Crab Legs Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Crab Legs sales on Amazon US totaled 79,500 units in July 2026 (▲ 27.0% vs. the prior month), generating an estimated $843,014 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 79.2% of unit volume and 74.5% of revenue, while a typical listing is priced at $17.53. The keyword itself pulled 11,685 Amazon queries over the same period (▼ 22.0% MoM).
Zooming out to the 12-month window ending July 2026, the crab legs Top 50 moved 770,200 units and $7,251,130 in cumulative sales — an average of 64,183 units and $604,261 per month. Monthly throughput topped out at 79,500 units in July 2026 and dipped to 44,150 in May 2026, leaving the latest reading 19.2% higher than August 2025.
Crab Legs Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
79.5K
▲ 27.0% MoM
Monthly Revenue 2026/07
$843K
▲ 23.4% MoM
Top 10 Market Share 2026/07
79.2%
Crab Legs Market Share & Sales Concentration on Amazon US — July 2026
The most-sold crab legs listing on Amazon US in July 2026 is ASIN B07ZS3QJ32 (Brand: Amazon Grocery), which sold 20,000 units at $10.66 apiece — equal to 25.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 63,000 units and $627,650 in July 2026 — 79.2% of unit volume and 74.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Crab Legs' on Amazon
July 2026
Is 79.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07ZS3QJ32
Amazon Grocery, Medium Raw Shrimp, 16 Oz
20K
▲ 100.0%vs. prior month
$207.2K
latest month
12-month trend
B07ZS3ZMZ1
Amazon Grocery, Colossal Raw Shrimp, Tail On, Peeled & Deveined, 12 Oz, Frozen
10K
▲ 0.0%vs. prior month
$76.4K
latest month
12-month trend
B07ZS338CG
Amazon Grocery, Extra Large Raw Shrimp, Tail On, Peeled & Deveined, 16 Oz, Frozen
10K
▲ 0.0%vs. prior month
$97.7K
latest month
12-month trend
B0CQ4P7L1M
suoundey Seafood Cracker Tool Set With Lobster Sheller Stainless Steel Crab Crackers Crab Leg Fork Seafood Scissors And Storage Bag, Crab Leg Pick Utensils Set Crab Eating Tools (9Pcs)
5K
▲ 0.0%vs. prior month
$50K
latest month
12-month trend
B07G73ZCGC
Lobster Tail 4 oz
5K
▲ 150.0%vs. prior month
$47.5K
latest month
12-month trend
B07ZS3BR1K
Amazon Grocery, Colossal Cooked Shrimp, Tail On, Peeled & Deveined, 12 oz, Frozen (Previously Amazon Fresh Brand, Packaging May Vary)
3K
▲ 0.0%vs. prior month
$22.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Crab Legs Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Grocery is the best-performing crab legs brand in July 2026, moving 43,000 units across 4 ASINs for 68.3% of Top 10 volume. suoundey follows with 5,000 units (7.9%), ahead of Seafood (Suppliers May Vary) on 5,000 units (7.9%).
With 7 brands splitting the Top 10 and 84.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.88 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Grocery
4 ASINs in Top 10
68.3%
Units
43K
Revenue
$404.2K
Avg. price
$9.14
B07ZS3QJ32
$10.66·★4.8·12.3K revsAmazon Grocery, Medium Raw Shrimp, 16 Oz
Units sold20KB07ZS3ZMZ1
$7.64·★4.7·8.6K revsAmazon Grocery, Colossal Raw Shrimp, Tail On, Peeled & Deveined, 12 Oz, Frozen
Units sold10KB07ZS338CG
$10.62·★4.7·8.1K revsAmazon Grocery, Extra Large Raw Shrimp, Tail On, Peeled & Deveined, 16 Oz, Frozen
Units sold10KB07ZS3BR1K
$7.64·★4.7·3.5K revsAmazon Grocery, Colossal Cooked Shrimp, Tail On, Peeled & Deveined, 12 oz, Frozen (Previously Amazon Fresh Brand, Packaging May Vary)
Units sold3K
suoundey
1 ASIN in Top 10
7.9%
Units
5K
Revenue
$50K
Avg. price
$9.99
B0CQ4P7L1M
$9.99·★4.5·2.4K revssuoundey Seafood Cracker Tool Set With Lobster Sheller Stainless Steel Crab Crackers Crab Leg Fork Seafood Scissors And Storage Bag, Crab Leg Pick Utensils Set Crab Eating Tools (9Pcs)
Units sold5K
Seafood (Suppliers May Vary)
1 ASIN in Top 10
7.9%
Units
5K
Revenue
$47.5K
Avg. price
$8.88
B07G73ZCGC
$8.88·★3.9·1.9K revsLobster Tail 4 oz
Units sold5K
Trending Crab Legs Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B07GG7K5SD leads positive momentum with ▲ 900.0% MoM growth on 1K units, with B0B28H69HW close behind at ▲ 300.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07GG7K5SD
Zatarain's Crawfish, Shrimp & Crab Boil, 4.5 lb
Price
$6.68
Rating
4.6
Reviews
6.3K
Latest month sales
B0B28H69HW
Seafood Cracker Tools, 21 Pcs Crab Leg Crackers and Tools, 6 Crab Crackers, 6 Crab Leg Forks/Picks, 6 Lobster Shellers, 2 Seafood Scissors & 1 Storage Bag, mobzio Portable Seafood Boil Party Supplies
Price
$16.99
Rating
4.6
Reviews
560
Latest month sales
B07G73ZCGC
Lobster Tail 4 oz
Unlock to view ASIN details and product titles
Price
$8.88
Rating
3.9
Reviews
1.9K
Latest month sales
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