Tilapia Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tilapia sales on Amazon US totaled 242,300 units in July 2026 (▲ 3.8% vs. the prior month), generating an estimated $3,185,354 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.4% of unit volume and 52.2% of revenue, while a typical listing is priced at $13.06. The keyword itself pulled 28,668 Amazon queries over the same period (▲ 3.7% MoM).
Zooming out to the 12-month window ending July 2026, the tilapia Top 50 moved 2,530,450 units and $32,751,948 in cumulative sales — an average of 210,871 units and $2,729,329 per month. Monthly throughput topped out at 242,300 units in July 2026 and dipped to 147,100 in May 2026, leaving the latest reading 22.7% higher than August 2025.
Tilapia Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
242.3K
▲ 3.8% MoM
Monthly Revenue 2026/07
$3.2M
▼ 1.9% MoM
Top 10 Market Share 2026/07
50.4%
Tilapia Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tilapia listing on Amazon US in July 2026 is ASIN B0732ZP2HC (Brand: MOWI), which sold 30,000 units at $7.98 apiece — equal to 12.4% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 122,000 units and $1,663,160 in July 2026 — 50.4% of unit volume and 52.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tilapia' on Amazon
July 2026
Is 50.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0732ZP2HC
MOWI Atlantic Salmon 12oz, 2 Portions, Fresh Never Frozen
30K
▲ 50.0%vs. prior month
$217.5K
latest month
12-month trend
B079W28NJW
Atlantic Salmon Fillet
20K
▲ 0.0%vs. prior month
$315.8K
latest month
12-month trend
B0053ERI2G
StarKist Chunk Light Tuna in Water, 5oz Canned Tuna, 4-Pack | 20g Protein Per Serving, Wild Caught, Gluten Free, Soy Free, Perfect for Salads, Sandwiches
10K
▲ 0.0%vs. prior month
$37.5K
latest month
12-month trend
B07NRCDJNX
365 by Whole Foods Market, Atlantic Salmon Fillet, 32 oz
10K
▲ 0.0%vs. prior month
$269.9K
latest month
12-month trend
B07ZS3D7WB
Amazon Fresh Brand, Wild Caught Pink Salmon Skinless Fillet Portions, Frozen, Sustainably Sourced, Phosphate Free, 1 Lb
10K
▲ 0.0%vs. prior month
$59.8K
latest month
12-month trend
B019YHSNGC
Bumble Bee Chunk Light Tuna in Water, 5 oz (Pack of 24) | Wild Caught Tuna, 23g Protein per Can, MSC Certified Sustainable Seafood, Non-GMO, Gluten Free, Kosher
10K
▲ 0.0%vs. prior month
$195.4K
latest month
12-month trend
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Best Tilapia Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MOWI is the best-performing tilapia brand in July 2026, moving 30,000 units across 1 ASIN for 24.6% of Top 10 volume. 365 by Whole Foods Market follows with 28,000 units (23.0%), ahead of Seafood (Suppliers May Vary) on 20,000 units (16.4%).
With 6 brands splitting the Top 10 and 63.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.98 to $26.66, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MOWI
1 ASIN in Top 10
24.6%
Units
30K
Revenue
$217.5K
Avg. price
$7.98
B0732ZP2HC
$7.98·★4.6·14.4K revsMOWI Atlantic Salmon 12oz, 2 Portions, Fresh Never Frozen
Units sold30K
365 by Whole Foods Market
3 ASINs in Top 10
23.0%
Units
28K
Revenue
$746.7K
Avg. price
$26.66
B07NRCDJNX
$26.99·★4.7·12.4K revs365 by Whole Foods Market, Atlantic Salmon Fillet, 32 oz
Units sold10KB07DFW27FH
$15.99·★4.6·3.4K revs365 by Whole Foods Market, No Salt Albacore Tuna in Water 6pk, 5 Ounce
Units sold9KB07NRCRZFF
$36.99·★4.6·6.2K revs365 by Whole Foods Market, Sockeye Salmon Fillet, 32 oz
Units sold9K
Seafood (Suppliers May Vary)
1 ASIN in Top 10
16.4%
Units
20K
Revenue
$315.8K
Avg. price
$15.10
B079W28NJW
$15.10·★4.6·13.1K revsAtlantic Salmon Fillet
Units sold20K
Trending Tilapia Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0732ZP2HC leads positive momentum with ▲ 50.0% MoM growth on 30K units, with B07ZS35KP9 close behind at ▲ 50.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0732ZP2HC
MOWI Atlantic Salmon 12oz, 2 Portions, Fresh Never Frozen
Price
$7.98
Rating
4.6
Reviews
14.4K
Latest month sales
B07ZS35KP9
Amazon Grocery, Wild Caught Pacific Cod, Boneless Skinless Fillets, 16 oz (Previously Amazon Fresh, Packaging May Vary)
Price
$13.78
Rating
4.5
Reviews
3.9K
Latest month sales
B08CP6GXK9
MOWI Atlantic Salmon Plain on Cedar Plank, 12oz, Fresh Never Frozen
Unlock to view ASIN details and product titles
Price
$8.52
Rating
4.7
Reviews
1.7K
Latest month sales
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