Dye Free Sprinkles Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dye Free Sprinkles sales on Amazon US totaled 50,500 units in July 2026 (▼ 2.5% vs. the prior month), generating an estimated $400,850 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.4% of unit volume and 39.9% of revenue, while a typical listing is priced at $11.11. The keyword itself pulled 27,366 Amazon queries over the same period (▼ 5.6% MoM).
Zooming out to the 12-month window ending July 2026, the dye free sprinkles Top 50 moved 492,700 units and $3,978,179 in cumulative sales — an average of 41,058 units and $331,515 per month. Monthly throughput topped out at 58,250 units in December 2025 and dipped to 25,800 in May 2026, leaving the latest reading 66.1% higher than August 2025.
Dye Free Sprinkles Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
50.5K
▼ 2.5% MoM
Monthly Revenue 2026/07
$400.9K
▼ 15.6% MoM
Top 10 Market Share 2026/07
61.4%
Dye Free Sprinkles Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dye free sprinkles listing on Amazon US in July 2026 is ASIN B07FW8RG3Q (Brand: 365 by Whole Foods Market), which sold 9,000 units at $2.99 apiece — equal to 17.8% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 31,000 units and $159,760 in July 2026 — 61.4% of unit volume and 39.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dye Free Sprinkles' on Amazon
July 2026
Is 61.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07FW8RG3Q
365 by Whole Foods Market Rainbow Sprinkles, Vegan, 2.75 Ounce
9K
▲ 350.0%vs. prior month
$26.8K
latest month
12-month trend
B0BQX55FSH
Amazon Grocery, Rainbow Sprinkles, 2.75 Oz
6K
▲ 100.0%vs. prior month
$10.4K
latest month
12-month trend
B0BTJ5MXDZ
Rainbow sprinkles by Medley Hills farm in Reusable Container 2.2 Lbs. - Great bulk rainbow sprinkles for cake decorating,cookie decorating - brownies and ice cream toppings
4K
▼ 20.0%vs. prior month
$60K
latest month
12-month trend
B08173WLMN
Watkins Rainbow Decorating Sprinkles, No Artificial Dyes, Kosher, 3.4 Ounce Jar, 1-Pack
3K
▼ 25.0%vs. prior month
$22K
latest month
12-month trend
B07D6SXF1C
365 by Whole Foods Market, Chocolate Sprinkles, 2.75 Ounce
2K
▼ 33.3%vs. prior month
$5.6K
latest month
12-month trend
B07D6VLB7H
365 by Whole Foods Market, White Nonpareils Sprinkles, 3.15 Ounce
2K
▲ 0.0%vs. prior month
$3.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Dye Free Sprinkles Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
365 by Whole Foods Market is the best-performing dye free sprinkles brand in July 2026, moving 14,000 units across 4 ASINs for 45.2% of Top 10 volume. Amazon Grocery follows with 6,000 units (19.4%), ahead of Medley Hills Farm on 4,000 units (12.9%).
With 7 brands splitting the Top 10 and 77.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $1.18 to $14.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
365 by Whole Foods Market
4 ASINs in Top 10
45.2%
Units
14K
Revenue
$38.8K
Avg. price
$2.74
B07FW8RG3Q
$2.99·★4.7·4.6K revs365 by Whole Foods Market Rainbow Sprinkles, Vegan, 2.75 Ounce
Units sold9KB07D6SXF1C
$2.49·★4.6·1.7K revs365 by Whole Foods Market, Chocolate Sprinkles, 2.75 Ounce
Units sold2KB07D6VLB7H
$2.49·★4.7·1K revs365 by Whole Foods Market, White Nonpareils Sprinkles, 3.15 Ounce
Units sold2KB07NRSVLGX
$2.99·★4.8·893 revs365 by Whole Foods Market, Pink Decorating Sugar, 3.3 Ounce
Units sold1K
Amazon Grocery
1 ASIN in Top 10
19.4%
Units
6K
Revenue
$10.4K
Avg. price
$1.18
B0BQX55FSH
$1.18·★4.6·553 revsAmazon Grocery, Rainbow Sprinkles, 2.75 Oz
Units sold6K
Medley Hills Farm
1 ASIN in Top 10
12.9%
Units
4K
Revenue
$60K
Avg. price
$14.99
B0BTJ5MXDZ
$14.99·★4.8·1.4K revsRainbow sprinkles by Medley Hills farm in Reusable Container 2.2 Lbs. - Great bulk rainbow sprinkles for cake decorating,cookie decorating - brownies and ice cream toppings
Units sold4K
Trending Dye Free Sprinkles Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0048IL1L2 booked 1K units at $2.79, with ▲ 0.0% MoM change. On the growth side, B07FW8RG3Q leads positive momentum with ▲ 350.0% MoM growth on 9K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0048IL1L2
Betty Crocker Decor Nonpariel, 2 oz
Price
$2.79
Rating
4.6
Reviews
455
Latest month sales
B07NRSVLGX
365 by Whole Foods Market, Pink Decorating Sugar, 3.3 Ounce
Price
$2.99
Rating
4.8
Reviews
893
Latest month sales
B07FW8RG3Q
365 by Whole Foods Market Rainbow Sprinkles, Vegan, 2.75 Ounce
Unlock to view ASIN details and product titles
Price
$2.99
Rating
4.7
Reviews
4.6K
Latest month sales
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