Tonka Trucks For Boys Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Tonka Trucks For Boys sales on Amazon US totaled 76,000 units in July 2026 (▼ 13.0% vs. the prior month), generating an estimated $1,973,445 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.2% of unit volume and 52.5% of revenue, while a typical listing is priced at $28.83. The keyword itself pulled 22,570 Amazon queries over the same period (▲ 5.4% MoM).

Zooming out to the 12-month window ending July 2026, the tonka trucks for boys Top 50 moved 1,268,950 units and $33,380,848 in cumulative sales — an average of 105,746 units and $2,781,737 per month. Monthly throughput topped out at 292,500 units in November 2025 and dipped to 37,300 in May 2026, leaving the latest reading 2.4% higher than August 2025.

1.3MTotal units sold · Last 12 months
$33.4MTotal revenue · Last 12 months
22.6K▲ 5.4% MoM
Monthly search volume
$28.83Avg. price · July 2026

Tonka Trucks For Boys Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales74.2K
Revenue$1.9M

2025/09

Sales73.5K
Revenue$2M

2025/10

Sales103.5K
Revenue$2.8M

2025/11

Sales292.5K
Revenue$7.6M

2025/12

Sales288.7K
Revenue$7.8M

2026/01

Sales48.5K
Revenue$1.2M

2026/02

Sales53.9K
Revenue$1.3M

2026/03

Sales69K
Revenue$1.7M

2026/04

Sales64.6K
Revenue$1.7M

2026/05

Sales37.3K
Revenue$971.6K

2026/06

Sales87.4K
Revenue$2.4M
76K

2026/07

Sales76K
Revenue$2M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

76K

▼ 13.0% MoM

Monthly Revenue 2026/07

$2M

▼ 16.5% MoM

Top 10 Market Share 2026/07

59.2%

See the Top 10 ASINs driving 59.2% of sales

Tonka Trucks For Boys Market Share & Sales Concentration on Amazon US — July 2026

The most-sold tonka trucks for boys listing on Amazon US in July 2026 is ASIN B0BTBV51KY (Brand: iPlay, iLearn), which sold 10,000 units at $17.99 apiece — equal to 13.2% of every unit tracked in this report and 43% ahead of the No. 2 listing.

The Top 10 ASINs account for 45,000 units and $1,035,430 in July 2026 — 59.2% of unit volume and 52.5% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Tonka Trucks For Boys' on Amazon

July 2026
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59.2% Volume Share 45K units sold
52.5% Revenue Share $1M estimated
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Top 5 Volume Share breakdown

B0BTBV51KY 13.2%
B0CCCZSR4W 9.2%
B0D7M51TRB 6.6%
B07SRZ87DF 5.3%
B01EYUMENC 5.3%
Others 60.5%
#1
iPlay, iLearn Baby Press to Go Car Toys for Toddlers 1-3, 1 Yr Old Boy Gift | Infant Play Vehicle Set, Push Go Friction Car, Montessori Toy for 6-9-12-18 Months, 1st Birthday Gifts for 1-2 Years Old Girl

B0BTBV51KY

iPlay, iLearn Baby Press to Go Car Toys for Toddlers 1-3, 1 Yr Old Boy Gift | Infant Play Vehicle Set, Push Go Friction Car, Montessori Toy for 6-9-12-18 Months, 1st Birthday Gifts for 1-2 Years Old Girl

$17.99· 4.8·4.7K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$179.9K

latest month

Monthly Trend

12-month trend

#2
JOYIN 3 Pack Monster Truck Toy - Motion Activated Light Up Cars for Kids - Monster Glow Rover LED Wheels - Kids Boy Toys - Press and Go Dinosaur Trucks for Kids Boy Birthday Gifts

B0CCCZSR4W

JOYIN 3 Pack Monster Truck Toy - Motion Activated Light Up Cars for Kids - Monster Glow Rover LED Wheels - Kids Boy Toys - Press and Go Dinosaur Trucks for Kids Boy Birthday Gifts

$17.99· 4.7·6.8K reviews
Monthly Sales

7K

▼ 22.2%

vs. prior month

Revenue

$132K

latest month

Monthly Trend

12-month trend

#3
NIPLOOOW Toddler Boys Construction Truck Vehicle Toy Set with Play Mat and Die-Cast Toy Car, Transport Carrier Truck for Kids 3-5, Birthday Gifts Toys for 3-8 Year Old Boys

B0D7M51TRB

NIPLOOOW Toddler Boys Construction Truck Vehicle Toy Set with Play Mat and Die-Cast Toy Car, Transport Carrier Truck for Kids 3-5, Birthday Gifts Toys for 3-8 Year Old Boys

$32.99· 4.4·2K reviews
Monthly Sales

5K

▲ 25.0%

vs. prior month

Revenue

$152.7K

latest month

Monthly Trend

12-month trend

#4
4 Pack Monster Trucks Toys for Boys 2 3 4 5 6 7 Year Old, Friction Powered Pull Back Car Toys for Toddlers Kids Ages 3-5 2-4 4-7, Best Birthday Christmas Party Gift for Boys and Toddlers

B07SRZ87DF

4 Pack Monster Trucks Toys for Boys 2 3 4 5 6 7 Year Old, Friction Powered Pull Back Car Toys for Toddlers Kids Ages 3-5 2-4 4-7, Best Birthday Christmas Party Gift for Boys and Toddlers

$15.86· 4.7·3.4K reviews
Monthly Sales

4K

▲ 100.0%

vs. prior month

Revenue

$63.4K

latest month

Monthly Trend

12-month trend

#5
TOMY John Deere Sandbox Vehicle Set - Dump Truck and Tractor Toy - 6 Inch | Officially Licensed John Deere Toys, Working Front Loader, Summer Sandbox Toys, Plastic, 2 Count, Ages 18 Months+

B01EYUMENC

TOMY John Deere Sandbox Vehicle Set - Dump Truck and Tractor Toy - 6 Inch | Officially Licensed John Deere Toys, Working Front Loader, Summer Sandbox Toys, Plastic, 2 Count, Ages 18 Months+

$14.99· 4.8·24K reviews
Monthly Sales

4K

▲ 0.0%

vs. prior month

Revenue

$60K

latest month

Monthly Trend

12-month trend

#6
Cat Construction 7" Dump Truck, Loader & Excavator toys Combo Pack

B07QGKGTK7

Cat Construction 7" Dump Truck, Loader & Excavator toys Combo Pack

$19.74· 4.7·10.2K reviews
Monthly Sales

4K

▼ 20.0%

vs. prior month

Revenue

$79K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Tonka Trucks For Boys Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

JOYIN is the best-performing tonka trucks for boys brand in July 2026, moving 13,000 units across 3 ASINs for 28.9% of Top 10 volume. iPlay, iLearn follows with 10,000 units (22.2%), ahead of NIPLOOOW on 5,000 units (11.1%).

With 7 brands splitting the Top 10 and 62.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $17.99 to $32.99, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

28.9%
22.2%
11.1%
37.8%
JOYIN
iPlay, iLearn
NIPLOOOW
Other brands
1

JOYIN

3 ASINs in Top 10

28.9%

Units

13K

Revenue

$339.8K

Avg. price

$26.66

  • JOYIN 3 Pack Monster Truck Toy - Motion Activated Light Up Cars for Kids - Monster Glow Rover LED Wheels - Kids Boy Toys - Press and Go Dinosaur Trucks for Kids Boy Birthday Gifts

    B0CCCZSR4W

    $17.99·4.7·6.8K revs

    JOYIN 3 Pack Monster Truck Toy - Motion Activated Light Up Cars for Kids - Monster Glow Rover LED Wheels - Kids Boy Toys - Press and Go Dinosaur Trucks for Kids Boy Birthday Gifts

    Units sold7K
  • JOYIN 13 in 1 Dinosaur Toys for Kids 3-5, Transport Dinosaur Carrier Truck with 12 Pull Back Cars, Kids Toys 3-4 Birthday Gifts for 3 4 5+ Year Old Boys

    B0B9HV6SVG

    $27.99·4.7·6K revs

    JOYIN 13 in 1 Dinosaur Toys for Kids 3-5, Transport Dinosaur Carrier Truck with 12 Pull Back Cars, Kids Toys 3-4 Birthday Gifts for 3 4 5+ Year Old Boys

    Units sold3K
  • JOYIN Large Friction Powered Garbage Truck Toy Set, Includes 1 Dumpster, 3 Trash Bins, and 30 Learning Cards for Kids, Boy Toys Birthday Gift, Green

    B095XJDJ8V

    $33.99·4.6·6.6K revs

    JOYIN Large Friction Powered Garbage Truck Toy Set, Includes 1 Dumpster, 3 Trash Bins, and 30 Learning Cards for Kids, Boy Toys Birthday Gift, Green

    Units sold3K
2

iPlay, iLearn

1 ASIN in Top 10

22.2%

Units

10K

Revenue

$179.9K

Avg. price

$17.99

  • iPlay, iLearn Baby Press to Go Car Toys for Toddlers 1-3, 1 Yr Old Boy Gift | Infant Play Vehicle Set, Push Go Friction Car, Montessori Toy for 6-9-12-18 Months, 1st Birthday Gifts for 1-2 Years Old Girl

    B0BTBV51KY

    $17.99·4.8·4.7K revs

    iPlay, iLearn Baby Press to Go Car Toys for Toddlers 1-3, 1 Yr Old Boy Gift | Infant Play Vehicle Set, Push Go Friction Car, Montessori Toy for 6-9-12-18 Months, 1st Birthday Gifts for 1-2 Years Old Girl

    Units sold10K
3

NIPLOOOW

1 ASIN in Top 10

11.1%

Units

5K

Revenue

$152.7K

Avg. price

$32.99

  • NIPLOOOW Toddler Boys Construction Truck Vehicle Toy Set with Play Mat and Die-Cast Toy Car, Transport Carrier Truck for Kids 3-5, Birthday Gifts Toys for 3-8 Year Old Boys

    B0D7M51TRB

    $32.99·4.4·2K revs

    NIPLOOOW Toddler Boys Construction Truck Vehicle Toy Set with Play Mat and Die-Cast Toy Car, Transport Carrier Truck for Kids 3-5, Birthday Gifts Toys for 3-8 Year Old Boys

    Units sold5K

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