Swat Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Swat sales on Amazon US totaled 4,400 units in July 2026 (▼ 4.3% vs. the prior month), generating an estimated $90,943 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 98.9% of unit volume and 98.3% of revenue, while a typical listing is priced at $19.51. The keyword itself pulled 39,969 Amazon queries over the same period (▲ 1.8% MoM).
Zooming out to the 12-month window ending July 2026, the swat Top 50 moved 38,250 units and $802,396 in cumulative sales — an average of 3,188 units and $66,866 per month. Monthly throughput topped out at 5,450 units in August 2025 and dipped to 1,000 in January 2026, leaving the latest reading 19.3% lower than August 2025.
Swat Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
4.4K
▼ 4.3% MoM
Monthly Revenue 2026/07
$90.9K
▼ 2.7% MoM
Top 10 Market Share 2026/07
98.9%
Swat Market Share & Sales Concentration on Amazon US — July 2026
The most-sold swat listing on Amazon US in July 2026 is ASIN B00F53Y2RY (Brand: Farnam), which sold 1,000 units at $20.29 apiece — equal to 22.7% of every unit tracked in this report.
The Top 10 ASINs account for 4,350 units and $89,407 in July 2026 — 98.9% of unit volume and 98.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Swat' on Amazon
July 2026
Is 98.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00F53Y2RY
7OZ Swat Fly Ointment
1K
▲ 0.0%vs. prior month
$22.3K
latest month
12-month trend
B00X4JEHBW
Enoz Sergeant Swat Bug Swatter, 3 Pack, Heavy Ultra Duty Flyswatter | Environmentally Conscious, Effective, Inexpensive Method to Control Flying Insects
1K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
B00061MSIA
Farnam Swat Fly Repellent Ointment for Wounds, Sores, Scratches, 7 oz | For dogs, horses and ponies to treat superficial wounds, abrasions, sores and scratches
700
▼ 12.5%vs. prior month
$10.8K
latest month
12-month trend
B00MYG9YA0
SWAT-T™ Tourniquet Orange by Safeguard Medical, Emergency First Aid Equipment for Massive Hemorrhage Control. Made in The USA
400
▼ 20.0%vs. prior month
$6.4K
latest month
12-month trend
B0C1GMYX9H
Toysvill SWAT Police Military Building Block Set| Soldiers Minifigures (8 PCS) + Police Helicopter and Accessories Gift
400
▲ 0.0%vs. prior month
$12K
latest month
12-month trend
B001DELT34
Farnam Swat Pink Fly Repellent and Wound Protection for Horses, 7 oz. | Repels House, Stable, Face & Horn Flies, Protects Wounds on Horses, Ponies & Dogs
400
▼ 20.0%vs. prior month
$6.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Swat Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Farnam is the best-performing swat brand in July 2026, moving 2,100 units across 3 ASINs for 48.3% of Top 10 volume. Enoz follows with 1,000 units (23.0%), ahead of SWAT-T on 400 units (9.2%).
With 7 brands splitting the Top 10 and 80.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $15.95 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Farnam
3 ASINs in Top 10
48.3%
Units
2.1K
Revenue
$39.3K
Avg. price
$17.59
B00F53Y2RY
$20.29·★4.7·168 revs7OZ Swat Fly Ointment
Units sold1KB00061MSIA
$16.99·★4.7·5.5K revsFarnam Swat Fly Repellent Ointment for Wounds, Sores, Scratches, 7 oz | For dogs, horses and ponies to treat superficial wounds, abrasions, sores and scratches
Units sold700B001DELT34
$15.49·★4.7·495 revsFarnam Swat Pink Fly Repellent and Wound Protection for Horses, 7 oz. | Repels House, Stable, Face & Horn Flies, Protects Wounds on Horses, Ponies & Dogs
Units sold400
Enoz
1 ASIN in Top 10
23.0%
Units
1K
Revenue
$20K
Avg. price
$19.99
B00X4JEHBW
$19.99·★4.5·5K revsEnoz Sergeant Swat Bug Swatter, 3 Pack, Heavy Ultra Duty Flyswatter | Environmentally Conscious, Effective, Inexpensive Method to Control Flying Insects
Units sold1K
SWAT-T
1 ASIN in Top 10
9.2%
Units
400
Revenue
$6.4K
Avg. price
$15.95
B00MYG9YA0
$15.95·★4.8·2K revsSWAT-T™ Tourniquet Orange by Safeguard Medical, Emergency First Aid Equipment for Massive Hemorrhage Control. Made in The USA
Units sold400
Trending Swat Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B016QVEPTS leads positive momentum with ▲ 100.0% MoM growth on 100 units, with B0FKG7GNZ3 close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B016QVEPTS
Ultimate All-in-One Kids Police Role Play Toy Kit - 15-Piece Policeman Pretend Play Set for Kids - SWAT Accessories for Dress Up Costumes - Badge, Shield, Vest, Handcuffs Included
Price
$24.97
Rating
4.1
Reviews
1.9K
Latest month sales
B0FKG7GNZ3
Soulchen 15 Pcs Army Soldiers Toy Set, Army Swat Combo with Weapons Kids | Swat Team, Zombies, Pretend Police Dogs, Barricade, Play Battles, Birthday Christmas Gift for Boys, Ages 3 Plus
Price
$23.99
Rating
4.6
Reviews
32
Latest month sales
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