Lubriderm Lotion Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lubriderm Lotion sales on Amazon US totaled 473,000 units in July 2026 (▼ 24.1% vs. the prior month), generating an estimated $6,403,220 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.6% of unit volume and 48.3% of revenue, while a typical listing is priced at $13.97. The keyword itself pulled 64,210 Amazon queries over the same period (▲ 9.7% MoM).
Zooming out to the 12-month window ending July 2026, the lubriderm lotion Top 50 moved 5,609,100 units and $75,051,532 in cumulative sales — an average of 467,425 units and $6,254,294 per month. Monthly throughput topped out at 622,900 units in June 2026 and dipped to 314,000 in May 2026, leaving the latest reading 22.6% higher than August 2025.
Lubriderm Lotion Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
473K
▼ 24.1% MoM
Monthly Revenue 2026/07
$6.4M
▼ 26.3% MoM
Top 10 Market Share 2026/07
48.6%
Lubriderm Lotion Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lubriderm lotion listing on Amazon US in July 2026 is ASIN B07BRDVQ4B (Brand: AmLactin), which sold 50,000 units at $14.99 apiece — equal to 10.6% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 230,000 units and $3,093,500 in July 2026 — 48.6% of unit volume and 48.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lubriderm Lotion' on Amazon
July 2026
Is 48.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B07BRDVQ4B
AmLactin Daily Nourish Body Lotion, 12% Lactic Acid, 14.1 oz | 12% lactic acid body lotion exfoliates and moisturizes dry skin to help reveal softer, smoother daily hydration.
50K
▼ 28.6%vs. prior month
$798.5K
latest month
12-month trend
B000YJ2SLG
CeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 12oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
30K
▲ 0.0%vs. prior month
$438.3K
latest month
12-month trend
B001459IEE
Aveeno Daily Moisturizing Body Lotion for Normal to Dry Skin, Moisturizer with Soothing Prebiotic Oat, Non Greasy, Non Comedogenic, Fragrance Free Body Lotion for Women & Men, 18 Fl Oz
30K
▼ 50.0%vs. prior month
$297K
latest month
12-month trend
B099N2SLT9
Cetaphil Moisturizing Face & Body Lotion, Sensitive Skin, 20oz | Fragrance-Free, Hypoallergenic, Non-Comedogenic, Hydrates Dry Sensitive Skin, Dermatologist Recommended, Large 20 Oz
30K
▼ 25.0%vs. prior month
$456.9K
latest month
12-month trend
B0034F9K36
Jergens Ultra Healing Body Lotion, Moisturizer for Dry Skin, 32 fl oz
20K
▲ 0.0%vs. prior month
$215.8K
latest month
12-month trend
B003BMJGKE
Eucerin Advanced Repair Lotion, Urea Enriched, 16.9 FL OZ | Unscented Body Lotion for Dry Skin with Urea, Ceramide and NMF, 48-Hour Hydration, Fast Absorbing, Non-Greasy, Fragrance Free
20K
▼ 33.3%vs. prior month
$265.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Lubriderm Lotion Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
AmLactin is the best-performing lubriderm lotion brand in July 2026, moving 50,000 units across 1 ASIN for 21.7% of Top 10 volume. Aveeno follows with 40,000 units (17.4%), ahead of CeraVe on 30,000 units (13.0%).
Volume is spread across 8 brands, with the top three holding 52.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.97 to $14.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
AmLactin
1 ASIN in Top 10
21.7%
Units
50K
Revenue
$798.5K
Avg. price
$14.99
B07BRDVQ4B
$14.99·★4.4·36.9K revsAmLactin Daily Nourish Body Lotion, 12% Lactic Acid, 14.1 oz | 12% lactic acid body lotion exfoliates and moisturizes dry skin to help reveal softer, smoother daily hydration.
Units sold50K
Aveeno
2 ASINs in Top 10
17.4%
Units
40K
Revenue
$396.7K
Avg. price
$9.97
B001459IEE
$9.97·★4.8·58.9K revsAveeno Daily Moisturizing Body Lotion for Normal to Dry Skin, Moisturizer with Soothing Prebiotic Oat, Non Greasy, Non Comedogenic, Fragrance Free Body Lotion for Women & Men, 18 Fl Oz
Units sold30KB0013OJUY4
$9.97·★4.7·31.9K revsAveeno Skin Relief Moisturizing Body Lotion Heals Very Dry, Sensitive Skin, Fast Absorbing Lotion with Soothing Triple Oat & Shea Butter Formula, Fragrance Free Lotion, Non-Comedogenic, 18 Fl Oz
Units sold10K
CeraVe
1 ASIN in Top 10
13.0%
Units
30K
Revenue
$438.3K
Avg. price
$14.97
B000YJ2SLG
$14.97·★4.7·150.2K revsCeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 12oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
Units sold30K
Trending Lubriderm Lotion Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B09YMSN7B5 booked 10K units at $11.97, with ▲ 0.0% MoM change. On the growth side, B00UOLA06Y leads positive momentum with ▲ 200.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09YMSN7B5
Gold Bond Age Renew Retinol Overnight Body & Face Lotion, Retinol Face and Body Lotion with Peptide Complex, 7 oz
Price
$11.97
Rating
4.5
Reviews
13.1K
Latest month sales
B0013OJUY4
Aveeno Skin Relief Moisturizing Body Lotion Heals Very Dry, Sensitive Skin, Fast Absorbing Lotion with Soothing Triple Oat & Shea Butter Formula, Fragrance Free Lotion, Non-Comedogenic, 18 Fl Oz
Price
$9.97
Rating
4.7
Reviews
31.9K
Latest month sales
B00UOLA06Y
Lubriderm Advanced Therapy Hand & Body Lotion, Fragrance Free, 24 fl. oz | Moisturizing Lotion + Pro-Ceramide with Vitamins E & Pro-Vitamin B5, Intense Hydration for Extra Dry, Itchy & Sensitive Skin
Unlock to view ASIN details and product titles
Price
$9.73
Rating
4.8
Reviews
1.5K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this lubriderm lotion report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card