Urban Decay Eyeshadow Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Urban Decay Eyeshadow sales on Amazon US totaled 137,900 units in July 2026 (▼ 24.2% vs. the prior month), generating an estimated $2,498,794 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.1% of unit volume and 63.7% of revenue, while a typical listing is priced at $15.46. The keyword itself pulled 20,331 Amazon queries over the same period (▲ 16.1% MoM).
Zooming out to the 12-month window ending July 2026, the urban decay eyeshadow Top 50 moved 1,796,350 units and $34,733,152 in cumulative sales — an average of 149,696 units and $2,894,429 per month. Monthly throughput topped out at 232,100 units in November 2025 and dipped to 86,500 in May 2026, leaving the latest reading 16.7% higher than August 2025.
Urban Decay Eyeshadow Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
137.9K
▼ 24.2% MoM
Monthly Revenue 2026/07
$2.5M
▼ 28.1% MoM
Top 10 Market Share 2026/07
55.1%
Urban Decay Eyeshadow Market Share & Sales Concentration on Amazon US — July 2026
The most-sold urban decay eyeshadow listing on Amazon US in July 2026 is ASIN B0BG6FXQCC (Brand: PRIME PROMETICS), which sold 20,000 units at $28.00 apiece — equal to 14.5% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 76,000 units and $1,592,150 in July 2026 — 55.1% of unit volume and 63.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Urban Decay Eyeshadow' on Amazon
July 2026
Is 55.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BG6FXQCC
Prime Prometics PrimeLash Mascara for Older Woman (Black) | Volumizing, Incredible Length in 2 Coats, Long-Stay, Zero Clumps, Hypoallergenic
20K
▼ 33.3%vs. prior month
$560K
latest month
12-month trend
B0BBH8FRYL
LAURA GELLER Best of the Best Baked Palette – Full Face Palette
10K
▲ 0.0%vs. prior month
$428.7K
latest month
12-month trend
B0D3FGFBGQ
e.l.f. Lock It Down Eyeshadow Primer | Smooth Creamy Eye Makeup Primer For Long-Lasting Eyeshadow, Intensifies Color, Helps Prevent Creasing, Vegan & Cruelty-Free
7K
▲ 16.7%vs. prior month
$49K
latest month
12-month trend
B0F75ZR6H9
Urban Decay All Nighter Waterproof Makeup Setting Spray - Natural Finish | Up to 24HR Hold, Transfer-resistant Primer Setting Spray for Foundation, Sweat-resistant, Ultra-fine Hydrating Facial Mist
7K
▼ 30.0%vs. prior month
$226.4K
latest month
12-month trend
B0FBX3M65V
Champagne Shimmer Cream Eyeshadow, Light Gold Sheer Metallic Glow Glitter Eye Shadow for Mature Skin, Lightweight Blendable, Subtle Shimmer, Crease-Proof, Vegan & Cruelty-Free Sombras para Ojos
7K
▲ 0.0%vs. prior month
$48.9K
latest month
12-month trend
B018JDMD4K
Elizabeth Mott Thank Me Later Eye Primer, 10g | Eye Primer for Oily Lids, Crease-Resistant, Long-Lasting Eyeshadow Base, Smudge-Proof, Lightweight, Cruelty-Free
6K
▼ 33.3%vs. prior month
$84.1K
latest month
12-month trend
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Best Urban Decay Eyeshadow Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
PRIME PROMETICS is the best-performing urban decay eyeshadow brand in July 2026, moving 20,000 units across 1 ASIN for 26.3% of Top 10 volume. LAURA GELLER NEW YORK follows with 15,000 units (19.7%), ahead of e.l.f. on 7,000 units (9.2%).
Volume is spread across 9 brands, with the top three holding 55.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.00 to $34.14, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
PRIME PROMETICS
1 ASIN in Top 10
26.3%
Units
20K
Revenue
$560K
Avg. price
$28.00
B0BG6FXQCC
$28.00·★4.0·27.1K revsPrime Prometics PrimeLash Mascara for Older Woman (Black) | Volumizing, Incredible Length in 2 Coats, Long-Stay, Zero Clumps, Hypoallergenic
Units sold20K
LAURA GELLER NEW YORK
2 ASINs in Top 10
19.7%
Units
15K
Revenue
$529.9K
Avg. price
$34.14
B0BBH8FRYL
$40.29·★4.5·10K revsLAURA GELLER Best of the Best Baked Palette – Full Face Palette
Units sold10KB0BGR4TG4R
$28.00·★4.0·5.4K revsLAURA GELLER The Delectables Earthy Essentials Eyeshadow Palette
Units sold5K
e.l.f.
1 ASIN in Top 10
9.2%
Units
7K
Revenue
$49K
Avg. price
$8.00
B0D3FGFBGQ
$8.00·★4.3·3.9K revse.l.f. Lock It Down Eyeshadow Primer | Smooth Creamy Eye Makeup Primer For Long-Lasting Eyeshadow, Intensifies Color, Helps Prevent Creasing, Vegan & Cruelty-Free
Units sold7K
Trending Urban Decay Eyeshadow Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00DNK6R1U booked 5K units at $8.47, with ▲ 0.0% MoM change. On the growth side, B0FVS5GCGZ leads positive momentum with ▲ 400.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00DNK6R1U
Milani Eyeshadow Primer - Clear Longwear Crease-Proof Eye Makeup Base | Creamy, Light-Weight, Crease And Smudge-Proof Eyeshadow Primer Extends Makeup Wear For Up To 8Hrs. Vegan & Cruelty-Free.
Price
$8.47
Rating
4.3
Reviews
10.4K
Latest month sales
B0BGR4TG4R
LAURA GELLER The Delectables Earthy Essentials Eyeshadow Palette
Price
$28.00
Rating
4.0
Reviews
5.4K
Latest month sales
B0FVS5GCGZ
Illumina Jelly Gel Eyeshadow Stick 010 Amethyst - Cool Lavender | Shimmer Sparkle Finish With Cooling Feel, Brightener Glaze Pencil, Long-Wearing Crease-Proof Eye Makeup, Easy Application
Unlock to view ASIN details and product titles
Price
$13.90
Rating
3.9
Reviews
234
Latest month sales
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