M&ms Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
M&ms sales on Amazon US totaled 131,700 units in July 2026 (▼ 10.3% vs. the prior month), generating an estimated $1,705,367 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.0% of unit volume and 42.4% of revenue, while a typical listing is priced at $16.80. The keyword itself pulled 71,246 Amazon queries over the same period (▲ 21.7% MoM).
Zooming out to the 12-month window ending July 2026, the m&ms Top 50 moved 1,357,700 units and $19,818,808 in cumulative sales — an average of 113,142 units and $1,651,567 per month. Monthly throughput topped out at 148,400 units in October 2025 and dipped to 70,000 in August 2025, leaving the latest reading 88.1% higher than August 2025.
M&ms Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
131.7K
▼ 10.3% MoM
Monthly Revenue 2026/07
$1.7M
▼ 18.3% MoM
Top 10 Market Share 2026/07
60.0%
M&ms Market Share & Sales Concentration on Amazon US — July 2026
The most-sold m&ms listing on Amazon US in July 2026 is ASIN B0GP2CPBQX (Brand: Chex Mix), which sold 20,000 units at $3.96 apiece — equal to 15.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 79,000 units and $722,890 in July 2026 — 60.0% of unit volume and 42.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'M&ms' on Amazon
July 2026
Is 60.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0GP2CPBQX
Chex Mix Sweet & Salty Snack Mix, Family Size, 13.5 oz | Featuring Corn Chex, Vanilla Breadsticks, Pretzels, Peanuts, Rye Chips, and M&M's Milk Chocolate Candy, Great for Roadtrips
20K
▲ 122.2%vs. prior month
$79.2K
latest month
12-month trend
B07W5B3Z7Q
M&M'S Peanut Milk Chocolate Candy Bulk Pack, Party Size, 38 oz Bag | Roasted Peanuts with Real Milk Chocolate and a Colorful Candy Shell, Resealable Bag for Parties, Baking, Gifting and Events
10K
▼ 50.0%vs. prior month
$129.1K
latest month
12-month trend
B07W5B43Z7
M&M's Peanut Butter Milk Chocolate Candy, Party Size Bulk Bag, 34 oz | Creamy Peanut Butter and Real Milk Chocolate with a Colorful Candy Shell, Resealable Bag for Parties, Baking and Gifting
10K
▲ 0.0%vs. prior month
$126.1K
latest month
12-month trend
B0BX63BQX1
M&M's MINIS Milk Chocolate Candy Assortment, Family Size, 16.9 oz Resealable Bulk Chocolate Candy Bag | Tiny colorful milk chocolate mini candies in a resealable bag, great for movie nights, baking and sharing, gift bag, gift box
9K
▼ 10.0%vs. prior month
$82.3K
latest month
12-month trend
B077F155R7
UNREAL Candy Coated Chocolate Crispy Quinoa Gems Bag, 5 Ounce
6K
▼ 14.3%vs. prior month
$54.8K
latest month
12-month trend
B09H3HJLG5
Keebler Chips Deluxe Cookies Rainbow with M&Ms 9.75 Oz
6K
▲ 20.0%vs. prior month
$17.9K
latest month
12-month trend
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Best M&ms Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
M&M's is the best-performing m&ms brand in July 2026, moving 43,000 units across 6 ASINs for 54.4% of Top 10 volume. Chex Mix follows with 20,000 units (25.3%), ahead of UNREAL on 10,000 units (12.7%).
With 4 brands splitting the Top 10 and 92.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.96 to $13.45, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
M&M's
6 ASINs in Top 10
54.4%
Units
43K
Revenue
$540.1K
Avg. price
$13.45
B07W5B3Z7Q
$13.39·★4.7·17.4K revsM&M'S Peanut Milk Chocolate Candy Bulk Pack, Party Size, 38 oz Bag | Roasted Peanuts with Real Milk Chocolate and a Colorful Candy Shell, Resealable Bag for Parties, Baking, Gifting and Events
Units sold10KB07W5B43Z7
$13.39·★4.7·11.4K revsM&M's Peanut Butter Milk Chocolate Candy, Party Size Bulk Bag, 34 oz | Creamy Peanut Butter and Real Milk Chocolate with a Colorful Candy Shell, Resealable Bag for Parties, Baking and Gifting
Units sold10KB0BX63BQX1
$9.48·★4.8·2.9K revsM&M's MINIS Milk Chocolate Candy Assortment, Family Size, 16.9 oz Resealable Bulk Chocolate Candy Bag | Tiny colorful milk chocolate mini candies in a resealable bag, great for movie nights, baking and sharing, gift bag, gift box
Units sold9KB07W5B43Z8
$12.94·★4.7·10.9K revsM&M'S Milk Chocolate Candy Bulk Pack, Party Size, 38 oz Bag | Real Milk Chocolate with a Colorful Candy Shell, Resealable Bag for Sharing, Parties or Events, Gifting and Baking
Units sold6KB0DDCL91D9
$26.54·★4.7·1.2K revsM&M's Milk Chocolate Candy, Resealable Jars, Party Size, 25.5 oz, 2 Pack | Colorful milk chocolate candies in resealable jars for easy pour for sharing, movie night snacks, candy buffets, party, gifts
Units sold4KB0FQ49GSD4
$4.97·★4.1·561 revsM&M'S Pop'd Caramel Chocolate Crunchy Freeze-Dried Candy Bag 5.5 Oz | Shareable chocolate candy, crunchy candy bag, caramel candy, sweet snack, bagged candy, snack candy, candies
Units sold4K
Chex Mix
1 ASIN in Top 10
25.3%
Units
20K
Revenue
$79.2K
Avg. price
$3.96
B0GP2CPBQX
$3.96·★4.2·823 revsChex Mix Sweet & Salty Snack Mix, Family Size, 13.5 oz | Featuring Corn Chex, Vanilla Breadsticks, Pretzels, Peanuts, Rye Chips, and M&M's Milk Chocolate Candy, Great for Roadtrips
Units sold20K
UNREAL
2 ASINs in Top 10
12.7%
Units
10K
Revenue
$85.7K
Avg. price
$7.84
B077F155R7
$7.79·★4.6·2.8K revsUNREAL Candy Coated Chocolate Crispy Quinoa Gems Bag, 5 Ounce
Units sold6KB078K6X494
$7.89·★4.6·1.2K revsMilk Chocolate Gems, 5 oz
Units sold4K
Trending M&ms Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B09H3HJLG5 booked 6K units at $2.98, with ▲ 20.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09H3HJLG5
Keebler Chips Deluxe Cookies Rainbow with M&Ms 9.75 Oz
Price
$2.98
Rating
4.5
Reviews
844
Latest month sales
B0DDCL91D9
M&M's Milk Chocolate Candy, Resealable Jars, Party Size, 25.5 oz, 2 Pack | Colorful milk chocolate candies in resealable jars for easy pour for sharing, movie night snacks, candy buffets, party, gifts
Price
$26.54
Rating
4.7
Reviews
1.2K
Latest month sales
B0FQ49GSD4
M&M'S Pop'd Caramel Chocolate Crunchy Freeze-Dried Candy Bag 5.5 Oz | Shareable chocolate candy, crunchy candy bag, caramel candy, sweet snack, bagged candy, snack candy, candies
Unlock to view ASIN details and product titles
Price
$4.97
Rating
4.1
Reviews
561
Latest month sales
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