Uno Cards Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Uno Cards sales on Amazon US totaled 163,800 units in July 2026 (▼ 0.7% vs. the prior month), generating an estimated $1,721,635 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 70.2% of unit volume and 65.7% of revenue, while a typical listing is priced at $12.64. The keyword itself pulled 33,622 Amazon queries over the same period (▲ 17.5% MoM).
Zooming out to the 12-month window ending July 2026, the uno cards Top 50 moved 2,298,750 units and $23,819,089 in cumulative sales — an average of 191,563 units and $1,984,924 per month. Monthly throughput topped out at 552,150 units in December 2025 and dipped to 62,300 in May 2026, leaving the latest reading 30.1% higher than August 2025.
Uno Cards Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
163.8K
▼ 0.7% MoM
Monthly Revenue 2026/07
$1.7M
▲ 1.5% MoM
Top 10 Market Share 2026/07
70.2%
Uno Cards Market Share & Sales Concentration on Amazon US — July 2026
The most-sold uno cards listing on Amazon US in July 2026 is ASIN B07P6MZPK3 (Brand: Mattel Games), which sold 30,000 units at $11.26 apiece — equal to 18.3% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 115,000 units and $1,130,520 in July 2026 — 70.2% of unit volume and 65.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Uno Cards' on Amazon
July 2026
Is 70.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07P6MZPK3
Mattel Games UNO Card Game for Kid, Adult & Family Nights & Parties, Travel & Vacations, Color Blind Accessible & Customizable Deck (Amazon Exclusive)
30K
▲ 50.0%vs. prior month
$340.8K
latest month
12-month trend
B00E4AMFKK
Bicycle Playing Cards 2 Pack Standard Poker Size Red and Blue | Air-cushion finish, Over 130 years trusted, 52 cards plus 2 Jokers per deck, Great for poker and rummy
20K
▲ 0.0%vs. prior month
$105.4K
latest month
12-month trend
B077Z1R28P
Taco Cat Goat Cheese Pizza Card Game by Taco Cat Games, Age 7+, 2-8 Players | 10 min rounds, Slap pile when word matches card, Action cards add twists, Builds reflexes, Fun for all ages
10K
▼ 50.0%vs. prior month
$88.8K
latest month
12-month trend
B07JQ5W878
Regal Games Card Games for Kids - Go Fish, Crazy 8's, Old Maid, Slap Jack, Garbage Monster, War - Simple & Fun Classic Family Table Games - Games May Vary (6 Set)
10K
▲ 0.0%vs. prior month
$127K
latest month
12-month trend
B00NQQTZCO
Monopoly Deal Card Game | Quick-Playing Card Game | Fun Games for Families and Kids | Ages 8 and Up | 2 to 5 Players | 15 Mins. | Travel Games
9K
▼ 10.0%vs. prior month
$69K
latest month
12-month trend
B000BUUTJ6
Bicycle Jumbo Index Playing Cards 2 Pack Large Print Poker Size | Easy-to-read numbers and suits, Air Cushion Finish, Made in USA, 6 red and 6 blue backs, For all card games
9K
▲ 28.6%vs. prior month
$50.8K
latest month
12-month trend
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Best Uno Cards Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mattel Games is the best-performing uno cards brand in July 2026, moving 53,000 units across 4 ASINs for 46.1% of Top 10 volume. Bicycle follows with 29,000 units (25.2%), ahead of Taco Cat Goat Cheese Pizza on 10,000 units (8.7%).
With 6 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.18 to $12.79, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mattel Games
4 ASINs in Top 10
46.1%
Units
53K
Revenue
$649.6K
Avg. price
$12.79
B07P6MZPK3
$11.26·★4.8·60.8K revsMattel Games UNO Card Game for Kid, Adult & Family Nights & Parties, Travel & Vacations, Color Blind Accessible & Customizable Deck (Amazon Exclusive)
Units sold30KB00TXI1NEW
$12.77·★4.7·17.5K revsMattel Games UNO Splash Card Game, Ages 7+, 2-10 Players | With Waterproof Cards &Portable Carabiner Clip for Travel, Pool Time, Camping & Game Nights Away
Units sold8KB0CBT2N7N1
$15.35·★4.8·8.4K revsMattel Games UNO Show ‘em No Mercy Card Game in Storage Tin,Ages 7+ | Extra Cards, Special Rules & Tougher Penalties for Kids, Teens & Family Game Night, 2-6 Players (Amazon Exclusive)
Units sold8KB07Y98T14Q
$11.77·★4.8·19.9K revsMattel Games Phase 10 Card Game in Storage Tin for Ages 7+ | Rummy-Type Play with Color Blind Accessible Deck, for Kids, Teens and Family Game Night, 2-6 Players (Amazon Exclusive)
Units sold7K
Bicycle
2 ASINs in Top 10
25.2%
Units
29K
Revenue
$156.2K
Avg. price
$5.18
B00E4AMFKK
$4.72·★4.8·985 revsBicycle Playing Cards 2 Pack Standard Poker Size Red and Blue | Air-cushion finish, Over 130 years trusted, 52 cards plus 2 Jokers per deck, Great for poker and rummy
Units sold20KB000BUUTJ6
$5.64·★4.8·12.4K revsBicycle Jumbo Index Playing Cards 2 Pack Large Print Poker Size | Easy-to-read numbers and suits, Air Cushion Finish, Made in USA, 6 red and 6 blue backs, For all card games
Units sold9K
Taco Cat Goat Cheese Pizza
1 ASIN in Top 10
8.7%
Units
10K
Revenue
$88.8K
Avg. price
$8.10
B077Z1R28P
$8.10·★4.8·54.8K revsTaco Cat Goat Cheese Pizza Card Game by Taco Cat Games, Age 7+, 2-8 Players | 10 min rounds, Slap pile when word matches card, Action cards add twists, Builds reflexes, Fun for all ages
Units sold10K
Trending Uno Cards Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00TXI1NEW booked 8K units at $12.77, with ▲ 700.0% MoM change. On the growth side, B07LGF5116 leads positive momentum with ▲ 1900.0% MoM growth on 1K units, with B09C93L59J close behind at ▲ 700.0% MoM on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00TXI1NEW
Mattel Games UNO Splash Card Game, Ages 7+, 2-10 Players | With Waterproof Cards &Portable Carabiner Clip for Travel, Pool Time, Camping & Game Nights Away
Price
$12.77
Rating
4.7
Reviews
17.5K
Latest month sales
B07LGF5116
Worlds Smallest Uno
Price
$9.75
Rating
4.8
Reviews
3.1K
Latest month sales
B09C93L59J
Mattel Games UNO Super Mario Card Game Animated Character Themed Collector Deck 112 Cards with Character Images, Gift for Kids Ages 7 Years Old & Up
Unlock to view ASIN details and product titles
Price
$12.45
Rating
4.8
Reviews
1.6K
Latest month sales
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