Monster Truck Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Monster Truck sales on Amazon US totaled 78,500 units in July 2026 (▲ 5.4% vs. the prior month), generating an estimated $1,810,973 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.5% of unit volume and 46.7% of revenue, while a typical listing is priced at $26.52. The keyword itself pulled 26,118 Amazon queries over the same period (▼ 35.6% MoM).
Zooming out to the 12-month window ending July 2026, the monster truck Top 50 moved 1,098,850 units and $25,597,064 in cumulative sales — an average of 91,571 units and $2,133,089 per month. Monthly throughput topped out at 269,000 units in December 2025 and dipped to 33,650 in May 2026, leaving the latest reading 25.9% higher than August 2025.
Monster Truck Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
78.5K
▲ 5.4% MoM
Monthly Revenue 2026/07
$1.8M
▲ 3.4% MoM
Top 10 Market Share 2026/07
53.5%
Monster Truck Market Share & Sales Concentration on Amazon US — July 2026
The most-sold monster truck listing on Amazon US in July 2026 is ASIN B0CGYN1GJ5 (Brand: LEGO), which sold 8,000 units at $15.97 apiece — equal to 10.2% of every unit tracked in this report and 14% ahead of the No. 2 listing.
The Top 10 ASINs account for 42,000 units and $844,920 in July 2026 — 53.5% of unit volume and 46.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Monster Truck' on Amazon
July 2026
Is 53.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CGYN1GJ5
LEGO City Blue Monster Truck Off-Road Toy Playset with a Driver Minifigure, Imaginative Toys for Kids, Fun Gift for Boys and Girls Aged 5 Plus, Mini Monster Truck, 60402
8K
▲ 0.0%vs. prior month
$116.2K
latest month
12-month trend
B0CCCZSR4W
JOYIN 3 Pack Monster Truck Toy - Motion Activated Light Up Cars for Kids - Monster Glow Rover LED Wheels - Kids Boy Toys - Press and Go Dinosaur Trucks for Kids Boy Birthday Gifts
7K
▼ 22.2%vs. prior month
$132K
latest month
12-month trend
B07SRZ87DF
4 Pack Monster Trucks Toys for Boys 2 3 4 5 6 7 Year Old, Friction Powered Pull Back Car Toys for Toddlers Kids Ages 3-5 2-4 4-7, Best Birthday Christmas Party Gift for Boys and Toddlers
4K
▲ 100.0%vs. prior month
$63.4K
latest month
12-month trend
B0CZDQ7MCV
BEZGAR Monster Truck Toys，1:20 Remote Control Car with Light & Music | Green Dinosaur Toys for Kids,RC Truck with 360° Spins and Drifting, Toy Car Gifts for Boys, Battery Life of 20 Minutes
4K
▲ 0.0%vs. prior month
$152K
latest month
12-month trend
B0DKVMHR8D
Monster Jam Mud Blasters Grave Digger & Megalodon 2-Pack | Includes 2 Color Change Trucks, Dunk in Water to Reveal Clean Trucks, Exciting Pretend Play, Toys for Ages 3 and Up
4K
▲ 0.0%vs. prior month
$56.7K
latest month
12-month trend
B08K3N4RR9
Tonka Steel Classics 4x4 Pickup Truck - Made with Steel & Sturdy Plastic, Yellow Toy Construction Truck, Boys and Girls, Kids, Toddlers, Ages 3+
3K
▲ 0.0%vs. prior month
$82.6K
latest month
12-month trend
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Best Monster Truck Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LEGO is the best-performing monster truck brand in July 2026, moving 11,000 units across 2 ASINs for 26.2% of Top 10 volume. JOYIN follows with 7,000 units (16.7%), ahead of Monster Jam on 7,000 units (16.7%).
Volume is spread across 8 brands, with the top three holding 59.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $19.99 to $27.62, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LEGO
2 ASINs in Top 10
26.2%
Units
11K
Revenue
$203.4K
Avg. price
$21.98
B0CGYN1GJ5
$15.97·★4.8·3.5K revsLEGO City Blue Monster Truck Off-Road Toy Playset with a Driver Minifigure, Imaginative Toys for Kids, Fun Gift for Boys and Girls Aged 5 Plus, Mini Monster Truck, 60402
Units sold8KB0FMS5ZFSM
$27.99·★4.8·156 revsLEGO Technic Monster Jam Grave Digger Fire and Ice Building Toy for Boys & Girls - Monster Truck Toy W/Pull-Back Racing Action for Kids, Ages 7+ - Gift Idea for Birthdays - 42219
Units sold3K
JOYIN
1 ASIN in Top 10
16.7%
Units
7K
Revenue
$132K
Avg. price
$19.99
B0CCCZSR4W
$19.99·★4.7·6.8K revsJOYIN 3 Pack Monster Truck Toy - Motion Activated Light Up Cars for Kids - Monster Glow Rover LED Wheels - Kids Boy Toys - Press and Go Dinosaur Trucks for Kids Boy Birthday Gifts
Units sold7K
Monster Jam
2 ASINs in Top 10
16.7%
Units
7K
Revenue
$147.1K
Avg. price
$27.62
B0DKVMHR8D
$13.99·★4.8·883 revsMonster Jam Mud Blasters Grave Digger & Megalodon 2-Pack | Includes 2 Color Change Trucks, Dunk in Water to Reveal Clean Trucks, Exciting Pretend Play, Toys for Ages 3 and Up
Units sold4KB07HGR2C1G
$41.25·★4.4·9.6K revsMonster Jam Official Grave Digger Remote Control Monster Truck, 1:24 Scale, 2.4 GHz, for Ages 4 and Up | Remote Control Truck Toy, Durable Construction, Authentic Design, Easy to Use Remote, Pretend Play Gifts for Kids Ages 4+
Units sold3K
Trending Monster Truck Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DQV3D8D2 booked 3K units at $7.99, with ▲ 50.0% MoM change. On the growth side, B09BDJDGVX leads positive momentum with ▲ 600.0% MoM growth on 700 units, with B09NLDCDS7 close behind at ▲ 400.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DQV3D8D2
120 PCS Monster Truck Race Car Pre-Cut Temporary Tattoos for Kids | | Super Cute Themed Birthday Party Favors, Supplies, Decorations, Fake Tattoo Stickers, Rewards & Gifts for Boys Girls
Price
$7.99
Rating
4.7
Reviews
893
Latest month sales
B09BDJDGVX
INTIMO Monster Jam Trucks Dragon Zombie Grave Digger Megalodon All Over Print Backpack 16"
Price
$26.97
Rating
4.7
Reviews
471
Latest month sales
B09NLDCDS7
Monster Jam, Official Grave Digger Monster Truck, Collector Die-Cast Vehicle, 1:24 Scale
Unlock to view ASIN details and product titles
Price
$20.13
Rating
4.9
Reviews
743
Latest month sales
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