Baby Spoons Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Baby Spoons sales on Amazon US totaled 97,600 units in July 2026 (▼ 0.4% vs. the prior month), generating an estimated $905,459 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.3% of unit volume and 48.4% of revenue, while a typical listing is priced at $9.30. The keyword itself pulled 85,947 Amazon queries over the same period (▲ 6.9% MoM).
Zooming out to the 12-month window ending July 2026, the baby spoons Top 50 moved 1,064,400 units and $9,895,800 in cumulative sales — an average of 88,700 units and $824,650 per month. Monthly throughput topped out at 107,400 units in November 2025 and dipped to 51,950 in May 2026, leaving the latest reading 9.4% higher than August 2025.
Baby Spoons Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
97.6K
▼ 0.4% MoM
Monthly Revenue 2026/07
$905.5K
▼ 3.3% MoM
Top 10 Market Share 2026/07
55.3%
Baby Spoons Market Share & Sales Concentration on Amazon US — July 2026
The most-sold baby spoons listing on Amazon US in July 2026 is ASIN B0C54CYDS3 (Brand: Dr. Brown's), which sold 20,000 units at $5.97 apiece — equal to 20.5% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 54,000 units and $437,870 in July 2026 — 55.3% of unit volume and 48.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Baby Spoons' on Amazon
July 2026
Is 55.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0C54CYDS3
Dr. Brown's Milestones Baby's First Straw Cup, Blue, 1-Pack
20K
▲ 0.0%vs. prior month
$119.4K
latest month
12-month trend
B0BFGY2B4D
PandaEar 3 Pack Baby Bowls with Suction| Stay Put Silicone Food Bowl for Babies Kids Toddlers Infants| Food Grade Soft Safe BPA-Free Silicone (Multi-Color)
5K
▲ 0.0%vs. prior month
$50.1K
latest month
12-month trend
B0BJZQ92DW
6-Piece Silicone Baby Feeding Spoons, First Stage Infant Spoons, Soft-Tip Easy on Gums I Baby Training Spoon | Infant Utensils Feeding Supplies, Dishwasher & Boil-proof
5K
▲ 0.0%vs. prior month
$50K
latest month
12-month trend
B006VB29D8
Munchkin® Soft Tip™ Baby Spoons, BPA Free, 12 Pack
4K
▲ 33.3%vs. prior month
$27.7K
latest month
12-month trend
B01GEOZEVU
NumNum Baby Spoons Self Feeding 6 Months, 2-Pack Blue/Orange | First Stage Silicone Pre Spoon Utensils For Baby Led Weaning, BPA Free Baby Feeding Essentials, Dishwasher Safe
4K
▼ 20.0%vs. prior month
$46.2K
latest month
12-month trend
B0D5QR8GTF
Pimoys Toddler Utensils Set, 6-Piece Kids Fork and Spoon Set | 18/8 Stainless steel with plastic handles, rounded edges, toddler-size, dishwasher safe
4K
▲ 33.3%vs. prior month
$23.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Baby Spoons Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dr. Brown's is the best-performing baby spoons brand in July 2026, moving 20,000 units across 1 ASIN for 37.0% of Top 10 volume. PandaEar follows with 8,000 units (14.8%), ahead of Munchkin on 7,000 units (13.0%).
With 7 brands splitting the Top 10 and 64.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.97 to $8.21, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dr. Brown's
1 ASIN in Top 10
37.0%
Units
20K
Revenue
$119.4K
Avg. price
$5.97
B0C54CYDS3
$5.97·★4.4·15.5K revsDr. Brown's Milestones Baby's First Straw Cup, Blue, 1-Pack
Units sold20K
PandaEar
2 ASINs in Top 10
14.8%
Units
8K
Revenue
$68.1K
Avg. price
$7.99
B0BFGY2B4D
$9.98·★4.4·6K revsPandaEar 3 Pack Baby Bowls with Suction| Stay Put Silicone Food Bowl for Babies Kids Toddlers Infants| Food Grade Soft Safe BPA-Free Silicone (Multi-Color)
Units sold5KB0C2V17HWW
$5.99·★4.7·2.2K revsPandaEar 7 Pack Silicone Baby Feeding Spoon, Baby Led Weaning Supplies | Toddler Infant Feeding Spoon First Stage, BPA Free
Units sold3K
Munchkin
2 ASINs in Top 10
13.0%
Units
7K
Revenue
$56.6K
Avg. price
$8.21
B006VB29D8
$6.92·★4.8·24.9K revsMunchkin® Soft Tip™ Baby Spoons, BPA Free, 12 Pack
Units sold4KB07L4NB231
$9.50·★4.8·33.4K revsMunchkin® Raise™ Toddler Fork and Spoon Utensil Set, Rest Keeps Tip Off Table, BPA Free, 4 Pack, Blue/Green
Units sold3K
Trending Baby Spoons Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CCW7278L booked 3K units at $16.99, with ▲ 50.0% MoM change. On the growth side, B00PTL7CSS leads positive momentum with ▲ 400.0% MoM growth on 1K units, with B00HZO5S4M close behind at ▲ 300.0% MoM on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CCW7278L
NumNum Feeding Littles Baby Spoons 6 Months, 3-Pack Neutrals
Price
$16.99
Rating
4.7
Reviews
645
Latest month sales
B00PTL7CSS
Munchkin® Love-a-Bowls™ 10 Piece Baby Feeding Set, Includes Bowls with Lids and Spoons, Multicolor
Price
$6.68
Rating
4.8
Reviews
18K
Latest month sales
B00HZO5S4M
Munchkin® White Hot® Safety Baby Spoons, BPA Free, 4 Pack, Polypropylene
Unlock to view ASIN details and product titles
Price
$4.99
Rating
4.8
Reviews
9.4K
Latest month sales
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