Oribe Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Oribe sales on Amazon US totaled 74,700 units in July 2026 (▼ 42.4% vs. the prior month), generating an estimated $3,613,300 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.5% of unit volume and 53.2% of revenue, while a typical listing is priced at $44.85. The keyword itself pulled 35,097 Amazon queries over the same period (▼ 20.7% MoM).
Zooming out to the 12-month window ending July 2026, the oribe Top 50 moved 927,100 units and $46,081,788 in cumulative sales — an average of 77,258 units and $3,840,149 per month. Monthly throughput topped out at 129,700 units in June 2026 and dipped to 50,100 in May 2026, leaving the latest reading 12.7% higher than August 2025.
Oribe Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
74.7K
▼ 42.4% MoM
Monthly Revenue 2026/07
$3.6M
▼ 48.2% MoM
Top 10 Market Share 2026/07
49.5%
Oribe Market Share & Sales Concentration on Amazon US — July 2026
The most-sold oribe listing on Amazon US in July 2026 is ASIN B0D4SBLLRJ (Brand: Olaplex), which sold 10,000 units at $68.00 apiece — equal to 13.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 37,000 units and $1,921,000 in July 2026 — 49.5% of unit volume and 53.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Oribe' on Amazon
July 2026
Is 49.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0D4SBLLRJ
Olaplex Wash & Shine Hair Kit | Shampoo & Conditioner Set, Bonding Oil | 3X Stronger, 3X Length Retention,72HR Frizz Control, Color-Safe, Sulfate-Free Formula For All Hair Types And Textures
10K
▼ 80.0%vs. prior month
$680K
latest month
12-month trend
B00LCBNOPO
ORIBE Gold Lust Repair & Restore Conditioner - Repairs Damaged Hair
5K
▼ 50.0%vs. prior month
$295K
latest month
12-month trend
B07XGVX19G
ORIBE Gold Lust Repair & Restore Shampoo - Repairs Damaged Hair
5K
▼ 50.0%vs. prior month
$280K
latest month
12-month trend
B003NXM9HS
Oribe Dry Texturizing Spray - Adds Volume, Texture & Lift - Absorbs Oil
4K
▲ 0.0%vs. prior month
$208K
latest month
12-month trend
B004XMAVFA
Oribe Dry Texturizing Spray - Adds Volume, Texture & Lift - Absorbs Oil
3K
▲ 0.0%vs. prior month
$78K
latest month
12-month trend
B00203Q9B4
Oribe Supershine Moisturizing Styling Cream - Adds Shine & Smooths
2K
▲ 0.0%vs. prior month
$108K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Oribe Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
ORIBE is the best-performing oribe brand in July 2026, moving 27,000 units across 9 ASINs for 73.0% of Top 10 volume. Olaplex follows with 10,000 units (27.0%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $42.56 to $68.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ORIBE
9 ASINs in Top 10
73.0%
Units
27K
Revenue
$1.2M
Avg. price
$42.56
B00LCBNOPO
$59.00·★4.6·4.9K revsORIBE Gold Lust Repair & Restore Conditioner - Repairs Damaged Hair
Units sold5KB07XGVX19G
$56.00·★4.4·5.2K revsORIBE Gold Lust Repair & Restore Shampoo - Repairs Damaged Hair
Units sold5KB003NXM9HS
$52.00·★4.4·9.2K revsOribe Dry Texturizing Spray - Adds Volume, Texture & Lift - Absorbs Oil
Units sold4KB004XMAVFA
$26.00·★4.4·9.2K revsOribe Dry Texturizing Spray - Adds Volume, Texture & Lift - Absorbs Oil
Units sold3KB00203Q9B4
$54.00·★4.6·3.4K revsOribe Supershine Moisturizing Styling Cream - Adds Shine & Smooths
Units sold2KB008GWJDAM
$24.00·★4.4·1.8K revsORIBE Superfine Hair Spray - Medium Hold, Smooths & Adds Light Shine
Units sold2KB008H4SYBI
$24.00·★4.3·2.2K revsOribe Impermeable Anti-Humidity Spray - Blocks Frizz & Adds Texture - 2.2oz | Smooths & Prevents Frizz - Adds Light Texture & Hold - Anti-Humidity Shield - Protects Sleek Blowouts
Units sold2KB00BH3MWPK
$39.00·★4.5·870 revsOribe Rough Luxury Soft Molding Paste - Adds Texture & Definition - 1.7oz
Units sold2KB07XBRNWB4
$49.00·★4.6·1.8K revsOribe Shampoo For Beautiful Color - Extends & Protects Color
Units sold2K
Olaplex
1 ASIN in Top 10
27.0%
Units
10K
Revenue
$680K
Avg. price
$68.00
B0D4SBLLRJ
$68.00·★4.6·5.8K revsOlaplex Wash & Shine Hair Kit | Shampoo & Conditioner Set, Bonding Oil | 3X Stronger, 3X Length Retention,72HR Frizz Control, Color-Safe, Sulfate-Free Formula For All Hair Types And Textures
Units sold10K
Trending Oribe Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00BH3MWPK booked 2K units at $39.00, with ▲ 0.0% MoM change. On the growth side, B00JFG8ZSE leads positive momentum with ▲ 33.3% MoM growth on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00BH3MWPK
Oribe Rough Luxury Soft Molding Paste - Adds Texture & Definition - 1.7oz
Price
$39.00
Rating
4.5
Reviews
870
Latest month sales
B07XBRNWB4
Oribe Shampoo For Beautiful Color - Extends & Protects Color
Price
$49.00
Rating
4.6
Reviews
1.8K
Latest month sales
B00JFG8ZSE
ORIBE Gold Lust Hair Oil - Moisturizes, Smooths Frizz & Adds Shine
Unlock to view ASIN details and product titles
Price
$42.00
Rating
4.5
Reviews
3.2K
Latest month sales
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