Fish Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fish sales on Amazon US totaled 516,000 units in July 2026 (▼ 3.9% vs. the prior month), generating an estimated $6,119,700 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 40.7% of unit volume and 35.2% of revenue, while a typical listing is priced at $12.90. The keyword itself pulled 148,083 Amazon queries over the same period (▲ 9.2% MoM).
Zooming out to the 12-month window ending July 2026, the fish Top 50 moved 5,680,800 units and $65,610,719 in cumulative sales — an average of 473,400 units and $5,467,560 per month. Monthly throughput topped out at 542,000 units in April 2026 and dipped to 353,000 in May 2026, leaving the latest reading 12.2% higher than August 2025.
Fish Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
516K
▼ 3.9% MoM
Monthly Revenue 2026/07
$6.1M
▼ 3.4% MoM
Top 10 Market Share 2026/07
40.7%
Fish Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fish listing on Amazon US in July 2026 is ASIN B079LJBZ6V (Brand: Goldfish), which sold 30,000 units at $8.76 apiece — equal to 5.8% of every unit tracked in this report.
The Top 10 ASINs account for 210,000 units and $2,154,800 in July 2026 — 40.7% of unit volume and 35.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fish' on Amazon
July 2026
Is 40.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B079LJBZ6V
Goldfish Cheddar Cheese Crackers, Baked Snack Crackers, 1 oz On-the-Go Snack Packs, 20 Count Box
30K
▼ 40.0%vs. prior month
$283.5K
latest month
12-month trend
B0732ZP2HC
MOWI Atlantic Salmon 12oz, 2 Portions, Fresh Never Frozen
30K
▲ 50.0%vs. prior month
$217.5K
latest month
12-month trend
B0116WQ62G
Goldfish Cheddar Crackers, 1.5 oz. Snack Packs, 30 Count
30K
▲ 50.0%vs. prior month
$418.5K
latest month
12-month trend
B01N30RMAF
Verde Farms, Beef Ribeye Steak, Organic, Grass-Fed | 0.625 lbs.
20K
▲ 0.0%vs. prior month
$249.6K
latest month
12-month trend
B079W28NJW
Atlantic Salmon Fillet
20K
▲ 0.0%vs. prior month
$315.8K
latest month
12-month trend
B07QCZ43S7
Verde Farms, Beef Sirloin Steaks, Organic, Grass-Fed | 0.75 lbs |Pack of 2
20K
▲ 0.0%vs. prior month
$228.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Fish Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Goldfish is the best-performing fish brand in July 2026, moving 80,000 units across 3 ASINs for 38.1% of Top 10 volume. Verde Farms follows with 40,000 units (19.0%), ahead of Amazon Grocery on 40,000 units (19.0%).
With 5 brands splitting the Top 10 and 76.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.09 to $12.01, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Goldfish
3 ASINs in Top 10
38.1%
Units
80K
Revenue
$830K
Avg. price
$12.01
B079LJBZ6V
$8.76·★4.8·31.4K revsGoldfish Cheddar Cheese Crackers, Baked Snack Crackers, 1 oz On-the-Go Snack Packs, 20 Count Box
Units sold30KB0116WQ62G
$19.29·★4.8·31.4K revsGoldfish Cheddar Crackers, 1.5 oz. Snack Packs, 30 Count
Units sold30KB0BZB51C1R
$7.99·★4.8·4.4K revsGoldfish Cheddar Cheese Crackers, 27.3 Oz Carton
Units sold20K
Verde Farms
2 ASINs in Top 10
19.0%
Units
40K
Revenue
$478.2K
Avg. price
$11.96
B01N30RMAF
$12.48·★4.2·3.9K revsVerde Farms, Beef Ribeye Steak, Organic, Grass-Fed | 0.625 lbs.
Units sold20KB07QCZ43S7
$11.43·★4.2·4.6K revsVerde Farms, Beef Sirloin Steaks, Organic, Grass-Fed | 0.75 lbs |Pack of 2
Units sold20K
Amazon Grocery
3 ASINs in Top 10
19.0%
Units
40K
Revenue
$313.3K
Avg. price
$7.09
B07ZS3QJ32
$10.66·★4.8·12.5K revsAmazon Grocery, Medium Raw Shrimp, 16 Oz
Units sold20KB07ZS3ZMZ1
$7.64·★4.7·8.6K revsAmazon Grocery, Colossal Raw Shrimp, Tail On, Peeled & Deveined, 12 Oz, Frozen
Units sold10KB08CPQVQ48
$2.97·★4.7·4.6K revsAmazon Grocery, Tater Bites, 32 Oz, Frozen
Units sold10K
Trending Fish Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07ZS3ZMZ1 booked 10K units at $7.64, with ▲ 0.0% MoM change. On the growth side, B013ORK8P2 leads positive momentum with ▲ 400.0% MoM growth on 5K units, with B07ZS3QJ32 close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07ZS3ZMZ1
Amazon Grocery, Colossal Raw Shrimp, Tail On, Peeled & Deveined, 12 Oz, Frozen
Price
$7.64
Rating
4.7
Reviews
8.6K
Latest month sales
B013ORK8P2
Wild Planet Wild Sardines in Water, No Salt Added, Tinned FIsh, Sustainably Wild-Caught, Non-GMO, Kosher, Gluten Free, Keto and Paleo, 4.4 Ounce, Single Unit, Packaging May Vary
Price
$3.79
Rating
4.5
Reviews
1.9K
Latest month sales
B07ZS3QJ32
Amazon Grocery, Medium Raw Shrimp, 16 Oz
Unlock to view ASIN details and product titles
Price
$10.66
Rating
4.8
Reviews
12.5K
Latest month sales
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