Stevia In The Raw Packets Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Stevia In The Raw Packets sales on Amazon US totaled 166,900 units in July 2026 (▼ 2.9% vs. the prior month), generating an estimated $2,135,014 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.3% of unit volume and 43.5% of revenue, while a typical listing is priced at $16.53. The keyword itself pulled 37,579 Amazon queries over the same period (▲ 13.1% MoM).
Zooming out to the 12-month window ending July 2026, the stevia in the raw packets Top 50 moved 1,735,400 units and $23,817,062 in cumulative sales — an average of 144,617 units and $1,984,755 per month. Monthly throughput topped out at 171,900 units in June 2026 and dipped to 94,000 in May 2026, leaving the latest reading 26.6% higher than August 2025.
Stevia In The Raw Packets Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
166.9K
▼ 2.9% MoM
Monthly Revenue 2026/07
$2.1M
▼ 7.8% MoM
Top 10 Market Share 2026/07
56.3%
Stevia In The Raw Packets Market Share & Sales Concentration on Amazon US — July 2026
The most-sold stevia in the raw packets listing on Amazon US in July 2026 is ASIN B00F3SQJUY (Brand: IN THE RAW), which sold 20,000 units at $9.53 apiece — equal to 12.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 94,000 units and $929,520 in July 2026 — 56.3% of unit volume and 43.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Stevia In The Raw Packets' on Amazon
July 2026
Is 56.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00F3SQJUY
Stevia In The Raw, Stevia Sweetener Packets, 200 Ct Box (7 oz), 1 Pack | Zero Calorie Stevia Sugar Substitute Packets, No Erythritol or Artificial Flavors, Vegan, Gluten Free, Kosher
20K
▲ 0.0%vs. prior month
$174.6K
latest month
12-month trend
B001JTVICA
Sugar In The Raw, Turbinado Cane Sugar Packets, 100 Ct | Pure, All-Natural Turbinado Sugar, Non-GMO Project Verified, Kosher, Vegan and Gluten Free
10K
▲ 0.0%vs. prior month
$36.5K
latest month
12-month trend
B004LSGEXY
Truvia, Sweetener Natural Calorie Free, 9.8 Ounce
10K
▲ 0.0%vs. prior month
$62.6K
latest month
12-month trend
B0087RVIOU
Sugar In The Raw, Turbinado Cane Sugar Packets, 200 Ct | Pure, All-Natural Turbinado Sugar, Non-GMO Project Verified, Kosher, Vegan and Gluten Free
10K
▲ 0.0%vs. prior month
$76K
latest month
12-month trend
B00GRY33AC
SweetLeaf Stevia Drops Liquid Sweetener, SteviaClear - 4 Fl Oz, Pack of 1 | Unflavored Sweet Drops, Organic Stevia Leaf Extract, Zero Calorie, No Erythritol, Sugar Substitute, With Dropper
10K
▲ 0.0%vs. prior month
$149.9K
latest month
12-month trend
B07KN2Z9Z3
Truvia Original Calorie-Free Sweetener from the Stevia Leaf Packets, 35.25 oz Box, 500 Count (Pack of 1) | Stevia leaf extract & erythritol; 500 packets; 1 packet = 2 tsp sugar; non-GMO, gluten-free, kosher; keto
10K
▲ 0.0%vs. prior month
$191.9K
latest month
12-month trend
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Best Stevia In The Raw Packets Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
IN THE RAW is the best-performing stevia in the raw packets brand in July 2026, moving 52,000 units across 5 ASINs for 55.3% of Top 10 volume. Truvia follows with 26,000 units (27.7%), ahead of SweetLeaf on 10,000 units (10.6%).
With 4 brands splitting the Top 10 and 93.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.93 to $14.94, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
IN THE RAW
5 ASINs in Top 10
55.3%
Units
52K
Revenue
$420.5K
Avg. price
$8.93
B00F3SQJUY
$9.53·★4.6·34.5K revsStevia In The Raw, Stevia Sweetener Packets, 200 Ct Box (7 oz), 1 Pack | Zero Calorie Stevia Sugar Substitute Packets, No Erythritol or Artificial Flavors, Vegan, Gluten Free, Kosher
Units sold20KB001JTVICA
$3.72·★4.8·2K revsSugar In The Raw, Turbinado Cane Sugar Packets, 100 Ct | Pure, All-Natural Turbinado Sugar, Non-GMO Project Verified, Kosher, Vegan and Gluten Free
Units sold10KB0087RVIOU
$7.92·★4.8·38.5K revsSugar In The Raw, Turbinado Cane Sugar Packets, 200 Ct | Pure, All-Natural Turbinado Sugar, Non-GMO Project Verified, Kosher, Vegan and Gluten Free
Units sold10KB00CNRH3LC
$4.04·★4.6·34.5K revsStevia In The Raw 50 Count Box (Pack of 1) , 1.75 ounce each
Units sold7KB0DR3ST3Q5
$19.45·★4.5·16.8K revsMonk Fruit In The Raw, Sweetener Bag, 3 LB | Keto Certified Monk Fruit Sweetener, Perfect Substitute for Raw Cane Sugar, Good for Baking, Zero Net Carbs, Zero Calories
Units sold5K
Truvia
3 ASINs in Top 10
27.7%
Units
26K
Revenue
$329.5K
Avg. price
$12.06
B004LSGEXY
$5.83·★4.7·15.3K revsTruvia, Sweetener Natural Calorie Free, 9.8 Ounce
Units sold10KB07KN2Z9Z3
$19.19·★4.8·20.5K revsTruvia Original Calorie-Free Sweetener from the Stevia Leaf Packets, 35.25 oz Box, 500 Count (Pack of 1) | Stevia leaf extract & erythritol; 500 packets; 1 packet = 2 tsp sugar; non-GMO, gluten-free, kosher; keto
Units sold10KB07FYZ2PGM
$11.17·★4.8·20.5K revsTruvia Calorie-Free Sweetener Stevia Leaf Packets, 140 Count (9.87 oz Carton) | 140 packets, 9.87 oz; 1 packet = 2 tsp sugar; stevia & erythritol; non-GMO, gluten-free, kosher; keto
Units sold6K
SweetLeaf
1 ASIN in Top 10
10.6%
Units
10K
Revenue
$149.9K
Avg. price
$14.94
B00GRY33AC
$14.94·★4.4·15K revsSweetLeaf Stevia Drops Liquid Sweetener, SteviaClear - 4 Fl Oz, Pack of 1 | Unflavored Sweet Drops, Organic Stevia Leaf Extract, Zero Calorie, No Erythritol, Sugar Substitute, With Dropper
Units sold10K
Trending Stevia In The Raw Packets Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DR3ST3Q5 booked 5K units at $19.45, with ▲ 150.0% MoM change. On the growth side, B00VN0P4NO leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0D1CT1BBC close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DR3ST3Q5
Monk Fruit In The Raw, Sweetener Bag, 3 LB | Keto Certified Monk Fruit Sweetener, Perfect Substitute for Raw Cane Sugar, Good for Baking, Zero Net Carbs, Zero Calories
Price
$19.45
Rating
4.5
Reviews
16.8K
Latest month sales
B00VN0P4NO
Lakanto Classic Monk Fruit Sweetener with Erythritol Sweetener Packets - White Sugar Replacement, Zero Net Carbs, Calories, Sweeten on the Go, Coffee, Lemonade, Tea, Desserts - Classic (3g - 30 Count)
Price
$6.79
Rating
4.6
Reviews
4.7K
Latest month sales
B0D1CT1BBC
SPLENDA Stevia Zero Calorie Sweetener, Sugar Substitute Packets, 100 Count (Pack of 1)
Unlock to view ASIN details and product titles
Price
$3.35
Rating
4.6
Reviews
1.5K
Latest month sales
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