Cod Fish Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

MOWI is the best-performing cod fish brand in July 2026, moving 30,000 units across 1 ASIN for 24.8% of Top 10 volume. Seafood (Suppliers May Vary) follows with 20,000 units (16.5%), ahead of 365 by Whole Foods Market on 19,000 units (15.7%).

Volume is spread across 9 brands, with the top three holding 57.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.98 to $31.99, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00060NH9A booked 8K units at $3.39, with ▲ 60.0% MoM change. On the growth side, B013ORK8P2 leads positive momentum with ▲ 400.0% MoM growth on 5K units, with B0732ZP2HC close behind at ▲ 50.0% MoM on 30K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.