Gold Bond Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Gold Bond sales on Amazon US totaled 348,500 units in July 2026 (▼ 25.4% vs. the prior month), generating an estimated $3,354,740 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.4% of unit volume and 57.4% of revenue, while a typical listing is priced at $9.85. The keyword itself pulled 39,864 Amazon queries over the same period (▲ 0.1% MoM).
Zooming out to the 12-month window ending July 2026, the gold bond Top 50 moved 4,742,750 units and $45,746,885 in cumulative sales — an average of 395,229 units and $3,812,240 per month. Monthly throughput topped out at 509,850 units in November 2025 and dipped to 224,350 in May 2026, leaving the latest reading 1.6% lower than August 2025.
Gold Bond Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
348.5K
▼ 25.4% MoM
Monthly Revenue 2026/07
$3.4M
▼ 32.1% MoM
Top 10 Market Share 2026/07
57.4%
Gold Bond Market Share & Sales Concentration on Amazon US — July 2026
The most-sold gold bond listing on Amazon US in July 2026 is ASIN B007VC9DKI (Brand: Gold Bond), which sold 50,000 units at $6.28 apiece — equal to 14.3% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $1,926,800 in July 2026 — 57.4% of unit volume and 57.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Gold Bond' on Amazon
July 2026
Is 57.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B007VC9DKI
Gold Bond Friction Defense Stick, Anti Chafing Stick with Aloe, 1.75 oz.
50K
▼ 16.7%vs. prior month
$305K
latest month
12-month trend
B09YZ16XCN
Gold Bond Age Renew Crepe Corrector Body Lotion, 14 Oz | 2022 Product of the Year In Skincare Category, replenishing & smoothing formula, Gold Bond crepe corrector body lotion
30K
▼ 25.0%vs. prior month
$484.2K
latest month
12-month trend
B09RYRCXKM
Aquaphor Healing Balm Stick, Skin Protectant, 0.65 OZ | Body Balm Protectant with Avocado Oil and Shea Butter for Chapped or Chafed Skin, Paraben and Fragrance Free
30K
▼ 25.0%vs. prior month
$293.1K
latest month
12-month trend
B00A8S6HM4
Gold Bond Healing Hand Cream, 3 Oz., With Aloe | Mini hand cream, Moisture That Lasts Through Handwashing, Gold Bond lotion for dry skin, travel size moisturizing hand cream
20K
▲ 0.0%vs. prior month
$79.2K
latest month
12-month trend
B01B5D3VOC
Gold Bond Age Renew Neck & Chest Firming Age Renew Cream, 2 oz | Firmer-looking skin, hyaluronic acid neck firming cream, improves elasticity and texture, dermatologist and clinically tested
20K
▼ 50.0%vs. prior month
$239K
latest month
12-month trend
B09YMSN7B5
Gold Bond Age Renew Retinol Overnight Body & Face Lotion, Retinol Face and Body Lotion with Peptide Complex, 7 oz
10K
▲ 0.0%vs. prior month
$107.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Gold Bond Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Gold Bond is the best-performing gold bond brand in July 2026, moving 160,000 units across 8 ASINs for 80.0% of Top 10 volume. Aquaphor follows with 30,000 units (15.0%), ahead of Vanicream on 10,000 units (5.0%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.74 to $12.85, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Gold Bond
8 ASINs in Top 10
80.0%
Units
160K
Revenue
$1.5M
Avg. price
$9.81
B007VC9DKI
$6.28·★4.7·40.6K revsGold Bond Friction Defense Stick, Anti Chafing Stick with Aloe, 1.75 oz.
Units sold50KB09YZ16XCN
$16.97·★4.4·49.3K revsGold Bond Age Renew Crepe Corrector Body Lotion, 14 Oz | 2022 Product of the Year In Skincare Category, replenishing & smoothing formula, Gold Bond crepe corrector body lotion
Units sold30KB00A8S6HM4
$3.98·★4.7·40.6K revsGold Bond Healing Hand Cream, 3 Oz., With Aloe | Mini hand cream, Moisture That Lasts Through Handwashing, Gold Bond lotion for dry skin, travel size moisturizing hand cream
Units sold20KB01B5D3VOC
$11.97·★4.4·20K revsGold Bond Age Renew Neck & Chest Firming Age Renew Cream, 2 oz | Firmer-looking skin, hyaluronic acid neck firming cream, improves elasticity and texture, dermatologist and clinically tested
Units sold20KB09YMSN7B5
$11.97·★4.5·13.1K revsGold Bond Age Renew Retinol Overnight Body & Face Lotion, Retinol Face and Body Lotion with Peptide Complex, 7 oz
Units sold10KB08W5DQXW9
$7.26·★4.6·9.7K revsGold Bond Medicated Foot Powder, Talc Free, 10 oz, Odor Control | Menthol 1% for feet Itch relief, foot powder for sweaty feet, talc free powder, cooling sensation, daily use
Units sold10KB08W5F5X6Z
$8.12·★4.7·8.1K revsGold Bond Medicated Powder, Talc-Free Body Powder, Extra Strength, 10 oz | Cool, dry comfort, medicated body powder, cooling powder, absorbs moisture, (0.8) 5x Menthol as Original
Units sold10KB08YQX3SKH
$11.97·★4.4·49.3K revsGold Bond Age Renew Crepe Corrector Body Lotion, Replenishing & Smoothing Formula, Gold Bond Crepe Corrector Body Lotion, 8 oz
Units sold10K
Aquaphor
1 ASIN in Top 10
15.0%
Units
30K
Revenue
$293.1K
Avg. price
$9.74
B09RYRCXKM
$9.74·★4.8·16.2K revsAquaphor Healing Balm Stick, Skin Protectant, 0.65 OZ | Body Balm Protectant with Avocado Oil and Shea Butter for Chapped or Chafed Skin, Paraben and Fragrance Free
Units sold30K
Vanicream
1 ASIN in Top 10
5.0%
Units
10K
Revenue
$135.2K
Avg. price
$12.85
B003XWG880
$12.85·★4.7·12.6K revsVanicream Moisturizing Lotion, Body and Face Moisturizer with Pump, 16 Oz, Formulated without Common Irritants for Sensitive Skin, Lightweight & Non-Greasy, Restore Moisture & Soothe Irritated Skin
Units sold10K
Trending Gold Bond Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B08W5F5X6Z booked 10K units at $8.12, with ▲ 0.0% MoM change. On the growth side, B08W5GNXBG leads positive momentum with ▲ 1900.0% MoM growth on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08W5F5X6Z
Gold Bond Medicated Powder, Talc-Free Body Powder, Extra Strength, 10 oz | Cool, dry comfort, medicated body powder, cooling powder, absorbs moisture, (0.8) 5x Menthol as Original
Price
$8.12
Rating
4.7
Reviews
8.1K
Latest month sales
B08YQX3SKH
Gold Bond Age Renew Crepe Corrector Body Lotion, Replenishing & Smoothing Formula, Gold Bond Crepe Corrector Body Lotion, 8 oz
Price
$11.97
Rating
4.4
Reviews
49.3K
Latest month sales
B08W5GNXBG
Gold Bond Men's Essentials Talc Free Body Powder for Men, 10 oz. | Stay dry and smell fresh, talc free powder with triple action formula, cooling powder, refresh 360 scent formulated for men
Unlock to view ASIN details and product titles
Price
$7.26
Rating
4.3
Reviews
12.5K
Latest month sales
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