Hershey Chocolate Bars Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hershey Chocolate Bars sales on Amazon US totaled 168,600 units in July 2026 (▼ 10.9% vs. the prior month), generating an estimated $2,668,919 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.3% of unit volume and 51.5% of revenue, while a typical listing is priced at $15.97. The keyword itself pulled 55,916 Amazon queries over the same period (▲ 2.9% MoM).
Zooming out to the 12-month window ending July 2026, the hershey chocolate bars Top 50 moved 1,718,850 units and $28,249,340 in cumulative sales — an average of 143,238 units and $2,354,112 per month. Monthly throughput topped out at 242,600 units in October 2025 and dipped to 95,400 in May 2026, leaving the latest reading 36.0% higher than August 2025.
Hershey Chocolate Bars Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
168.6K
▼ 10.9% MoM
Monthly Revenue 2026/07
$2.7M
▼ 9.7% MoM
Top 10 Market Share 2026/07
46.3%
Hershey Chocolate Bars Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hershey chocolate bars listing on Amazon US in July 2026 is ASIN B0014E6IV6 (Brand: HERSHEY'S), which sold 10,000 units at $5.97 apiece — equal to 5.9% of every unit tracked in this report.
The Top 10 ASINs account for 78,000 units and $1,373,360 in July 2026 — 46.3% of unit volume and 51.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hershey Chocolate Bars' on Amazon
July 2026
Is 46.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0014E6IV6
HERSHEY'S Milk Chocolate Candy Bars, 1.55 oz (6 Count)
10K
▲ 0.0%vs. prior month
$61.2K
latest month
12-month trend
B0CJ3S3GDL
Oreo Double Stuf Chocolate Sandwich Cookies, Party Size, 24.95 oz | Always made with Real Cocoa, Certified Kosher, Bulk Cookies
10K
▼ 50.0%vs. prior month
$59.4K
latest month
12-month trend
B0FTZQCM84
HERSHEY'S NUGGETS Assorted Chocolate Candy Variety Pack, 26 oz | Milk Chocolate, Special Dark Chocolate and Almond Chocolate Nuggets, Kosher, Gluten Free and Individually Wrapped, 26 oz
10K
▲ 0.0%vs. prior month
$149.2K
latest month
12-month trend
B00B42NQC2
SNICKERS, TWIX, 3 MUSKETEERS, MILKY WAY Full Size Back to School Chocolate Bar Variety Pack, 18 ct Bulk Candy Box | Four types of full size milk chocolate bars individually wrapped, Halloween Candy, parties, movie nights, road trip, bulk
8K
▼ 11.1%vs. prior month
$175K
latest month
12-month trend
B005QC0HYG
REESE'S PIECES Peanut Butter in a Crunchy Shell, Candy Bulk Bag, 48 oz
7K
▲ 75.0%vs. prior month
$107.5K
latest month
12-month trend
B086LHQHLT
HERSHEY'S Milk Chocolate Candy Bars, 1.55 oz (36 Count) | 36 Pack
7K
▼ 22.2%vs. prior month
$205.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Hershey Chocolate Bars Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
HERSHEY'S is the best-performing hershey chocolate bars brand in July 2026, moving 41,000 units across 5 ASINs for 52.6% of Top 10 volume. Reese's follows with 13,000 units (16.7%), ahead of Oreo on 10,000 units (12.8%).
With 5 brands splitting the Top 10 and 82.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.98 to $19.93, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
HERSHEY'S
5 ASINs in Top 10
52.6%
Units
41K
Revenue
$623.9K
Avg. price
$16.83
B0014E6IV6
$5.97·★4.8·4.6K revsHERSHEY'S Milk Chocolate Candy Bars, 1.55 oz (6 Count)
Units sold10KB0FTZQCM84
$14.92·★4.7·24.9K revsHERSHEY'S NUGGETS Assorted Chocolate Candy Variety Pack, 26 oz | Milk Chocolate, Special Dark Chocolate and Almond Chocolate Nuggets, Kosher, Gluten Free and Individually Wrapped, 26 oz
Units sold10KB086LHQHLT
$33.50·★4.4·7.9K revsHERSHEY'S Milk Chocolate Candy Bars, 1.55 oz (36 Count) | 36 Pack
Units sold7KB0FTZPPK4V
$14.92·★4.6·2.5K revsHERSHEY Assorted Chocolate Candy Variety Pack, 25 oz | Hershey Milk Chocolate Bars, York, Reese's Peanut Butter Cups, Almond Joy and KIT KAT Assortment, Individually Wrapped, 25 oz
Units sold7KB0FTZPSXLS
$14.84·★4.7·25K revsHERSHEY'S Miniatures Assorted Chocolate Candy Variety Pack, 30 oz | Assorted Milk Chocolate, Special Dark Chocolate, Krackel and Mr. Goodbar Miniatures, Individually Wrapped for Sharing, 30 oz
Units sold7K
Reese's
2 ASINs in Top 10
16.7%
Units
13K
Revenue
$290.6K
Avg. price
$19.93
B005QC0HYG
$11.88·★4.7·9.4K revsREESE'S PIECES Peanut Butter in a Crunchy Shell, Candy Bulk Bag, 48 oz
Units sold7KB000IXUK8G
$27.99·★4.5·12.1K revsREESE'S Milk Chocolate Peanut Butter Cups, 1.5 oz, 36 ct | Reese's Peanut Butter Cups, Individually Wrapped Chocolate Candy for Lunch Boxes, Parties and Candy Bowls, 36 ct
Units sold6K
Oreo
1 ASIN in Top 10
12.8%
Units
10K
Revenue
$59.4K
Avg. price
$5.98
B0CJ3S3GDL
$5.98·★4.7·3.2K revsOreo Double Stuf Chocolate Sandwich Cookies, Party Size, 24.95 oz | Always made with Real Cocoa, Certified Kosher, Bulk Cookies
Units sold10K
Trending Hershey Chocolate Bars Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B005QC0HYG booked 7K units at $11.88, with ▲ 75.0% MoM change. On the growth side, B0GZYXSJ21 leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0BMQWNMNQ close behind at ▲ 80.0% MoM on 900 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B005QC0HYG
REESE'S PIECES Peanut Butter in a Crunchy Shell, Candy Bulk Bag, 48 oz
Price
$11.88
Rating
4.7
Reviews
9.4K
Latest month sales
B0GZYXSJ21
Bulk Chocolate Candy Variety Pack – Individually Wrapped Mini Chocolate Bars & Treats Assortment – Perfect for Office Break Rooms, Parties, Gift Baskets & Snack Bowls (2 LB)
Price
$14.95
Rating
3.1
Reviews
184
Latest month sales
B0BMQWNMNQ
Sugar Free Chocolate - SPECIAL DARK Zero Sugar Chocolate Candy Bite Size Bars - 2 LB Bag (32 oz) - Individually Wrapped Chocolate - With Queen Jax Fridge Magnet – Aspartame Free, 2.0 pounds
Unlock to view ASIN details and product titles
Price
$27.99
Rating
4.6
Reviews
799
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this hershey chocolate bars report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card