Bobbi Brown Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bobbi Brown sales on Amazon US totaled 210,500 units in July 2026 (▼ 39.4% vs. the prior month), generating an estimated $5,304,758 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.1% of unit volume and 55.4% of revenue, while a typical listing is priced at $31.96. The keyword itself pulled 17,079 Amazon queries over the same period (▼ 2.2% MoM).
Zooming out to the 12-month window ending July 2026, the bobbi brown Top 50 moved 2,678,800 units and $68,402,415 in cumulative sales — an average of 223,233 units and $5,700,201 per month. Monthly throughput topped out at 370,600 units in November 2025 and dipped to 132,300 in May 2026, leaving the latest reading 14.2% higher than August 2025.
Bobbi Brown Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
210.5K
▼ 39.4% MoM
Monthly Revenue 2026/07
$5.3M
▼ 46.1% MoM
Top 10 Market Share 2026/07
64.1%
Bobbi Brown Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bobbi brown listing on Amazon US in July 2026 is ASIN B0DM4D187H (Brand: Palladio), which sold 30,000 units at $12.59 apiece — equal to 14.3% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 135,000 units and $2,941,240 in July 2026 — 64.1% of unit volume and 55.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bobbi Brown' on Amazon
July 2026
Is 64.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DM4D187H
Palladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
30K
▲ 200.0%vs. prior month
$367.5K
latest month
12-month trend
B0BG6FXQCC
Prime Prometics PrimeLash Mascara for Older Woman (Black) | Volumizing, Incredible Length in 2 Coats, Long-Stay, Zero Clumps, Hypoallergenic
20K
▼ 33.3%vs. prior month
$560K
latest month
12-month trend
B0F566TFJN
Thrive Causemetics Liquid Lash Extensions Mascara, Rich Black Shade | Tubing Formula Lengthens, Volumizes, Curls, Smudge Proof, Washable, No Clumping or Flaking, Vegan & Cruelty Free, Brynn Shade
20K
▲ 0.0%vs. prior month
$520K
latest month
12-month trend
B0G1VDB22X
Luxe Color Changing Foundation – Light
10K
▼ 50.0%vs. prior month
$307.1K
latest month
12-month trend
B00LNC3JD4
tarte colored clay cc undereye corrector – Full-Coverage Concealer with Vegan Squalane & Caffeine for Dark Circles & Discoloration, Smooths, Cruelty-Free, full size, light-medium peach
10K
▼ 66.7%vs. prior month
$318.1K
latest month
12-month trend
B0B9YHX8DX
Wonderskin Lip Stain – Long Lasting, Waterproof, Lip Tint Peel Off Masque | Transfer-proof nude lip tint with comfortable all-day wear for natural-looking lips from day to night.
10K
▼ 50.0%vs. prior month
$220K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bobbi Brown Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Palladio is the best-performing bobbi brown brand in July 2026, moving 30,000 units across 1 ASIN for 22.2% of Top 10 volume. LAURA GELLER NEW YORK follows with 27,000 units (20.0%), ahead of PRIME PROMETICS on 20,000 units (14.8%).
Volume is spread across 8 brands, with the top three holding 57.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $12.59 to $28.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Palladio
1 ASIN in Top 10
22.2%
Units
30K
Revenue
$367.5K
Avg. price
$12.59
B0DM4D187H
$12.59·★4.1·6.9K revsPalladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
Units sold30K
LAURA GELLER NEW YORK
3 ASINs in Top 10
20.0%
Units
27K
Revenue
$504.1K
Avg. price
$25.73
B000IEMGGE
$34.78·★4.2·18.7K revsLAURA GELLER Baked Balance-n-Brighten Powder Foundation – Fair
Units sold10KB086H4VCBJ
$20.40·★4.5·13.3K revsLAURA GELLER NEW YORK Makeup Brushes - Retractable Angled Kabuki Brush
Units sold10KB08TMDTSM2
$22.00·★4.2·4.8K revsLAURA GELLER Sculpt-n-Stay 2-in-1 Eyebrow Pencil & Gel, Taupe
Units sold7K
PRIME PROMETICS
1 ASIN in Top 10
14.8%
Units
20K
Revenue
$560K
Avg. price
$28.00
B0BG6FXQCC
$28.00·★4.0·27.1K revsPrime Prometics PrimeLash Mascara for Older Woman (Black) | Volumizing, Incredible Length in 2 Coats, Long-Stay, Zero Clumps, Hypoallergenic
Units sold20K
Trending Bobbi Brown Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B01LW1983J booked 8K units at $14.00, with ▼ 20.0% MoM change. On the growth side, B0DM4D187H leads positive momentum with ▲ 200.0% MoM growth on 30K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01LW1983J
Julep Eyeshadow 101 Crème-to-Powder Eyeshadow Stick, Champagne Shimmer
Price
$14.00
Rating
4.3
Reviews
58.8K
Latest month sales
B08TMDTSM2
LAURA GELLER Sculpt-n-Stay 2-in-1 Eyebrow Pencil & Gel, Taupe
Price
$22.00
Rating
4.2
Reviews
4.8K
Latest month sales
B0DM4D187H
Palladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
Unlock to view ASIN details and product titles
Price
$12.59
Rating
4.1
Reviews
6.9K
Latest month sales
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