Stevia Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Stevia sales on Amazon US totaled 176,000 units in July 2026 (▼ 6.4% vs. the prior month), generating an estimated $2,401,660 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.0% of unit volume and 40.9% of revenue, while a typical listing is priced at $16.67. The keyword itself pulled 100,573 Amazon queries over the same period (▲ 17.0% MoM).
Zooming out to the 12-month window ending July 2026, the stevia Top 50 moved 1,925,100 units and $27,371,384 in cumulative sales — an average of 160,425 units and $2,280,949 per month. Monthly throughput topped out at 188,000 units in June 2026 and dipped to 97,100 in May 2026, leaving the latest reading 18.7% higher than August 2025.
Stevia Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
176K
▼ 6.4% MoM
Monthly Revenue 2026/07
$2.4M
▼ 10.1% MoM
Top 10 Market Share 2026/07
50.0%
Stevia Market Share & Sales Concentration on Amazon US — July 2026
The most-sold stevia listing on Amazon US in July 2026 is ASIN B00F3SQJUY (Brand: IN THE RAW), which sold 20,000 units at $9.53 apiece — equal to 11.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 88,000 units and $982,630 in July 2026 — 50.0% of unit volume and 40.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Stevia' on Amazon
July 2026
Is 50.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00F3SQJUY
Stevia In The Raw, Stevia Sweetener Packets, 200 Ct Box (7 oz), 1 Pack
20K
▲ 0.0%vs. prior month
$174.6K
latest month
12-month trend
B004LSGEXY
Truvia, Sweetener Natural Calorie Free, 9.8 Ounce
10K
▲ 0.0%vs. prior month
$62.6K
latest month
12-month trend
B00GRY33AC
SweetLeaf Stevia Drops Liquid Sweetener, SteviaClear - 4 Fl Oz, Pack of 1 | Unflavored Sweet Drops, Organic Stevia Leaf Extract, Zero Calorie, No Erythritol, Sugar Substitute, With Dropper
10K
▲ 0.0%vs. prior month
$149.9K
latest month
12-month trend
B07KN2Z9Z3
Truvia Original Calorie-Free Sweetener from the Stevia Leaf Packets, 35.25 oz Box, 500 Count (Pack of 1) | Stevia leaf extract & erythritol; 500 packets; 1 packet = 2 tsp sugar; non-GMO, gluten-free, kosher; keto
10K
▲ 0.0%vs. prior month
$191.9K
latest month
12-month trend
B00ZK6FX60
Zevia Zero Sugar Soda, Cola, 12 oz Cans (24-Pack) – Naturally Sweetened, Zero Calorie Sugar Free Soda - Non-GMO Project Verified, Gluten-Free, Vegan
7K
▼ 22.2%vs. prior month
$157.1K
latest month
12-month trend
B00CNRH3LC
Stevia In The Raw 50 Count Box (Pack of 1) , 1.75 ounce each
7K
▲ 0.0%vs. prior month
$32.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Stevia Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Truvia is the best-performing stevia brand in July 2026, moving 31,000 units across 4 ASINs for 35.2% of Top 10 volume. IN THE RAW follows with 27,000 units (30.7%), ahead of SweetLeaf on 10,000 units (11.4%).
With 6 brands splitting the Top 10 and 77.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.79 to $14.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Truvia
4 ASINs in Top 10
35.2%
Units
31K
Revenue
$369.4K
Avg. price
$11.22
B004LSGEXY
$6.48·★4.7·15.3K revsTruvia, Sweetener Natural Calorie Free, 9.8 Ounce
Units sold10KB07KN2Z9Z3
$19.19·★4.8·20.5K revsTruvia Original Calorie-Free Sweetener from the Stevia Leaf Packets, 35.25 oz Box, 500 Count (Pack of 1) | Stevia leaf extract & erythritol; 500 packets; 1 packet = 2 tsp sugar; non-GMO, gluten-free, kosher; keto
Units sold10KB07FYZ2PGM
$11.17·★4.8·20.5K revsTruvia Calorie-Free Sweetener Stevia Leaf Packets, 140 Count (9.87 oz Carton) | 140 packets, 9.87 oz; 1 packet = 2 tsp sugar; stevia & erythritol; non-GMO, gluten-free, kosher; keto
Units sold6KB07PL7XJ2F
$8.04·★4.7·15.3K revsTruvia Original Calorie-free Sweetener from the Stevia Leaf, 17 Ounce Refill Bag | Refills spoonable jar; 3/4 tsp = 2 tsp sugar; stevia & erythritol; non-GMO, gluten-free, kosher; keto
Units sold5K
IN THE RAW
2 ASINs in Top 10
30.7%
Units
27K
Revenue
$206.7K
Avg. price
$6.79
B00F3SQJUY
$9.53·★4.6·34.4K revsStevia In The Raw, Stevia Sweetener Packets, 200 Ct Box (7 oz), 1 Pack
Units sold20KB00CNRH3LC
$4.04·★4.6·34.4K revsStevia In The Raw 50 Count Box (Pack of 1) , 1.75 ounce each
Units sold7K
SweetLeaf
1 ASIN in Top 10
11.4%
Units
10K
Revenue
$149.9K
Avg. price
$14.99
B00GRY33AC
$14.99·★4.4·15K revsSweetLeaf Stevia Drops Liquid Sweetener, SteviaClear - 4 Fl Oz, Pack of 1 | Unflavored Sweet Drops, Organic Stevia Leaf Extract, Zero Calorie, No Erythritol, Sugar Substitute, With Dropper
Units sold10K
Trending Stevia Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07PL7XJ2F booked 5K units at $8.04, with ▲ 0.0% MoM change. On the growth side, B005F9XFN0 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0D1CT1BBC close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07PL7XJ2F
Truvia Original Calorie-free Sweetener from the Stevia Leaf, 17 Ounce Refill Bag | Refills spoonable jar; 3/4 tsp = 2 tsp sugar; stevia & erythritol; non-GMO, gluten-free, kosher; keto
Price
$8.04
Rating
4.7
Reviews
15.3K
Latest month sales
B005F9XFN0
NOW Foods BetterStevia Organic Zero-Calorie Extract Powder, Keto Friendly, Suitable for Diabetics, No Erythritol, 4-Ounce
Price
$20.25
Rating
4.6
Reviews
7.4K
Latest month sales
B0D1CT1BBC
SPLENDA Stevia Zero Calorie Sweetener, Sugar Substitute Packets, 100 Count (Pack of 1)
Unlock to view ASIN details and product titles
Price
$3.35
Rating
4.6
Reviews
1.5K
Latest month sales
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