Monster Truck Toys Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Monster Truck Toys sales on Amazon US totaled 91,900 units in July 2026 (▲ 3.7% vs. the prior month), generating an estimated $2,110,850 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.3% of unit volume and 47.8% of revenue, while a typical listing is priced at $24.36. The keyword itself pulled 72,500 Amazon queries over the same period (▲ 33.8% MoM).
Zooming out to the 12-month window ending July 2026, the monster truck toys Top 50 moved 1,430,800 units and $33,875,625 in cumulative sales — an average of 119,233 units and $2,822,969 per month. Monthly throughput topped out at 360,200 units in December 2025 and dipped to 42,700 in May 2026, leaving the latest reading 13.5% higher than August 2025.
Monster Truck Toys Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
91.9K
▲ 3.7% MoM
Monthly Revenue 2026/07
$2.1M
▲ 3.0% MoM
Top 10 Market Share 2026/07
53.3%
Monster Truck Toys Market Share & Sales Concentration on Amazon US — July 2026
The most-sold monster truck toys listing on Amazon US in July 2026 is ASIN B000B6MKMO (Brand: Hot Wheels), which sold 8,000 units at $15.11 apiece — equal to 8.7% of every unit tracked in this report.
The Top 10 ASINs account for 49,000 units and $1,008,640 in July 2026 — 53.3% of unit volume and 47.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Monster Truck Toys' on Amazon
July 2026
Is 53.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000B6MKMO
Hot Wheels 10-Pack (Styles May Vary) | Multipack of 10 of Toy Trucks & Cars in 1:64 Scale, Instant Collection for Kids and Collectors (Amazon Exclusive)
8K
▲ 14.3%vs. prior month
$123.8K
latest month
12-month trend
B0CGYN1GJ5
LEGO City Blue Monster Truck Off-Road Toy Playset with a Driver Minifigure, Imaginative Toys for Kids, Fun Gift for Boys and Girls Aged 5 Plus, Mini Monster Truck, 60402
8K
▲ 0.0%vs. prior month
$116.2K
latest month
12-month trend
B0CCCZSR4W
JOYIN 3 Pack Monster Truck Toy - Motion Activated Light Up Cars for Kids - Monster Glow Rover LED Wheels - Kids Boy Toys - Press and Go Dinosaur Trucks for Kids Boy Birthday Gifts
7K
▼ 22.2%vs. prior month
$132K
latest month
12-month trend
B0D7M51TRB
NIPLOOOW Toddler Boys Construction Truck Vehicle Toy Set with Play Mat and Die-Cast Toy Car, Transport Carrier Truck for Kids 3-5, Birthday Gifts Toys for 3-8 Year Old Boys
5K
▲ 25.0%vs. prior month
$152.7K
latest month
12-month trend
B07SRZ87DF
4 Pack Monster Trucks Toys for Boys 2 3 4 5 6 7 Year Old, Friction Powered Pull Back Car Toys for Toddlers Kids Ages 3-5 2-4 4-7, Best Birthday Christmas Party Gift for Boys and Toddlers
4K
▲ 100.0%vs. prior month
$63.4K
latest month
12-month trend
B0CZDQ7MCV
BEZGAR Monster Truck Toys，1:20 Remote Control Car with Light & Music | Green Dinosaur Toys for Kids,RC Truck with 360° Spins and Drifting, Toy Car Gifts for Boys, Battery Life of 20 Minutes
4K
▲ 0.0%vs. prior month
$152K
latest month
12-month trend
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Best Monster Truck Toys Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LEGO is the best-performing monster truck toys brand in July 2026, moving 11,000 units across 2 ASINs for 22.4% of Top 10 volume. Hot Wheels follows with 8,000 units (16.3%), ahead of JOYIN on 7,000 units (14.3%).
Volume is spread across 9 brands, with the top three holding 53.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $15.11 to $26.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LEGO
2 ASINs in Top 10
22.4%
Units
11K
Revenue
$203.4K
Avg. price
$21.98
B0CGYN1GJ5
$15.97·★4.8·3.5K revsLEGO City Blue Monster Truck Off-Road Toy Playset with a Driver Minifigure, Imaginative Toys for Kids, Fun Gift for Boys and Girls Aged 5 Plus, Mini Monster Truck, 60402
Units sold8KB0FMS5ZFSM
$27.99·★4.8·155 revsLEGO Technic Monster Jam Grave Digger Fire and Ice Building Toy for Boys & Girls - Monster Truck Toy W/Pull-Back Racing Action for Kids, Ages 7+ - Gift Idea for Birthdays - 42219
Units sold3K
Hot Wheels
1 ASIN in Top 10
16.3%
Units
8K
Revenue
$123.8K
Avg. price
$15.11
B000B6MKMO
$15.11·★4.8·89.9K revsHot Wheels 10-Pack (Styles May Vary) | Multipack of 10 of Toy Trucks & Cars in 1:64 Scale, Instant Collection for Kids and Collectors (Amazon Exclusive)
Units sold8K
JOYIN
1 ASIN in Top 10
14.3%
Units
7K
Revenue
$132K
Avg. price
$26.99
B0CCCZSR4W
$26.99·★4.7·6.8K revsJOYIN 3 Pack Monster Truck Toy - Motion Activated Light Up Cars for Kids - Monster Glow Rover LED Wheels - Kids Boy Toys - Press and Go Dinosaur Trucks for Kids Boy Birthday Gifts
Units sold7K
Trending Monster Truck Toys Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FMS5ZFSM booked 3K units at $27.99, with ▲ 50.0% MoM change. On the growth side, B09NLDCDS7 leads positive momentum with ▲ 400.0% MoM growth on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FMS5ZFSM
LEGO Technic Monster Jam Grave Digger Fire and Ice Building Toy for Boys & Girls - Monster Truck Toy W/Pull-Back Racing Action for Kids, Ages 7+ - Gift Idea for Birthdays - 42219
Price
$27.99
Rating
4.8
Reviews
155
Latest month sales
B01N5C39CX
ArtCreativity Light Up Monster Truck Toys for Toddler Boys, Toy Cars Gift | Push and Go Friction Powered Cars, 2-Pack, Toddler Boys Age 2-4, Kids Ages 4-8, Birthday Gift, Batteries Included
Price
$13.29
Rating
4.4
Reviews
23.3K
Latest month sales
B09NLDCDS7
Monster Jam, Official Grave Digger Monster Truck, Collector Die-Cast Vehicle, 1:24 Scale
Unlock to view ASIN details and product titles
Price
$20.12
Rating
4.9
Reviews
742
Latest month sales
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