Hair Products Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hair Products sales on Amazon US totaled 1,231,000 units in July 2026 (▼ 24.4% vs. the prior month), generating an estimated $28,864,350 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.1% of unit volume and 49.2% of revenue, while a typical listing is priced at $21.75. The keyword itself pulled 22,040 Amazon queries over the same period (▼ 25.3% MoM).
Zooming out to the 12-month window ending July 2026, the hair products Top 50 moved 14,945,800 units and $359,583,760 in cumulative sales — an average of 1,245,483 units and $29,965,313 per month. Monthly throughput topped out at 1,629,000 units in June 2026 and dipped to 760,000 in May 2026, leaving the latest reading 5.1% higher than August 2025.
Hair Products Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.2M
▼ 24.4% MoM
Monthly Revenue 2026/07
$28.9M
▼ 27.3% MoM
Top 10 Market Share 2026/07
43.1%
Hair Products Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hair products listing on Amazon US in July 2026 is ASIN B00AINMFAC (Brand: Nizoral), which sold 100,000 units at $16.88 apiece — equal to 8.1% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 530,000 units and $14,190,600 in July 2026 — 43.1% of unit volume and 49.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hair Products' on Amazon
July 2026
Is 43.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00AINMFAC
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
100K
▲ 0.0%vs. prior month
$1.6M
latest month
12-month trend
B07QZ5CTTF
Nutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
90K
▼ 10.0%vs. prior month
$7.9M
latest month
12-month trend
B000TG63EW
Lottabody Wrap Me Foaming Mousse with Coconut & Shea Oils, Lightweight Moisture-Rich Curl-Defining & Frizz-Control Styling Mousse for Natural Curly, Coily & Relaxed Hair, 7 oz
50K
▼ 16.7%vs. prior month
$217K
latest month
12-month trend
B09HR5KSR8
K18 Leave-In Molecular Repair Hair Mask
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B08SNSSTPZ
L3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 30 g | Styling powder, hair texturizer, non-greasy finish, buildable hold, easy application, small 30 g size
40K
▲ 0.0%vs. prior month
$388K
latest month
12-month trend
B00IUY6IXQ
TRESemmé Extra Hold Hairspray 14.6 oz | For 24-Hour hold, Frizz Control, With Pro Lock Tech™, Paraben-Free, Strong hold hairspray, Aerosol
40K
▲ 33.3%vs. prior month
$394K
latest month
12-month trend
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Best Hair Products Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nizoral is the best-performing hair products brand in July 2026, moving 100,000 units across 1 ASIN for 18.9% of Top 10 volume. Nutrafol follows with 90,000 units (17.0%), ahead of TRESemmé on 80,000 units (15.1%).
Volume is spread across 9 brands, with the top three holding 50.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.77 to $88.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nizoral
1 ASIN in Top 10
18.9%
Units
100K
Revenue
$1.6M
Avg. price
$16.88
B00AINMFAC
$16.88·★4.6·112.3K revsNizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
Units sold100K
Nutrafol
1 ASIN in Top 10
17.0%
Units
90K
Revenue
$7.9M
Avg. price
$88.00
B07QZ5CTTF
$88.00·★4.1·15.6K revsNutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
Units sold90K
TRESemmé
2 ASINs in Top 10
15.1%
Units
80K
Revenue
$818K
Avg. price
$8.77
B00IUY6IXQ
$6.79·★4.7·17.3K revsTRESemmé Extra Hold Hairspray 14.6 oz | For 24-Hour hold, Frizz Control, With Pro Lock Tech™, Paraben-Free, Strong hold hairspray, Aerosol
Units sold40KB076JK8PXX
$10.74·★4.7·10.9K revsTRESemmé Rich Moisture Hydrating Shampoo & Conditioner Set 28 oz 2 Pack | Moisturizing for frizz-prone hair, Restores damaged hair, Moisturizes & detangles, Shampoo and Conditioner set
Units sold40K
Trending Hair Products Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B09HR5KSR8 booked 50K units at $29.00, with ▲ 25.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09HR5KSR8
K18 Leave-In Molecular Repair Hair Mask
Price
$29.00
Rating
4.2
Reviews
21.8K
Latest month sales
B08SNSSTPZ
L3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 30 g | Styling powder, hair texturizer, non-greasy finish, buildable hold, easy application, small 30 g size
Price
$9.56
Rating
4.5
Reviews
30.4K
Latest month sales
B00IUY6IXQ
TRESemmé Extra Hold Hairspray 14.6 oz | For 24-Hour hold, Frizz Control, With Pro Lock Tech™, Paraben-Free, Strong hold hairspray, Aerosol
Unlock to view ASIN details and product titles
Price
$6.79
Rating
4.7
Reviews
17.3K
Latest month sales
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