Loreal Mascara Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Loreal Mascara sales on Amazon US totaled 538,000 units in July 2026 (▼ 42.8% vs. the prior month), generating an estimated $6,735,190 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.6% of unit volume and 47.5% of revenue, while a typical listing is priced at $14.49. The keyword itself pulled 106,032 Amazon queries over the same period (▼ 8.0% MoM).
Zooming out to the 12-month window ending July 2026, the loreal mascara Top 50 moved 7,211,000 units and $94,556,447 in cumulative sales — an average of 600,917 units and $7,879,704 per month. Monthly throughput topped out at 940,000 units in June 2026 and dipped to 349,900 in May 2026, leaving the latest reading 3.1% higher than August 2025.
Loreal Mascara Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
538K
▼ 42.8% MoM
Monthly Revenue 2026/07
$6.7M
▼ 55.7% MoM
Top 10 Market Share 2026/07
57.6%
Loreal Mascara Market Share & Sales Concentration on Amazon US — July 2026
The most-sold loreal mascara listing on Amazon US in July 2026 is ASIN B00T0C9XRK (Brand: Essence Cosmetics), which sold 80,000 units at $4.84 apiece — equal to 14.9% of every unit tracked in this report and 14% ahead of the No. 2 listing.
The Top 10 ASINs account for 310,000 units and $3,201,100 in July 2026 — 57.6% of unit volume and 47.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Loreal Mascara' on Amazon
July 2026
Is 57.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00T0C9XRK
essence Lash Princess False Lash Effect Mascara, Black (Pack of 1) | Volumizing & Lengthening, Clump-Free Fiber Brush, Defines and Separates; Vegan, Cruelty Free, Paraben Free, Oil Free
80K
▼ 20.0%vs. prior month
$395.2K
latest month
12-month trend
B08H3JPH74
MAYBELLINE Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
70K
▼ 22.2%vs. prior month
$745.5K
latest month
12-month trend
B0CZF2T7CK
L'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz
50K
▼ 28.6%vs. prior month
$547.5K
latest month
12-month trend
B0GNTLR45X
MAYBELLINE Lash Sensational Sky Tubes Tubing Mascara, Extension-Like Lengthening Mascara, 24HR Eye Makeup with Shea Butter & Castor Oil, Very Black, 1 Count
30K
▲ 50.0%vs. prior month
$322.8K
latest month
12-month trend
B004BD107O
L’Oreal Paris Makeup Original Telescopic Mascara, Separating Mascara Volume and Length Formula, Washable, Blackest Black, 0.27 Fl Oz., 1 Count
20K
▼ 33.3%vs. prior month
$236.2K
latest month
12-month trend
B0BG6FXQCC
Prime Prometics PrimeLash Mascara for Older Woman (Black) | Volumizing, Incredible Length in 2 Coats, Long-Stay, Zero Clumps, Hypoallergenic
20K
▼ 33.3%vs. prior month
$560K
latest month
12-month trend
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Best Loreal Mascara Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MAYBELLINE is the best-performing loreal mascara brand in July 2026, moving 110,000 units across 3 ASINs for 35.5% of Top 10 volume. L'Oreal Paris follows with 100,000 units (32.3%), ahead of Essence Cosmetics on 80,000 units (25.8%).
With 4 brands splitting the Top 10 and 93.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.84 to $10.53, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MAYBELLINE
3 ASINs in Top 10
35.5%
Units
110K
Revenue
$1.2M
Avg. price
$9.87
B08H3JPH74
$9.99·★4.5·187.8K revsMAYBELLINE Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
Units sold70KB0GNTLR45X
$10.82·★4.3·1.3K revsMAYBELLINE Lash Sensational Sky Tubes Tubing Mascara, Extension-Like Lengthening Mascara, 24HR Eye Makeup with Shea Butter & Castor Oil, Very Black, 1 Count
Units sold30KB00PFCT2R0
$8.80·★4.5·70K revsMAYBELLINE Lash Sensational Washable Mascara, Lengthening and Volumizing for a Full Fan Effect, Blackest Black, 1 Count
Units sold10K
L'Oreal Paris
5 ASINs in Top 10
32.3%
Units
100K
Revenue
$1.1M
Avg. price
$10.53
B0CZF2T7CK
$10.98·★4.4·13.6K revsL'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz
Units sold50KB004BD107O
$11.97·★4.6·27.4K revsL’Oreal Paris Makeup Original Telescopic Mascara, Separating Mascara Volume and Length Formula, Washable, Blackest Black, 0.27 Fl Oz., 1 Count
Units sold20KB004BCTFVS
$8.62·★4.4·21.1K revsL'Oréal Paris Voluminous Original Mascara, Blackest Black, 0.28 fl. oz.
Units sold10KB004BCXA7S
$11.97·★4.5·22.7K revsL'Oreal Paris Makeup Telescopic Original Lengthening Mascara, Carbon Black, 0.27 Fl Oz (Pack of 1)
Units sold10KB01DPA6OHO
$9.10·★4.5·45.6K revsL'Oreal Paris Voluminous Lash Boosting Conditioning Primer Mascara, White Primer, 0.24 Fl Oz., 1 Count
Units sold10K
Essence Cosmetics
1 ASIN in Top 10
25.8%
Units
80K
Revenue
$395.2K
Avg. price
$4.84
B00T0C9XRK
$4.84·★4.3·416.9K revsessence Lash Princess False Lash Effect Mascara, Black (Pack of 1) | Volumizing & Lengthening, Clump-Free Fiber Brush, Defines and Separates; Vegan, Cruelty Free, Paraben Free, Oil Free
Units sold80K
Trending Loreal Mascara Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B004BCTFVS booked 10K units at $8.62, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B004BCTFVS
L'Oréal Paris Voluminous Original Mascara, Blackest Black, 0.28 fl. oz.
Price
$8.62
Rating
4.4
Reviews
21.1K
Latest month sales
B004BCXA7S
L'Oreal Paris Makeup Telescopic Original Lengthening Mascara, Carbon Black, 0.27 Fl Oz (Pack of 1)
Price
$11.97
Rating
4.5
Reviews
22.7K
Latest month sales
B01DPA6OHO
L'Oreal Paris Voluminous Lash Boosting Conditioning Primer Mascara, White Primer, 0.24 Fl Oz., 1 Count
Unlock to view ASIN details and product titles
Price
$9.10
Rating
4.5
Reviews
45.6K
Latest month sales
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