Nemo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nemo sales on Amazon US totaled 13,300 units in July 2026 (▼ 18.4% vs. the prior month), generating an estimated $467,437 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 73.7% of unit volume and 72.7% of revenue, while a typical listing is priced at $98.20. The keyword itself pulled 17,964 Amazon queries over the same period (▼ 6.3% MoM).
Zooming out to the 12-month window ending July 2026, the nemo Top 50 moved 135,250 units and $4,463,205 in cumulative sales — an average of 11,271 units and $371,934 per month. Monthly throughput topped out at 16,350 units in December 2025 and dipped to 6,850 in January 2026, leaving the latest reading 29.8% higher than August 2025.
Nemo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
13.3K
▼ 18.4% MoM
Monthly Revenue 2026/07
$467.4K
▼ 12.6% MoM
Top 10 Market Share 2026/07
73.7%
Nemo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nemo listing on Amazon US in July 2026 is ASIN B0CZ637F9S (Brand: OBXT), which sold 2,000 units at $17.57 apiece — equal to 15.0% of every unit tracked in this report.
The Top 10 ASINs account for 9,800 units and $339,726 in July 2026 — 73.7% of unit volume and 72.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nemo' on Amazon
July 2026
Is 73.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CZ637F9S
OBXT Blue Hanging Jellyfish Paper Lanterns, Under the Sea Party Decorations | Ocean Theme Classroom Decor, Beach Party, Mermaid Birthday, Baby Shower & Nautical, 10" 6-Pack
2K
▲ 0.0%vs. prior month
$38.9K
latest month
12-month trend
B0GBYTL26K
NUK First Choice Finding Nemo Active Cup 2.0, 10 oz. Soft Spout Sippy Cup with On-The-Go Carry Clip, Lightweight, Leak Proof, Spill Proof Cup, 2-Pack
2K
▲ 0.0%vs. prior month
$27.5K
latest month
12-month trend
B0171TRGTA
SwimWays Disney’s Finding Dory Mr. Ray’s Dive and Catch Game for Ages 5+ | Weighted Waterproof Figurines Sink and Encourage Active Summer Play; Builds Swimming Confidence With Diving Games and Races
1K
▼ 50.0%vs. prior month
$18.7K
latest month
12-month trend
B08FF6W5N8
Tonies Nemo Audio Toy Figurine from Disney and Pixar's Finding Nemo
1K
▼ 50.0%vs. prior month
$19.9K
latest month
12-month trend
B097DTJVWC
Kid Shower Toy Baby Bath Squirt Toys,Shark Bathtub Water Toys,4pcs Toddlers Infant Swimming Pool Toys,for Birthday Gifts Summer Beach,Pool Activity
1K
▲ 0.0%vs. prior month
$9.5K
latest month
12-month trend
B0153QBFJ0
Bright Starts Disney Baby Finding Nemo Sea of Activities Baby Activity Center Jumper with Interactive Toys, Lights, Songs & Sounds, 6-12 Months (Blue)
900
▼ 10.0%vs. prior month
$124.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Nemo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OBXT is the best-performing nemo brand in July 2026, moving 2,000 units across 1 ASIN for 20.4% of Top 10 volume. NUK follows with 2,000 units (20.4%), ahead of Bright Starts on 1,700 units (17.3%).
Volume is spread across 7 brands, with the top three holding 58.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $13.25 to $80.87, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OBXT
1 ASIN in Top 10
20.4%
Units
2K
Revenue
$38.9K
Avg. price
$17.57
B0CZ637F9S
$17.57·★4.8·883 revsOBXT Blue Hanging Jellyfish Paper Lanterns, Under the Sea Party Decorations | Ocean Theme Classroom Decor, Beach Party, Mermaid Birthday, Baby Shower & Nautical, 10" 6-Pack
Units sold2K
NUK
1 ASIN in Top 10
20.4%
Units
2K
Revenue
$27.5K
Avg. price
$13.25
B0GBYTL26K
$13.25·★4.7·4.3K revsNUK First Choice Finding Nemo Active Cup 2.0, 10 oz. Soft Spout Sippy Cup with On-The-Go Carry Clip, Lightweight, Leak Proof, Spill Proof Cup, 2-Pack
Units sold2K
Bright Starts
3 ASINs in Top 10
17.3%
Units
1.7K
Revenue
$166.2K
Avg. price
$80.87
B0153QBFJ0
$139.99·★4.8·19.3K revsBright Starts Disney Baby Finding Nemo Sea of Activities Baby Activity Center Jumper with Interactive Toys, Lights, Songs & Sounds, 6-12 Months (Blue)
Units sold900B0036RKGHQ
$69.98·★4.7·16.1K revsBright Starts Disney Baby Finding Nemo Mr. Ray Ocean Lights & Music Gym, Ages Newborn +
Units sold400B0D6S311SR
$32.65·★4.5·10.7K revsBright Starts Bright Starts Disney Finding Nemo Pop 'N Sit Portable Booster, Indoor/Outdoor Use, Floor Seat with Feeding Tray, 6 Mos - 3 Yrs
Units sold400
Trending Nemo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0CS675DVZ leads positive momentum with ▲ 100.0% MoM growth on 100 units, with B0FY3XGVPL close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CS675DVZ
NEMO Equipment Tensor All-Season Sleeping Pad-Blade/Spicy Orange-Long Wide | Ultralight, Insulated, Inflatable, Backpacking, Camping, Thru-Hiking
Price
$259.95
Rating
4.1
Reviews
26
Latest month sales
B0FY3XGVPL
NEMO Equipment Moonlite Elite Reclining Backpacking Chair - Black | Ultralight, Packable, Comfortable, Platform Accessory
Price
$169.95
Rating
4.1
Reviews
74
Latest month sales
B0CBCSRLGZ
Disney Store Disney Store Official Pixar Finding Nemo Plush - Soft & Cuddly Toys - Perfect Toys for Finding Dory Fans & Kids - Great Gift for Birthdays & Special Occasions - 11 Inches
Unlock to view ASIN details and product titles
Price
$22.99
Rating
4.8
Reviews
293
Latest month sales
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