Tree Hut Body Butter Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tree Hut Body Butter sales on Amazon US totaled 530,900 units in July 2026 (▼ 24.4% vs. the prior month), generating an estimated $6,962,240 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.5% of unit volume and 61.0% of revenue, while a typical listing is priced at $12.72. The keyword itself pulled 14,402 Amazon queries over the same period (▲ 2.6% MoM).
Zooming out to the 12-month window ending July 2026, the tree hut body butter Top 50 moved 6,118,500 units and $77,822,766 in cumulative sales — an average of 509,875 units and $6,485,231 per month. Monthly throughput topped out at 702,000 units in June 2026 and dipped to 311,900 in May 2026, leaving the latest reading 38.3% higher than August 2025.
Tree Hut Body Butter Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
530.9K
▼ 24.4% MoM
Monthly Revenue 2026/07
$7M
▼ 24.8% MoM
Top 10 Market Share 2026/07
56.5%
Tree Hut Body Butter Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tree hut body butter listing on Amazon US in July 2026 is ASIN B08KT2Z93D (Brand: eos), which sold 100,000 units at $9.97 apiece — equal to 18.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 300,000 units and $4,244,800 in July 2026 — 56.5% of unit volume and 61.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tree Hut Body Butter' on Amazon
July 2026
Is 56.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08KT2Z93D
eos Shea Better Body Lotion- Vanilla Cashmere, 24-Hour Moisture, 16 fl oz
100K
▲ 0.0%vs. prior month
$939K
latest month
12-month trend
B0BBSP2JNQ
SimplyVital Face Moisturizer Retinol Collagen Hyaluronic Acid Cream 1.7 oz | Anti-Aging, Moisturizer Face Cream for Women & Men, Visibly Firming, Hydrating Neck Care, Day & Night Skin Care, Silky Feel
50K
▼ 16.7%vs. prior month
$1.1M
latest month
12-month trend
B07BH4DD2M
Hawaiian Tropic After Sun Body Butter with Coconut Oil, 8 Oz
30K
▼ 50.0%vs. prior month
$329.1K
latest month
12-month trend
B0CPCYP629
eos 24H Moisture Travel Body Lotion- Vanilla Cashmere, 2.5 fl oz
20K
▲ 0.0%vs. prior month
$79.8K
latest month
12-month trend
B073DV5GKH
Dove Body Wash Pamper Shea Butter & Vanilla 30.6 oz Pump, Sulfate Free | Dove Shea Butter & Vanilla Body Wash nourishes skin for 24 hours with MicroMoisture technology and warm vanilla scent.
20K
▲ 0.0%vs. prior month
$219.4K
latest month
12-month trend
B07ND4W7WR
Dove Body Wash Restore Coconut & Cocoa Butter 30.6 oz Pump, Sulfate Free | Dove Coconut & Cocoa Butter Body Wash nourishes dry skin with creamy coconut scent and MicroMoisture technology.
20K
▼ 33.3%vs. prior month
$219.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Tree Hut Body Butter Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
eos is the best-performing tree hut body butter brand in July 2026, moving 130,000 units across 3 ASINs for 43.3% of Top 10 volume. SimplyVital follows with 50,000 units (16.7%), ahead of Dove on 40,000 units (13.3%).
With 7 brands splitting the Top 10 and 73.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.98 to $19.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
eos
3 ASINs in Top 10
43.3%
Units
130K
Revenue
$1.1M
Avg. price
$8.98
B08KT2Z93D
$9.97·★4.7·74.2K revseos Shea Better Body Lotion- Vanilla Cashmere, 24-Hour Moisture, 16 fl oz
Units sold100KB0CPCYP629
$3.99·★4.8·5.9K revseos 24H Moisture Travel Body Lotion- Vanilla Cashmere, 2.5 fl oz
Units sold20KB0CRQYQBZ4
$12.98·★4.7·5K revseos Cashmere Whipped Oil Body Butter- Vanilla, Moisturizing Formula, 10 oz
Units sold10K
SimplyVital
1 ASIN in Top 10
16.7%
Units
50K
Revenue
$1.1M
Avg. price
$19.98
B0BBSP2JNQ
$19.98·★4.4·37.1K revsSimplyVital Face Moisturizer Retinol Collagen Hyaluronic Acid Cream 1.7 oz | Anti-Aging, Moisturizer Face Cream for Women & Men, Visibly Firming, Hydrating Neck Care, Day & Night Skin Care, Silky Feel
Units sold50K
Dove
2 ASINs in Top 10
13.3%
Units
40K
Revenue
$438.8K
Avg. price
$10.98
B073DV5GKH
$10.97·★4.8·3.6K revsDove Body Wash Pamper Shea Butter & Vanilla 30.6 oz Pump, Sulfate Free | Dove Shea Butter & Vanilla Body Wash nourishes skin for 24 hours with MicroMoisture technology and warm vanilla scent.
Units sold20KB07ND4W7WR
$10.99·★4.7·3K revsDove Body Wash Restore Coconut & Cocoa Butter 30.6 oz Pump, Sulfate Free | Dove Coconut & Cocoa Butter Body Wash nourishes dry skin with creamy coconut scent and MicroMoisture technology.
Units sold20K
Trending Tree Hut Body Butter Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FB9LRL1V booked 10K units at $13.99, with ▼ 50.0% MoM change. On the growth side, B0DMD7K2JS leads positive momentum with ▲ 50.0% MoM growth on 3K units, with B003ZC403S close behind at ▲ 40.0% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FB9LRL1V
Palmer's Tahitian Vanilla Body Oil, Cocoa Butter Formula (6.5 Fl Oz) | Shea Butter & Vitamin E provide 72-hour hydration to protect, soothe dryness & soften skin. Dermatologist approved.
Price
$13.99
Rating
4.6
Reviews
2.3K
Latest month sales
B0DMD7K2JS
Her Fantasy Box Body Splash Hydrating Body Oil (Pineapple Creme) - Moisturizing, Non-Greasy Formula for Soft, Smooth Skin - All-Natural, Lightweight & Nourishing
Price
$15.95
Rating
4.2
Reviews
2.5K
Latest month sales
B003ZC403S
Eucerin Advanced Repair Body and Face Cleanser, 16.9 FL OZ | Body Wash and Face Cleanser with Provitamin B5, Gentle Wash for Normal to Dry, Sensitive Skin, Soap Free, Fragrance Free
Unlock to view ASIN details and product titles
Price
$7.29
Rating
4.7
Reviews
9.7K
Latest month sales
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