Toddler Utensils Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Toddler Utensils sales on Amazon US totaled 102,500 units in July 2026 (▲ 1.8% vs. the prior month), generating an estimated $1,093,333 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.8% of unit volume and 42.3% of revenue, while a typical listing is priced at $11.66. The keyword itself pulled 30,039 Amazon queries over the same period (▲ 9.3% MoM).
Zooming out to the 12-month window ending July 2026, the toddler utensils Top 50 moved 1,287,400 units and $14,025,681 in cumulative sales — an average of 107,283 units and $1,168,807 per month. Monthly throughput topped out at 153,850 units in December 2025 and dipped to 50,600 in May 2026, leaving the latest reading 12.6% lower than August 2025.
Toddler Utensils Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
102.5K
▲ 1.8% MoM
Monthly Revenue 2026/07
$1.1M
▼ 1.1% MoM
Top 10 Market Share 2026/07
47.8%
Toddler Utensils Market Share & Sales Concentration on Amazon US — July 2026
The most-sold toddler utensils listing on Amazon US in July 2026 is ASIN B0CDTDP4N2 (Brand: Eascrozn), which sold 10,000 units at $7.95 apiece — equal to 9.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 49,000 units and $462,950 in July 2026 — 47.8% of unit volume and 42.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Toddler Utensils' on Amazon
July 2026
Is 47.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CDTDP4N2
Eascrozn Toddler Utensils, 6 Pack Children Safe Forks and Spoons Set | kids Silverware Set with Silicone Handle, 18/8 Stainless Steel, BPA Free, Dishwasher Safe
10K
▲ 11.1%vs. prior month
$79.5K
latest month
12-month trend
B09HNQWMJW
Reusable Travel Utensils Set with Case, 4 Sets Wheat Straw Portable Knife Fork Spoons Tableware, Eco-Friendly BPA Free Cutlery for Kids Adults Picnic Camping Utensils(Green, Beige, Pink, Blue)
5K
▲ 25.0%vs. prior month
$35K
latest month
12-month trend
B0BJZQ92DW
6-Piece Silicone Baby Feeding Spoons, First Stage Infant Spoons, Soft-Tip Easy on Gums I Baby Training Spoon | Infant Utensils Feeding Supplies, Dishwasher & Boil-proof
5K
▲ 0.0%vs. prior month
$50K
latest month
12-month trend
B0BWDYTFZM
Eascrozn Toddler Plates 3 Pack, Divided Suction Plates for Baby | BPA Free, Food Grade Silicone Baby Plates, Non-Slip, Baby Led Weaning Supplies, Microwave and Dishwasher Safe
5K
▲ 0.0%vs. prior month
$39.8K
latest month
12-month trend
B0FDQ4HWP7
DEHOV Toddler Eating Utensils Set,Set Of 12 Food Grade Stainless Steel Silverware Sets For Kids,Dishwasher Safe Children Small Metal Spoons And Forks Flatware Sets
4K
▲ 33.3%vs. prior month
$27.8K
latest month
12-month trend
B006VB29D8
Munchkin® Soft Tip™ Baby Spoons, BPA Free, 12 Pack
4K
▲ 33.3%vs. prior month
$27.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Toddler Utensils Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Eascrozn is the best-performing toddler utensils brand in July 2026, moving 15,000 units across 2 ASINs for 30.6% of Top 10 volume. YDYTOP follows with 5,000 units (10.2%), ahead of NETANY on 5,000 units (10.2%).
Volume is spread across 9 brands, with the top three holding 51.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Eascrozn
2 ASINs in Top 10
30.6%
Units
15K
Revenue
$119.3K
Avg. price
$7.95
B0CDTDP4N2
$7.95·★4.8·3.4K revsEascrozn Toddler Utensils, 6 Pack Children Safe Forks and Spoons Set | kids Silverware Set with Silicone Handle, 18/8 Stainless Steel, BPA Free, Dishwasher Safe
Units sold10KB0BWDYTFZM
$7.95·★4.6·3.9K revsEascrozn Toddler Plates 3 Pack, Divided Suction Plates for Baby | BPA Free, Food Grade Silicone Baby Plates, Non-Slip, Baby Led Weaning Supplies, Microwave and Dishwasher Safe
Units sold5K
YDYTOP
1 ASIN in Top 10
10.2%
Units
5K
Revenue
$35K
Avg. price
$5.99
B09HNQWMJW
$5.99·★4.7·5.7K revsReusable Travel Utensils Set with Case, 4 Sets Wheat Straw Portable Knife Fork Spoons Tableware, Eco-Friendly BPA Free Cutlery for Kids Adults Picnic Camping Utensils(Green, Beige, Pink, Blue)
Units sold5K
NETANY
1 ASIN in Top 10
10.2%
Units
5K
Revenue
$50K
Avg. price
$9.99
B0BJZQ92DW
$9.99·★4.8·5.4K revs6-Piece Silicone Baby Feeding Spoons, First Stage Infant Spoons, Soft-Tip Easy on Gums I Baby Training Spoon | Infant Utensils Feeding Supplies, Dishwasher & Boil-proof
Units sold5K
Trending Toddler Utensils Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B01L9SD0TY booked 4K units at $16.98, with ▲ 33.3% MoM change. On the growth side, B00PTL7CSS leads positive momentum with ▲ 400.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01L9SD0TY
ChooMee SoftSip Food Pouch Top | Baby Led Weaning | No Spill Flow Control Valve, Protects Childs Mouth, 100% Silicone, BPA Free | Swirl Colors, 4 CT
Price
$16.98
Rating
4.6
Reviews
5.7K
Latest month sales
B0D5QR8GTF
Pimoys Toddler Utensils Set, 6-Piece Kids Fork and Spoon Set | 18/8 Stainless steel with plastic handles, rounded edges, toddler-size, dishwasher safe
Price
$5.99
Rating
4.8
Reviews
1.6K
Latest month sales
B00PTL7CSS
Munchkin® Love-a-Bowls™ 10 Piece Baby Feeding Set, Includes Bowls with Lids and Spoons, Multicolor
Unlock to view ASIN details and product titles
Price
$6.68
Rating
4.8
Reviews
18K
Latest month sales
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