Fish Sticks Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fish Sticks sales on Amazon US totaled 202,700 units in July 2026 (▲ 8.6% vs. the prior month), generating an estimated $1,906,875 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.7% of unit volume and 42.5% of revenue, while a typical listing is priced at $13.23. The keyword itself pulled 33,398 Amazon queries over the same period (▲ 2.3% MoM).
Zooming out to the 12-month window ending July 2026, the fish sticks Top 50 moved 1,921,550 units and $18,203,377 in cumulative sales — an average of 160,129 units and $1,516,948 per month. Monthly throughput topped out at 202,700 units in July 2026 and dipped to 125,100 in May 2026, leaving the latest reading 41.5% higher than August 2025.
Fish Sticks Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
202.7K
▲ 8.6% MoM
Monthly Revenue 2026/07
$1.9M
▲ 6.6% MoM
Top 10 Market Share 2026/07
59.7%
Fish Sticks Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fish sticks listing on Amazon US in July 2026 is ASIN B0732ZP2HC (Brand: MOWI), which sold 30,000 units at $7.98 apiece — equal to 14.8% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 121,000 units and $811,220 in July 2026 — 59.7% of unit volume and 42.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fish Sticks' on Amazon
July 2026
Is 59.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0732ZP2HC
MOWI Atlantic Salmon 12oz, 2 Portions, Fresh Never Frozen
30K
▲ 50.0%vs. prior month
$217.5K
latest month
12-month trend
B07G9ZP4HC
Slim Jim Smoked Jerky Snack Sticks, Original Flavor, 0.28 oz., 26-ct | 6g protein per serving; Original flavor; great for on-the-go & travel snacking; perfect for lunchboxes, road trips & camping
20K
▲ 0.0%vs. prior month
$148.4K
latest month
12-month trend
B0053ERI2G
StarKist Chunk Light Tuna in Water, 5oz Canned Tuna, 4-Pack | 20g Protein Per Serving, Wild Caught, Gluten Free, Soy Free, Perfect for Salads, Sandwiches
10K
▲ 0.0%vs. prior month
$37.5K
latest month
12-month trend
B005HJ2LSS
Duck Trap River Fish Farm, Wild Sockeye Salmon, 4 Ounce
10K
▲ 0.0%vs. prior month
$91.8K
latest month
12-month trend
B00LKX6PEQ
Ducktrap River, Salmon Smoked Kendall Bark, 4 Ounce
10K
▲ 0.0%vs. prior month
$68.1K
latest month
12-month trend
B07ZS3D7WB
Amazon Fresh Brand, Wild Caught Pink Salmon Skinless Fillet Portions, Frozen, Sustainably Sourced, Phosphate Free, 1 Lb
10K
▲ 0.0%vs. prior month
$59.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Fish Sticks Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MOWI is the best-performing fish sticks brand in July 2026, moving 37,000 units across 2 ASINs for 30.6% of Top 10 volume. Slim Jim follows with 36,000 units (29.8%), ahead of StarKist on 10,000 units (8.3%).
With 7 brands splitting the Top 10 and 68.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.69 to $6.61, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MOWI
2 ASINs in Top 10
30.6%
Units
37K
Revenue
$254.2K
Avg. price
$6.61
B0732ZP2HC
$7.98·★4.6·14.4K revsMOWI Atlantic Salmon 12oz, 2 Portions, Fresh Never Frozen
Units sold30KB0D1YGMDKW
$5.24·★4.5·691 revsMOWI Atlantic Salmon Garlic Herb Butter, 6oz, Fresh Never Frozen
Units sold7K
Slim Jim
3 ASINs in Top 10
29.8%
Units
36K
Revenue
$220.6K
Avg. price
$5.46
B07G9ZP4HC
$7.42·★4.7·4K revsSlim Jim Smoked Jerky Snack Sticks, Original Flavor, 0.28 oz., 26-ct | 6g protein per serving; Original flavor; great for on-the-go & travel snacking; perfect for lunchboxes, road trips & camping
Units sold20KB009M8VWT4
$4.48·★4.6·38.6K revsSlim Jim Smoked Jerky Snack Sticks, Original Flavor, 0.28 oz., 14-ct | Good source of protein, 6g per serving; Original flavor; great on-the-go & travel snack; perfect for lunchboxes & road trips
Units sold8KB0714QDWJW
$4.48·★4.7·2.4K revsSlim Jim Smoked Jerky Snack Sticks, Mild Flavor, 0.28 oz., 14-ct | 6g protein per serving; Mild flavor; great for on-the-go & travel snacking; perfect for lunchboxes, road trips & camping
Units sold8K
StarKist
1 ASIN in Top 10
8.3%
Units
10K
Revenue
$37.5K
Avg. price
$3.69
B0053ERI2G
$3.69·★4.7·40.4K revsStarKist Chunk Light Tuna in Water, 5oz Canned Tuna, 4-Pack | 20g Protein Per Serving, Wild Caught, Gluten Free, Soy Free, Perfect for Salads, Sandwiches
Units sold10K
Trending Fish Sticks Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FPPXDJSW leads positive momentum with ▲ 400.0% MoM growth on 500 units, with B0714QDWJW close behind at ▲ 60.0% MoM on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FPPXDJSW
Fishwife Mussels in Basil Pesto (1-Pack) | Premium Tinned Fish | ASC-Certified Sustainable Seafood | Gluten Free, High Protein, Omega-3s | Farmed Mussels | Raised in South Chile
Price
$8.99
Rating
3.9
Reviews
24
Latest month sales
B0714QDWJW
Slim Jim Smoked Jerky Snack Sticks, Mild Flavor, 0.28 oz., 14-ct | 6g protein per serving; Mild flavor; great for on-the-go & travel snacking; perfect for lunchboxes, road trips & camping
Price
$4.48
Rating
4.7
Reviews
2.4K
Latest month sales
B0732ZP2HC
MOWI Atlantic Salmon 12oz, 2 Portions, Fresh Never Frozen
Unlock to view ASIN details and product titles
Price
$7.98
Rating
4.6
Reviews
14.4K
Latest month sales
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