Stmnt Matte Paste Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Stmnt Matte Paste sales on Amazon US totaled 135,900 units in July 2026 (▼ 12.9% vs. the prior month), generating an estimated $2,252,382 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.4% of unit volume and 66.0% of revenue, while a typical listing is priced at $19.04. The keyword itself pulled 25,098 Amazon queries over the same period (▲ 19.8% MoM).
Zooming out to the 12-month window ending July 2026, the stmnt matte paste Top 50 moved 1,742,650 units and $28,210,505 in cumulative sales — an average of 145,221 units and $2,350,875 per month. Monthly throughput topped out at 172,000 units in December 2025 and dipped to 96,750 in May 2026, leaving the latest reading 5.9% lower than August 2025.
Stmnt Matte Paste Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
135.9K
▼ 12.9% MoM
Monthly Revenue 2026/07
$2.3M
▼ 16.4% MoM
Top 10 Market Share 2026/07
71.4%
Stmnt Matte Paste Market Share & Sales Concentration on Amazon US — July 2026
The most-sold stmnt matte paste listing on Amazon US in July 2026 is ASIN B08SNSSTPZ (Brand: L3), which sold 40,000 units at $9.66 apiece — equal to 29.4% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 97,000 units and $1,485,770 in July 2026 — 71.4% of unit volume and 66.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Stmnt Matte Paste' on Amazon
July 2026
Is 71.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08SNSSTPZ
L3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 30 g | Styling powder, hair texturizer, non-greasy finish, buildable hold, easy application, small 30 g size
40K
▲ 0.0%vs. prior month
$388K
latest month
12-month trend
B08DBHTXGW
STMNT Grooming Goods Matte Paste 3.38 oz | All Day Strong Hold & High Volume | Hair Clay Paste For Men | Non-Greasy Formula | Texture Paste for Hair | Ideal for Dry & Damp Hair | Mens Hair Styling
10K
▼ 50.0%vs. prior month
$249.5K
latest month
12-month trend
B0BZT8JYSR
Highland Glacial Hair Clay Pomade - Award winning hair styling clay for men and women made with 100% all natural and organic ingredients that promote hair and scalp health. Low shine, Medium Hold.
10K
▲ 0.0%vs. prior month
$270K
latest month
12-month trend
7178679743
Hanz de Fuko Claymation – Premium Men’s Hair Styling Clay for a Super High Hold, Matte Finish – Clay & Wax Hybrid, Ideal Texture Product for Straight, Wavy and Thick Hair Types – 2 oz, Travel Size
7K
▼ 30.0%vs. prior month
$196K
latest month
12-month trend
B0DZRQLJDJ
BlackMask Hair Clay for Men (3.52 oz) Matte Finish with Strong Hold, Hair Styling Clay, Adds Texture & Volume
7K
▲ 0.0%vs. prior month
$134.5K
latest month
12-month trend
B0CTK4CS8P
CNNY Men's Hair Styling Clay 3.53 oz, Firm Hold, Matte Finish, Hair Clay with Natural Ingredients, Add Volume & Texture, Premium Men’s Hair Type
7K
▼ 12.5%vs. prior month
$55.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Stmnt Matte Paste Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
L3 is the best-performing stmnt matte paste brand in July 2026, moving 43,000 units across 2 ASINs for 44.3% of Top 10 volume. STMNT follows with 10,000 units (10.3%), ahead of Highland on 10,000 units (10.3%).
With 9 brands splitting the Top 10 and 64.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.82 to $27.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
L3
2 ASINs in Top 10
44.3%
Units
43K
Revenue
$416.8K
Avg. price
$9.82
B08SNSSTPZ
$9.66·★4.5·30.4K revsL3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 30 g | Styling powder, hair texturizer, non-greasy finish, buildable hold, easy application, small 30 g size
Units sold40KB0CD32S9Q4
$9.99·★4.4·692 revsL3 Level 3 Matte Hair Putty for Men and Women, Styling Clay, 5 oz | Texture clay, matte clay finish, flexible medium hold, reworkable styling paste, adds definition and natural texture
Units sold3K
STMNT
1 ASIN in Top 10
10.3%
Units
10K
Revenue
$249.5K
Avg. price
$24.95
B08DBHTXGW
$24.95·★4.5·3K revsSTMNT Grooming Goods Matte Paste 3.38 oz | All Day Strong Hold & High Volume | Hair Clay Paste For Men | Non-Greasy Formula | Texture Paste for Hair | Ideal for Dry & Damp Hair | Mens Hair Styling
Units sold10K
Highland
1 ASIN in Top 10
10.3%
Units
10K
Revenue
$270K
Avg. price
$27.00
B0BZT8JYSR
$27.00·★4.1·1.4K revsHighland Glacial Hair Clay Pomade - Award winning hair styling clay for men and women made with 100% all natural and organic ingredients that promote hair and scalp health. Low shine, Medium Hold.
Units sold10K
Trending Stmnt Matte Paste Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B011SDXGYE booked 3K units at $15.25, with ▲ 0.0% MoM change. On the growth side, B0CDJ8864K leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B079LC5BC3 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B011SDXGYE
Pacinos Matte Hair Paste for Men, Firm Hold, No Shine, Styling Wax, 4 fl oz | Matte paste, sculpting texture, flake-free finish, long-lasting control, all hair types, easy definition
Price
$15.25
Rating
4.3
Reviews
6.9K
Latest month sales
B0CDJ8864K
Beard Guyz Matte Styling Clay – Strong‑Hold for Beard & Hair – Natural Texture & Matte Finish Styling Clay for Men’s Grooming, 3 oz
Price
$9.00
Rating
4.5
Reviews
109
Latest month sales
B079LC5BC3
KEVIN.MURPHY FREE.HOLD Hair Styling Paste, Medium Hold, 1.1 oz | Medium Hold Styling Product for All Hair Types with Breakage Prevention and Paraben-Free Hair Care Formula
Unlock to view ASIN details and product titles
Price
$14.00
Rating
4.5
Reviews
2.8K
Latest month sales
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