Monster Trucks Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Monster Trucks sales on Amazon US totaled 69,400 units in July 2026 (▲ 0.7% vs. the prior month), generating an estimated $1,621,390 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.6% of unit volume and 51.1% of revenue, while a typical listing is priced at $26.63. The keyword itself pulled 62,545 Amazon queries over the same period (▲ 20.6% MoM).
Zooming out to the 12-month window ending July 2026, the monster trucks Top 50 moved 977,000 units and $22,096,600 in cumulative sales — an average of 81,417 units and $1,841,383 per month. Monthly throughput topped out at 234,700 units in December 2025 and dipped to 30,850 in May 2026, leaving the latest reading 20.3% higher than August 2025.
Monster Trucks Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
69.4K
▲ 0.7% MoM
Monthly Revenue 2026/07
$1.6M
▲ 0.4% MoM
Top 10 Market Share 2026/07
57.6%
Monster Trucks Market Share & Sales Concentration on Amazon US — July 2026
The most-sold monster trucks listing on Amazon US in July 2026 is ASIN B0CGYN1GJ5 (Brand: LEGO), which sold 8,000 units at $15.97 apiece — equal to 11.5% of every unit tracked in this report and 14% ahead of the No. 2 listing.
The Top 10 ASINs account for 40,000 units and $828,680 in July 2026 — 57.6% of unit volume and 51.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Monster Trucks' on Amazon
July 2026
Is 57.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CGYN1GJ5
LEGO City Blue Monster Truck Off-Road Toy Playset with a Driver Minifigure, Imaginative Toys for Kids, Fun Gift for Boys and Girls Aged 5 Plus, Mini Monster Truck, 60402
8K
▲ 0.0%vs. prior month
$116.2K
latest month
12-month trend
B0CCCZSR4W
JOYIN 3 Pack Monster Truck Toy - Motion Activated Light Up Cars for Kids - Monster Glow Rover LED Wheels - Kids Boy Toys - Press and Go Dinosaur Trucks for Kids Boy Birthday Gifts
7K
▼ 22.2%vs. prior month
$132K
latest month
12-month trend
B07SRZ87DF
4 Pack Monster Trucks Toys for Boys 2 3 4 5 6 7 Year Old, Friction Powered Pull Back Car Toys for Toddlers Kids Ages 3-5 2-4 4-7, Best Birthday Christmas Party Gift for Boys and Toddlers
4K
▲ 100.0%vs. prior month
$63.4K
latest month
12-month trend
B0CZDQ7MCV
BEZGAR Monster Truck Toys，1:20 Remote Control Car with Light & Music | Green Dinosaur Toys for Kids,RC Truck with 360° Spins and Drifting, Toy Car Gifts for Boys, Battery Life of 20 Minutes
4K
▲ 0.0%vs. prior month
$152K
latest month
12-month trend
B0DKVMHR8D
Monster Jam Mud Blasters Grave Digger & Megalodon 2-Pack | Includes 2 Color Change Trucks, Dunk in Water to Reveal Clean Trucks, Exciting Pretend Play, Toys for Ages 3 and Up
4K
▲ 0.0%vs. prior month
$56.7K
latest month
12-month trend
B08K3N4RR9
Tonka Steel Classics 4x4 Pickup Truck - Made with Steel & Sturdy Plastic, Yellow Toy Construction Truck, Boys and Girls, Kids, Toddlers, Ages 3+
3K
▲ 0.0%vs. prior month
$82.6K
latest month
12-month trend
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Best Monster Trucks Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Monster Jam is the best-performing monster trucks brand in July 2026, moving 9,000 units across 3 ASINs for 22.5% of Top 10 volume. LEGO follows with 8,000 units (20.0%), ahead of JOYIN on 7,000 units (17.5%).
With 8 brands splitting the Top 10 and 60.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $15.97 to $26.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Monster Jam
3 ASINs in Top 10
22.5%
Units
9K
Revenue
$188K
Avg. price
$25.38
B0DKVMHR8D
$13.99·★4.8·881 revsMonster Jam Mud Blasters Grave Digger & Megalodon 2-Pack | Includes 2 Color Change Trucks, Dunk in Water to Reveal Clean Trucks, Exciting Pretend Play, Toys for Ages 3 and Up
Units sold4KB07HGR2C1G
$41.25·★4.4·9.6K revsMonster Jam Official Grave Digger Remote Control Monster Truck, 1:24 Scale, 2.4 GHz, for Ages 4 and Up | Remote Control Truck Toy, Durable Construction, Authentic Design, Easy to Use Remote, Pretend Play Gifts for Kids Ages 4+
Units sold3KB0FKTTRJ5S
$20.91·★4.8·464 revsMonster Jam All Stars Monster Trucks, 1:64 Scale Die-Cast Vehicles 4-Pack | Official Grave Digger, Megalodon, Dalmatian & El Toro Loco, Real BKT Tires, Pretend Play Gifts for Kids & Collectors Ages 3+
Units sold2K
LEGO
1 ASIN in Top 10
20.0%
Units
8K
Revenue
$116.2K
Avg. price
$15.97
B0CGYN1GJ5
$15.97·★4.8·3.5K revsLEGO City Blue Monster Truck Off-Road Toy Playset with a Driver Minifigure, Imaginative Toys for Kids, Fun Gift for Boys and Girls Aged 5 Plus, Mini Monster Truck, 60402
Units sold8K
JOYIN
1 ASIN in Top 10
17.5%
Units
7K
Revenue
$132K
Avg. price
$26.99
B0CCCZSR4W
$26.99·★4.7·6.8K revsJOYIN 3 Pack Monster Truck Toy - Motion Activated Light Up Cars for Kids - Monster Glow Rover LED Wheels - Kids Boy Toys - Press and Go Dinosaur Trucks for Kids Boy Birthday Gifts
Units sold7K
Trending Monster Trucks Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FKTTRJ5S booked 2K units at $20.91, with ▲ 233.3% MoM change. On the growth side, B09NLDCDS7 leads positive momentum with ▲ 400.0% MoM growth on 500 units, with B08KTCL56W close behind at ▲ 300.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FKTTRJ5S
Monster Jam All Stars Monster Trucks, 1:64 Scale Die-Cast Vehicles 4-Pack | Official Grave Digger, Megalodon, Dalmatian & El Toro Loco, Real BKT Tires, Pretend Play Gifts for Kids & Collectors Ages 3+
Price
$20.91
Rating
4.8
Reviews
464
Latest month sales
B09NLDCDS7
Monster Jam, Official Grave Digger Monster Truck, Collector Die-Cast Vehicle, 1:24 Scale
Price
$20.12
Rating
4.9
Reviews
742
Latest month sales
B08KTCL56W
INTIMO INTIMO Monster Jam Megalodon Grave Digger Max-D Monster Trucks Backpack Lunch Bag Water Bottle Ice Pack 5 Piece Mega Set 16"
Unlock to view ASIN details and product titles
Price
$27.47
Rating
4.4
Reviews
805
Latest month sales
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