Mizani Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mizani sales on Amazon US totaled 441,000 units in July 2026 (▼ 31.9% vs. the prior month), generating an estimated $8,281,910 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.4% of unit volume and 44.4% of revenue, while a typical listing is priced at $19.87. The keyword itself pulled 22,413 Amazon queries over the same period (▼ 4.0% MoM).
Zooming out to the 12-month window ending July 2026, the mizani Top 50 moved 5,162,700 units and $95,710,976 in cumulative sales — an average of 430,225 units and $7,975,915 per month. Monthly throughput topped out at 648,000 units in June 2026 and dipped to 291,800 in May 2026, leaving the latest reading 18.9% higher than August 2025.
Mizani Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
441K
▼ 31.9% MoM
Monthly Revenue 2026/07
$8.3M
▼ 35.6% MoM
Top 10 Market Share 2026/07
45.4%
Mizani Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mizani listing on Amazon US in July 2026 is ASIN B0CNCL35CH (Brand: Dr.Melaxin), which sold 70,000 units at $19.00 apiece — equal to 15.9% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $3,676,800 in July 2026 — 45.4% of unit volume and 44.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mizani' on Amazon
July 2026
Is 45.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CNCL35CH
Dr.Melaxin Collagen Multi Balm Stick, Calcium & Adenosine Korean Wrinkle Stick for Eye, Neck & Face, Firming Collagen Stick, Under Eye Balm for Dark Circles & Depuffing, Korean Skin Care, 0.31 oz
70K
▼ 30.0%vs. prior month
$1.3M
latest month
12-month trend
B07N7PK9QK
Mielle Organics Rosemary Mint Hair Oil with Biotin, 2 oz | Hair strengthening oil, with biotin & castor oil, dry scalp care, split end support, frizz smoothing
40K
▼ 33.3%vs. prior month
$385.2K
latest month
12-month trend
B07N7MWX72
Mielle Organics Rosemary Mint Biotin Strengthening Shampoo, 12 oz | Moisturizing shampoo, with biotin & pure rosemary extract, gentle cleanse, damage care, healthier-looking hair
20K
▼ 33.3%vs. prior month
$190.8K
latest month
12-month trend
B00GXE5ASY
PRAVANA Intense Therapy Leave-In Conditioner Spray Treatment & Detangler | Instantly Detangles & Hydrates | Equalizes Hair Porosity | For All Hair Types | Strengthens & Softens Hair
10K
▼ 50.0%vs. prior month
$219.9K
latest month
12-month trend
B003RW2K0G
Moroccanoil Curl Defining Cream
10K
▲ 0.0%vs. prior month
$338.8K
latest month
12-month trend
B0098QPV3I
Moroccanoil Hydrating Shampoo
10K
▼ 50.0%vs. prior month
$286.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Mizani Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dr.Melaxin is the best-performing mizani brand in July 2026, moving 70,000 units across 1 ASIN for 35.0% of Top 10 volume. Mielle Organics follows with 70,000 units (35.0%), ahead of Moroccanoil on 20,000 units (10.0%).
With 7 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.94 to $29.40, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dr.Melaxin
1 ASIN in Top 10
35.0%
Units
70K
Revenue
$1.3M
Avg. price
$19.00
B0CNCL35CH
$19.00·★4.1·9.5K revsDr.Melaxin Collagen Multi Balm Stick, Calcium & Adenosine Korean Wrinkle Stick for Eye, Neck & Face, Firming Collagen Stick, Under Eye Balm for Dark Circles & Depuffing, Korean Skin Care, 0.31 oz
Units sold70K
Mielle Organics
3 ASINs in Top 10
35.0%
Units
70K
Revenue
$705.5K
Avg. price
$10.94
B07N7PK9QK
$9.94·★4.5·122.1K revsMielle Organics Rosemary Mint Hair Oil with Biotin, 2 oz | Hair strengthening oil, with biotin & castor oil, dry scalp care, split end support, frizz smoothing
Units sold40KB07N7MWX72
$9.94·★4.4·37.1K revsMielle Organics Rosemary Mint Biotin Strengthening Shampoo, 12 oz | Moisturizing shampoo, with biotin & pure rosemary extract, gentle cleanse, damage care, healthier-looking hair
Units sold20KB075PTHVKN
$12.94·★4.6·16K revsMielle Organics Pomegranate & Honey Leave-In Conditioner, 12 Fl Oz | Moisturizing Detangler & Curly Hair Treatment to Help Repair Damage, Prevent Frizz & Improve Shine
Units sold10K
Moroccanoil
2 ASINs in Top 10
10.0%
Units
20K
Revenue
$625.3K
Avg. price
$29.40
B003RW2K0G
$28.80·★4.4·30.3K revsMoroccanoil Curl Defining Cream
Units sold10KB0098QPV3I
$30.00·★4.6·28.2K revsMoroccanoil Hydrating Shampoo
Units sold10K
Trending Mizani Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B075PTHVKN booked 10K units at $12.94, with ▲ 0.0% MoM change. On the growth side, B09RLLKK4T leads positive momentum with ▲ 50.0% MoM growth on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B075PTHVKN
Mielle Organics Pomegranate & Honey Leave-In Conditioner, 12 Fl Oz | Moisturizing Detangler & Curly Hair Treatment to Help Repair Damage, Prevent Frizz & Improve Shine
Price
$12.94
Rating
4.6
Reviews
16K
Latest month sales
B07NSZHMWD
Shea Moisture Intensive Hydration Hair Masque Manuka Honey & Mafura Oil For Dry, Damaged Hair Deep Conditioning Hair Treatment 11.5 oz
Price
$11.69
Rating
4.6
Reviews
21.4K
Latest month sales
B09RLLKK4T
amika soulfood nourishing mask
Unlock to view ASIN details and product titles
Price
$20.00
Rating
4.7
Reviews
8.5K
Latest month sales
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