Munchkin Sippy Cup Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Munchkin Sippy Cup sales on Amazon US totaled 133,200 units in July 2026 (▼ 4.0% vs. the prior month), generating an estimated $1,459,787 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.6% of unit volume and 51.5% of revenue, while a typical listing is priced at $12.12. The keyword itself pulled 41,611 Amazon queries over the same period (▲ 10.1% MoM).
Zooming out to the 12-month window ending July 2026, the munchkin sippy cup Top 50 moved 1,262,600 units and $13,948,533 in cumulative sales — an average of 105,217 units and $1,162,378 per month. Monthly throughput topped out at 138,750 units in June 2026 and dipped to 64,150 in May 2026, leaving the latest reading 29.4% higher than August 2025.
Munchkin Sippy Cup Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
133.2K
▼ 4.0% MoM
Monthly Revenue 2026/07
$1.5M
▼ 4.7% MoM
Top 10 Market Share 2026/07
55.6%
Munchkin Sippy Cup Market Share & Sales Concentration on Amazon US — July 2026
The most-sold munchkin sippy cup listing on Amazon US in July 2026 is ASIN B0C54CYDS3 (Brand: Dr. Brown's), which sold 20,000 units at $5.97 apiece — equal to 15.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 74,000 units and $752,150 in July 2026 — 55.6% of unit volume and 51.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Munchkin Sippy Cup' on Amazon
July 2026
Is 55.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C54CYDS3
Dr. Brown's Milestones Baby's First Straw Cup, Blue, 1-Pack
20K
▲ 0.0%vs. prior month
$119.4K
latest month
12-month trend
B00MRZIFD0
Munchkin® Miracle® 360 Trainer Sippy Cup with Handles, Spill Proof, 7 Ounce, 2 Pack, Green/Blue
10K
▲ 150.0%vs. prior month
$99.9K
latest month
12-month trend
B0F3LN98NQ
NUK Active Sippy Cup, 10 oz, 2 Pack, Disney's Cars, Lightning McQueen, BPA-Free, Spill-Proof, Transition Cup
7K
▼ 30.0%vs. prior month
$99.3K
latest month
12-month trend
B0DQ63HVL1
Tommee Tippee Toddler Sippy Cup, Sporty Spout, 1-3 Years, Insulated | Pack of 2, 9oz, No Spill Two-Piece Valve, Light Blue & Orange, BPA Free
6K
▼ 14.3%vs. prior month
$71.3K
latest month
12-month trend
B0DHF3QVCF
The First Years Squeeze & Sip Straw Cups - Pink/Purple/Blue - 3 Count | Toddler Straw Cups, 7 Oz Cups, 3 Count, Ages 6 Months And Up, Top-Rack Dishwasher Safe, Made Without BPA
6K
▲ 200.0%vs. prior month
$72.3K
latest month
12-month trend
B0CLHGD922
NUK Learner Straw Cup 10oz - Toddler Cup with Soft Straw for Easy Drinking Suitable for Ages 8 Months and Up
5K
▼ 28.6%vs. prior month
$75.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Munchkin Sippy Cup Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dr. Brown's is the best-performing munchkin sippy cup brand in July 2026, moving 20,000 units across 1 ASIN for 27.0% of Top 10 volume. Munchkin follows with 20,000 units (27.0%), ahead of NUK on 17,000 units (23.0%).
With 6 brands splitting the Top 10 and 77.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.97 to $16.03, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dr. Brown's
1 ASIN in Top 10
27.0%
Units
20K
Revenue
$119.4K
Avg. price
$5.97
B0C54CYDS3
$5.97·★4.3·15.6K revsDr. Brown's Milestones Baby's First Straw Cup, Blue, 1-Pack
Units sold20K
Munchkin
3 ASINs in Top 10
27.0%
Units
20K
Revenue
$207.3K
Avg. price
$10.49
B00MRZIFD0
$9.99·★4.7·48.5K revsMunchkin® Miracle® 360 Trainer Sippy Cup with Handles, Spill Proof, 7 Ounce, 2 Pack, Green/Blue
Units sold10KB00MRZIGVG
$9.99·★4.7·52.5K revsMunchkin Sippy Cups for Toddlers 1-3, Spill Proof Miracle 360 Cup, 10 Ounce, 2 Pack, Green/Blue
Units sold5KB0B6WVB4RQ
$11.49·★4.3·56.6K revsMunchkin Any Angle Sippy Cups, 7 Ounce, 2 Pack, Pink/Purple
Units sold5K
NUK
3 ASINs in Top 10
23.0%
Units
17K
Revenue
$241.9K
Avg. price
$16.03
B0F3LN98NQ
$13.85·★4.7·4.3K revsNUK Active Sippy Cup, 10 oz, 2 Pack, Disney's Cars, Lightning McQueen, BPA-Free, Spill-Proof, Transition Cup
Units sold7KB0CLHGD922
$21.99·★4.5·1.9K revsNUK Learner Straw Cup 10oz - Toddler Cup with Soft Straw for Easy Drinking Suitable for Ages 8 Months and Up
Units sold5KB0GBZ1J53N
$12.25·★4.7·14.7K revsNUK First Choice Large Learner Cup 2.0, 10 oz. Sippy Cup with Handles, Spill Proof, Leak Proof Soft Straw Cup, 2-Pack
Units sold5K
Trending Munchkin Sippy Cup Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DHF3QVCF booked 6K units at $15.09, with ▲ 200.0% MoM change. On the growth side, B07PVDDTWT leads positive momentum with ▲ 1300.0% MoM growth on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DHF3QVCF
The First Years Squeeze & Sip Straw Cups - Pink/Purple/Blue - 3 Count | Toddler Straw Cups, 7 Oz Cups, 3 Count, Ages 6 Months And Up, Top-Rack Dishwasher Safe, Made Without BPA
Price
$15.09
Rating
4.5
Reviews
3.7K
Latest month sales
B0B6WVB4RQ
Munchkin Any Angle Sippy Cups, 7 Ounce, 2 Pack, Pink/Purple
Price
$11.49
Rating
4.3
Reviews
56.6K
Latest month sales
B07PVDDTWT
Munchkin Sippy Cups for Toddlers 1-3, Spill Proof Miracle 360 Cup, 10 Ounce, 2 Pack, Blue/Purple
Unlock to view ASIN details and product titles
Price
$13.13
Rating
4.7
Reviews
52.5K
Latest month sales
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