is 71.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0B53Y7Z7D
Everyday Dose Premium Adaptogenic Mushroom Coffee with Grass-Fed Collagen, Chaga, Lions Mane & L-Theanine for Better Focus, Energy, Digestion, Skin, and Immunity 30 Servings
10K
▲ 0.0%vs. prior month
$363.8K
latest month
12-month trend
B00ASL5Q8W
Amazon Basic Care Nicotine Polacrilex Coated Gum 4 mg (nicotine), Cinnamon Flavor, Stop Smoking Aid, Quit Smoking, Reduces Nicotine Cravings, 160 Count
6K
▲ 0.0%vs. prior month
$226.7K
latest month
12-month trend
B00VXWZWJS
Honeyrose Herbal Cigarettes "VANILLA" Flavor, 100% Tobacco & Nicotine FREE, 100% Natural, Herbal Smokes, Quit Smoking, Made In England
4K
▲ 33.3%vs. prior month
$55.8K
latest month
12-month trend
B0G4998X46
Thread Burner Kit, LCD 2.7V/3.4V/4.2V, Rechargeable(Blue) | 510 Threaded Tips, USB-C charging cable included, Stainless Steel, For Beading, Leather Craft, Sewing, Weaving And Stringing
1K
▲ 66.7%vs. prior month
$13.7K
latest month
12-month trend
B09B9G562T
Herbal Cigarettes - Tobacco and Nicotine Free -2 Packs 40 Smokes
1K
▲ 0.0%vs. prior month
$14.8K
latest month
12-month trend
B09DHNM7VM
Smoke Trap+ Personal Smoke Filter with Eco-Friendly Replacement Filters | Sploof • Smoke Filter for Smoking Indoors • 500+ Uses • Zero Plastic Waste • Maximum Air Flow • HEPA + Activated Carbon
1K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Vape Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Everyday Dose is the best-performing vape brand in July 2026, moving 10,000 units across 1 ASIN for 37.0% of Top 10 volume. Amazon Basic Care follows with 6,000 units (22.2%), ahead of Honeyrose on 4,000 units (14.8%).
With 10 brands splitting the Top 10 and 74.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.95 to $39.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Everyday Dose
1 ASIN in Top 10
37.0%
Units
10K
Revenue
$363.8K
Avg. price
$39.99
B0B53Y7Z7D
$39.99·★4.5·9.5K revsEveryday Dose Premium Adaptogenic Mushroom Coffee with Grass-Fed Collagen, Chaga, Lions Mane & L-Theanine for Better Focus, Energy, Digestion, Skin, and Immunity 30 Servings
Units sold10K
Amazon Basic Care
1 ASIN in Top 10
22.2%
Units
6K
Revenue
$226.7K
Avg. price
$35.11
B00ASL5Q8W
$35.11·★4.3·9.9K revsAmazon Basic Care Nicotine Polacrilex Coated Gum 4 mg (nicotine), Cinnamon Flavor, Stop Smoking Aid, Quit Smoking, Reduces Nicotine Cravings, 160 Count
Units sold6K
Honeyrose
1 ASIN in Top 10
14.8%
Units
4K
Revenue
$55.8K
Avg. price
$13.95
B00VXWZWJS
$13.95·★3.2·1.1K revsHoneyrose Herbal Cigarettes "VANILLA" Flavor, 100% Tobacco & Nicotine FREE, 100% Natural, Herbal Smokes, Quit Smoking, Made In England
Units sold4K
Trending Vape Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0G4998X46 booked 1K units at $13.99, with ▲ 66.7% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G4998X46
Thread Burner Kit, LCD 2.7V/3.4V/4.2V, Rechargeable(Blue) | 510 Threaded Tips, USB-C charging cable included, Stainless Steel, For Beading, Leather Craft, Sewing, Weaving And Stringing
Price
$13.99
Rating
4.0
Reviews
168
Latest month sales
B0G275WK61
Quitz Peppermint Smokeless Inhaler | Nicotine-Free Flavored Air Inhaler | Non-Electric Oral Fixation Habit Aid | Break the Smoking & Vaping Habit | Fresh Peppermint
Price
$16.99
Rating
3.3
Reviews
89
Latest month sales
B0GFMJZG2R
Scotte Classic Pipe Set, 2 PCS Potable Pipe with Pipe Screen, Clean Brush, 3 IN 1 Scraper Tool, Mini Pipe and Pipe Accessories Kit for Pipe Beginners and Lovers
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.4
Reviews
99
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this vape report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card