Sully Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sully sales on Amazon US totaled 1,400 units in July 2026 (▼ 28.2% vs. the prior month), generating an estimated $33,109 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 100.0% of unit volume and 100.0% of revenue, while a typical listing is priced at $17.26. The keyword itself pulled 22,828 Amazon queries over the same period (▲ 0.5% MoM).
Zooming out to the 12-month window ending July 2026, the sully Top 50 moved 29,050 units and $713,644 in cumulative sales — an average of 2,421 units and $59,470 per month. Monthly throughput topped out at 10,050 units in October 2025 and dipped to 400 in May 2026, leaving the latest reading 3.4% lower than August 2025.
Sully Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.4K
▼ 28.2% MoM
Monthly Revenue 2026/07
$33.1K
▼ 11.5% MoM
Top 10 Market Share 2026/07
100.0%
Sully Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sully listing on Amazon US in July 2026 is ASIN B0CHZ8BYMN (Brand: Disney Store), which sold 600 units at $22.99 apiece — equal to 42.9% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 1,400 units and $33,109 in July 2026 — 100.0% of unit volume and 100.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sully' on Amazon
July 2026
Is 100.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CHZ8BYMN
Disney Store Disney Store Official Sulley Medium Soft Toy for Kids, Cuddly Character with Fuzzy Texture and Embroidered Details, Disney Plushy Suitable for All Ages
600
▲ 0.0%vs. prior month
$13.8K
latest month
12-month trend
B0CPLJGTDF
FACHPINT Monsters Mouse Ears 1pcs Mike and Sully Ears, Sulley Ears Headband for Women Photo Props, Cute Green Monsters Ears for Boy Theme Park
200
▼ 33.3%vs. prior month
$1.8K
latest month
12-month trend
B08TYV7Y2B
Pillow Pets Pillow Pets Disney Monsters Inc Sulley, 16" Stuffed Animal Plush Toy | Super Soft Companion, Unfastens into a Comforting Cuddle Cushion
100
▲ 0.0%vs. prior month
$3.2K
latest month
12-month trend
B092PWKW9Y
Jay Franco Disney Pixar Monsters Inc Sully Cartoon Kids Plush Pillow Buddy, Blue | 14 Inches, Official Product, Ultra-Soft Polyester, Stuffed Plushie, Spot Clean Only, Kids Gift
100
▲ 0.0%vs. prior month
$3.5K
latest month
12-month trend
B0CPLHGQMV
FACHPINT Sully Ears Headband - Blue Shaggy Monsters Mouse Ears, Cute Sequin Party Prop for Child's Costume
100
▲ 0.0%vs. prior month
$999
latest month
12-month trend
B0CYR4CF3F
KIDS PREFERRED Disney Baby Monsters Inc. Sully Plush Stuffed Animal for Baby and Toddler Boys and Girls - 12 Inch Plush
100
▲ 100.0%vs. prior month
$2K
latest month
12-month trend
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Best Sully Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Disney Store is the best-performing sully brand in July 2026, moving 600 units across 1 ASIN for 44.4% of Top 10 volume. FACHPINT follows with 300 units (22.2%), ahead of Pillow Pets on 100 units (7.4%).
With 8 brands splitting the Top 10 and 74.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $31.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Disney Store
1 ASIN in Top 10
44.4%
Units
600
Revenue
$13.8K
Avg. price
$22.99
B0CHZ8BYMN
$22.99·★4.9·10.9K revsDisney Store Disney Store Official Sulley Medium Soft Toy for Kids, Cuddly Character with Fuzzy Texture and Embroidered Details, Disney Plushy Suitable for All Ages
Units sold600
FACHPINT
2 ASINs in Top 10
22.2%
Units
300
Revenue
$2.8K
Avg. price
$9.99
B0CPLJGTDF
$9.99·★4.3·25 revsFACHPINT Monsters Mouse Ears 1pcs Mike and Sully Ears, Sulley Ears Headband for Women Photo Props, Cute Green Monsters Ears for Boy Theme Park
Units sold200B0CPLHGQMV
$9.99·★4.1·71 revsFACHPINT Sully Ears Headband - Blue Shaggy Monsters Mouse Ears, Cute Sequin Party Prop for Child's Costume
Units sold100
Pillow Pets
1 ASIN in Top 10
7.4%
Units
100
Revenue
$3.2K
Avg. price
$31.99
B08TYV7Y2B
$31.99·★4.6·889 revsPillow Pets Pillow Pets Disney Monsters Inc Sulley, 16" Stuffed Animal Plush Toy | Super Soft Companion, Unfastens into a Comforting Cuddle Cushion
Units sold100
Trending Sully Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CYR4CF3F booked 100 units at $19.99, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CYR4CF3F
KIDS PREFERRED Disney Baby Monsters Inc. Sully Plush Stuffed Animal for Baby and Toddler Boys and Girls - 12 Inch Plush
Price
$19.99
Rating
4.8
Reviews
125
Latest month sales
B00P3D17K6
Sully Shoulder Stabilizer Brace for Posterior Instabilities, Muscle Strains, Rotator Cuff Deceleration, Anterior Instabilities, Inferior Instabilities and Multi-Directional Instabilities, Various Sizes, Large | Indications: Immobilization and Controlled Rom for Anterior, Posterior, Inferior, And Multi-Directional Instabilities
Price
$154.99
Rating
3.4
Reviews
83
Latest month sales
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