Snickers Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Snickers sales on Amazon US totaled 297,800 units in July 2026 (▼ 4.7% vs. the prior month), generating an estimated $3,728,522 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.4% of unit volume and 34.5% of revenue, while a typical listing is priced at $17.19. The keyword itself pulled 44,434 Amazon queries over the same period (▼ 12.3% MoM).

Zooming out to the 12-month window ending July 2026, the snickers Top 50 moved 3,311,800 units and $42,650,442 in cumulative sales — an average of 275,983 units and $3,554,204 per month. Monthly throughput topped out at 423,000 units in October 2025 and dipped to 182,200 in May 2026, leaving the latest reading 29.4% higher than August 2025.

3.3MTotal units sold · Last 12 months
$42.7MTotal revenue · Last 12 months
44.4K▼ 12.3% MoM
Monthly search volume
$17.19Avg. price · July 2026

Snickers Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales230.2K
Revenue$3.1M

2025/09

Sales280K
Revenue$3.7M

2025/10

Sales423K
Revenue$6.6M

2025/11

Sales282.1K
Revenue$3.2M

2025/12

Sales225.3K
Revenue$2.7M

2026/01

Sales253K
Revenue$3.1M

2026/02

Sales267.6K
Revenue$3.2M

2026/03

Sales257.9K
Revenue$3.2M

2026/04

Sales300.3K
Revenue$3.7M

2026/05

Sales182.2K
Revenue$2.3M

2026/06

Sales312.5K
Revenue$4.1M
297.8K

2026/07

Sales297.8K
Revenue$3.7M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

297.8K

▼ 4.7% MoM

Monthly Revenue 2026/07

$3.7M

▼ 8.3% MoM

Top 10 Market Share 2026/07

53.4%

See the Top 10 ASINs driving 53.4% of sales

Snickers Market Share & Sales Concentration on Amazon US — July 2026

The most-sold snickers listing on Amazon US in July 2026 is ASIN B00C0EJSZW (Brand: Little Debbie), which sold 30,000 units at $3.00 apiece — equal to 10.1% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.

The Top 10 ASINs account for 159,000 units and $1,285,400 in July 2026 — 53.4% of unit volume and 34.5% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Snickers' on Amazon

July 2026
ASINSIGHT Logo
53.4% Volume Share 159K units sold
34.5% Revenue Share $1.3M estimated
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Top 5 Volume Share breakdown

B00C0EJSZW 10.1%
B0CXQ6QP2B 6.7%
B0D9WNP75C 6.7%
B0CJ44HMBF 6.7%
B0CTS3X223 6.7%
Others 63.1%
#1
Little Debbie Nutty Bars, 12 Count

B00C0EJSZW

Little Debbie Nutty Bars, 12 Count

$3.00·★ 4.7·16.4K reviews
Monthly Sales

30K

▲ 0.0%

vs. prior month

Revenue

$87.6K

latest month

Monthly Trend

12-month trend

#2
CLIF Bar Protein Energy Bars, Crunchy Peanut Butter, 15ct

B0CXQ6QP2B

CLIF Bar Protein Energy Bars, Crunchy Peanut Butter, 15ct

$14.24·★ 4.7·2.7K reviews
Monthly Sales

20K

▲ 0.0%

vs. prior month

Revenue

$345K

latest month

Monthly Trend

12-month trend

#3
Famous Amos Classic Chocolate Chip Cookies, Bite-Size Crunchy Cookies, Sweet Treats for Sharing, 30 Pack Box, 1 oz Bag

B0D9WNP75C

Famous Amos Classic Chocolate Chip Cookies, Bite-Size Crunchy Cookies, Sweet Treats for Sharing, 30 Pack Box, 1 oz Bag

$11.98·★ 4.6·4.4K reviews
Monthly Sales

20K

▲ 0.0%

vs. prior month

Revenue

$225K

latest month

Monthly Trend

12-month trend

#4
Oreo Chocolate Sandwich Cookies, Party Size, 24.16 oz | Always made with Real Cocoa, Certified Kosher

B0CJ44HMBF

Oreo Chocolate Sandwich Cookies, Party Size, 24.16 oz | Always made with Real Cocoa, Certified Kosher

$5.08·★ 4.8·5.3K reviews
Monthly Sales

20K

▲ 0.0%

vs. prior month

Revenue

$118.8K

latest month

Monthly Trend

12-month trend

#5
Chex Mix Turtle Snack Mix, Family Size, 13.5 oz | Corn, Caramel & Cocoa Chex, Pretzels, Caramel Popcorn, Chocolatey Pieces, Peanuts, 50% Less Fat than Potato Chips

B0CTS3X223

Chex Mix Turtle Snack Mix, Family Size, 13.5 oz | Corn, Caramel & Cocoa Chex, Pretzels, Caramel Popcorn, Chocolatey Pieces, Peanuts, 50% Less Fat than Potato Chips

$3.96·★ 4.5·7.7K reviews
Monthly Sales

20K

▲ 100.0%

vs. prior month

Revenue

$79.2K

latest month

Monthly Trend

12-month trend

#6
SNICKERS Ice Cream, Chocolate Caramel Peanut Butter Ice Cream Bars Individually Wrapped Dessert, 6 Pack, 2 Oz Bars

B00W6ZICP2

SNICKERS Ice Cream, Chocolate Caramel Peanut Butter Ice Cream Bars Individually Wrapped Dessert, 6 Pack, 2 Oz Bars

$3.87·★ 4.7·8.1K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$42.7K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Snickers Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Little Debbie is the best-performing snickers brand in July 2026, moving 30,000 units across 1 ASIN for 18.9% of Top 10 volume. CLIF Bar follows with 30,000 units (18.9%), ahead of Oreo on 30,000 units (18.9%).

Volume is spread across 8 brands, with the top three holding 56.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.00 to $13.27, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

18.9%
18.9%
18.9%
43.4%
Little Debbie
CLIF Bar
Oreo
Other brands
1

Little Debbie

1 ASIN in Top 10

18.9%

Units

30K

Revenue

$87.6K

Avg. price

$3.00

  • Little Debbie Nutty Bars, 12 Count

    B00C0EJSZW

    $3.00·★4.7·16.4K revs

    Little Debbie Nutty Bars, 12 Count

    Units sold30K
2

CLIF Bar

2 ASINs in Top 10

18.9%

Units

30K

Revenue

$483.9K

Avg. price

$13.27

  • CLIF Bar Protein Energy Bars, Crunchy Peanut Butter, 15ct

    B0CXQ6QP2B

    $14.24·★4.7·2.7K revs

    CLIF Bar Protein Energy Bars, Crunchy Peanut Butter, 15ct

    Units sold20K
  • CLIF Bar Minis - Chocolate Chip - Made with Organic Oats - 4g Protein - - - Snack-Size Energy Bars - ., 0 Ounce, 20 Count

    B07PK9ZNXV

    $12.30·★4.7·3.6K revs

    CLIF Bar Minis - Chocolate Chip - Made with Organic Oats - 4g Protein - - - Snack-Size Energy Bars - ., 0 Ounce, 20 Count

    Units sold10K
3

Oreo

2 ASINs in Top 10

18.9%

Units

30K

Revenue

$178.2K

Avg. price

$5.53

  • Oreo Chocolate Sandwich Cookies, Party Size, 24.16 oz | Always made with Real Cocoa, Certified Kosher

    B0CJ44HMBF

    $5.08·★4.8·5.3K revs

    Oreo Chocolate Sandwich Cookies, Party Size, 24.16 oz | Always made with Real Cocoa, Certified Kosher

    Units sold20K
  • Oreo Double Stuf Chocolate Sandwich Cookies, Party Size, 24.95 oz | Always made with Real Cocoa, Certified Kosher, Bulk Cookies

    B0CJ3S3GDL

    $5.98·★4.7·3.2K revs

    Oreo Double Stuf Chocolate Sandwich Cookies, Party Size, 24.95 oz | Always made with Real Cocoa, Certified Kosher, Bulk Cookies

    Units sold10K

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