Toddler Plates Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Toddler Plates sales on Amazon US totaled 111,100 units in July 2026 (▲ 4.0% vs. the prior month), generating an estimated $1,363,982 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.5% of unit volume and 50.1% of revenue, while a typical listing is priced at $17.31. The keyword itself pulled 37,041 Amazon queries over the same period (▲ 8.6% MoM).
Zooming out to the 12-month window ending July 2026, the toddler plates Top 50 moved 1,022,100 units and $13,038,273 in cumulative sales — an average of 85,175 units and $1,086,523 per month. Monthly throughput topped out at 111,100 units in July 2026 and dipped to 45,800 in May 2026, leaving the latest reading 48.8% higher than August 2025.
Toddler Plates Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
111.1K
▲ 4.0% MoM
Monthly Revenue 2026/07
$1.4M
▼ 3.6% MoM
Top 10 Market Share 2026/07
67.5%
Toddler Plates Market Share & Sales Concentration on Amazon US — July 2026
The most-sold toddler plates listing on Amazon US in July 2026 is ASIN B0DN8C9MTN (Brand: Amazon Basics), which sold 40,000 units at $6.28 apiece — equal to 36.0% of every unit tracked in this report and 8.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 75,000 units and $683,960 in July 2026 — 67.5% of unit volume and 50.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Toddler Plates' on Amazon
July 2026
Is 67.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DN8C9MTN
Amazon Basics Everyday Paper Bowls, 10 Oz, Disposable, 70 Count, White, Packaging May Vary
40K
▲ 33.3%vs. prior month
$248.8K
latest month
12-month trend
B0DPW1Q7L6
Quatish 24 Piece Plates and Bowl Set for 6, Dinnerware Dish Set for Kitchen | Unbreakable, Dishwasher Microwave Safe, House Warming Gift New Home,Dorm Apartment Essential, Kitchen and Dining Decor, Black
5K
▼ 16.7%vs. prior month
$122.6K
latest month
12-month trend
B0BFGY2B4D
PandaEar 3 Pack Baby Bowls with Suction| Stay Put Silicone Food Bowl for Babies Kids Toddlers Infants| Food Grade Soft Safe BPA-Free Silicone (Multi-Color)
5K
▲ 0.0%vs. prior month
$50.1K
latest month
12-month trend
B0BWDYTFZM
Eascrozn Toddler Plates 3 Pack, Divided Suction Plates for Baby | BPA Free, Food Grade Silicone Baby Plates, Non-Slip, Baby Led Weaning Supplies, Microwave and Dishwasher Safe
5K
▲ 0.0%vs. prior month
$39.8K
latest month
12-month trend
B0CBVVPRR7
Hefty Zoo Pals Kids Paper Plates, Party Edition, 7.75 inches, 20ct | Assorted Animal Designs, Two Dipping Compartments On Every Plate, Great for Birthday Parties, Playdates, Snacks, and Meals
4K
▼ 33.3%vs. prior month
$28K
latest month
12-month trend
B0D5QR8GTF
Pimoys Toddler Utensils Set, 6-Piece Kids Fork and Spoon Set | 18/8 Stainless steel with plastic handles, rounded edges, toddler-size, dishwasher safe
4K
▲ 33.3%vs. prior month
$23.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Toddler Plates Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing toddler plates brand in July 2026, moving 40,000 units across 1 ASIN for 53.3% of Top 10 volume. PandaEar follows with 8,000 units (10.7%), ahead of Quatish on 5,000 units (6.7%).
With 9 brands splitting the Top 10 and 70.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.28 to $23.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
1 ASIN in Top 10
53.3%
Units
40K
Revenue
$248.8K
Avg. price
$6.28
B0DN8C9MTN
$6.28·★4.7·5.6K revsAmazon Basics Everyday Paper Bowls, 10 Oz, Disposable, 70 Count, White, Packaging May Vary
Units sold40K
PandaEar
2 ASINs in Top 10
10.7%
Units
8K
Revenue
$74K
Avg. price
$8.96
B0BFGY2B4D
$9.98·★4.4·6.1K revsPandaEar 3 Pack Baby Bowls with Suction| Stay Put Silicone Food Bowl for Babies Kids Toddlers Infants| Food Grade Soft Safe BPA-Free Silicone (Multi-Color)
Units sold5KB0CGDLDK1B
$7.95·★4.5·10.6K revsPandaEar 3 Pack Toddler Plates, Silicone Divided Suction Plate for Babies, BPA-Free 100% Food-Grade Silicone Unbreakable Baby Plate (Pink/Linen/Light Pink)
Units sold3K
Quatish
1 ASIN in Top 10
6.7%
Units
5K
Revenue
$122.6K
Avg. price
$23.99
B0DPW1Q7L6
$23.99·★4.3·1.5K revsQuatish 24 Piece Plates and Bowl Set for 6, Dinnerware Dish Set for Kitchen | Unbreakable, Dishwasher Microwave Safe, House Warming Gift New Home,Dorm Apartment Essential, Kitchen and Dining Decor, Black
Units sold5K
Trending Toddler Plates Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GBZR9TZD booked 3K units at $11.94, with ▲ 200.0% MoM change. On the growth side, B098RJ4SBH leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0DN8C9MTN close behind at ▲ 33.3% MoM on 40K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GBZR9TZD
NUK First Choice Fun Grips Hard Spout Straw Cup 2.0, 10 oz. Sippy Cup with Handles, 4-pack
Price
$11.94
Rating
4.7
Reviews
7.2K
Latest month sales
B098RJ4SBH
Munchkin® 16pc Baby and Toddler Feeding Supplies Set - Includes Plates, Bowls, Cups and Utensils
Price
$19.98
Rating
4.8
Reviews
3.3K
Latest month sales
B0DN8C9MTN
Amazon Basics Everyday Paper Bowls, 10 Oz, Disposable, 70 Count, White, Packaging May Vary
Unlock to view ASIN details and product titles
Price
$6.28
Rating
4.7
Reviews
5.6K
Latest month sales
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