Chocolate Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Chocolate sales on Amazon US totaled 611,000 units in July 2026 (▼ 8.5% vs. the prior month), generating an estimated $11,906,470 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.9% of unit volume and 74.7% of revenue, while a typical listing is priced at $12.50. The keyword itself pulled 491,154 Amazon queries over the same period (▲ 17.5% MoM).
Zooming out to the 12-month window ending July 2026, the chocolate Top 50 moved 6,226,450 units and $127,856,457 in cumulative sales — an average of 518,871 units and $10,654,705 per month. Monthly throughput topped out at 668,000 units in June 2026 and dipped to 369,300 in May 2026, leaving the latest reading 26.2% higher than August 2025.
Chocolate Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
611K
▼ 8.5% MoM
Monthly Revenue 2026/07
$11.9M
▼ 13.7% MoM
Top 10 Market Share 2026/07
58.9%
Chocolate Market Share & Sales Concentration on Amazon US — July 2026
The most-sold chocolate listing on Amazon US in July 2026 is ASIN B01DDIRDZA (Brand: Core Power), which sold 100,000 units at $50.98 apiece — equal to 16.4% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 360,000 units and $8,897,700 in July 2026 — 58.9% of unit volume and 74.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Chocolate' on Amazon
July 2026
Is 58.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01DDIRDZA
Core Power Elite High Protein Shake, Chocolate, 42g Bottle, 14oz, 12 Pack
100K
▲ 0.0%vs. prior month
$5M
latest month
12-month trend
B008JGIZGS
Premier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
60K
▼ 14.3%vs. prior month
$1.5M
latest month
12-month trend
B07MJL8NXR
Premier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11.5 oz
50K
▼ 50.0%vs. prior month
$1.5M
latest month
12-month trend
B0C449R6PX
Nutella Biscuits Cookies Filled with Nutella Hazelnut Spread, Sweet Snack Pack, 9.7 oz
50K
▲ 0.0%vs. prior month
$288.5K
latest month
12-month trend
B08L967D1M
Tru Fru Frozen Strawberries in Milk & White Chocolate, 8 Ounce Bag
30K
▲ 0.0%vs. prior month
$208.5K
latest month
12-month trend
B0D9WNP75C
Famous Amos Classic Chocolate Chip Cookies, Bite-Size Crunchy Cookies, Sweet Treats for Sharing, 30 Pack Box, 1 oz Bag
20K
▲ 0.0%vs. prior month
$225K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Chocolate Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Premier Protein is the best-performing chocolate brand in July 2026, moving 110,000 units across 2 ASINs for 30.6% of Top 10 volume. Core Power follows with 100,000 units (27.8%), ahead of Nutella on 50,000 units (13.9%).
With 9 brands splitting the Top 10 and 72.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.17 to $50.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Premier Protein
2 ASINs in Top 10
30.6%
Units
110K
Revenue
$2.9M
Avg. price
$25.34
B008JGIZGS
$23.97·★4.7·11.2K revsPremier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
Units sold60KB07MJL8NXR
$26.70·★4.6·60.2K revsPremier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11.5 oz
Units sold50K
Core Power
1 ASIN in Top 10
27.8%
Units
100K
Revenue
$5M
Avg. price
$50.98
B01DDIRDZA
$50.98·★4.6·24.9K revsCore Power Elite High Protein Shake, Chocolate, 42g Bottle, 14oz, 12 Pack
Units sold100K
Nutella
1 ASIN in Top 10
13.9%
Units
50K
Revenue
$288.5K
Avg. price
$5.17
B0C449R6PX
$5.17·★4.6·11.5K revsNutella Biscuits Cookies Filled with Nutella Hazelnut Spread, Sweet Snack Pack, 9.7 oz
Units sold50K
Trending Chocolate Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GP2CPBQX booked 20K units at $3.96, with ▲ 122.2% MoM change. On the growth side, B005QC0HYG leads positive momentum with ▲ 75.0% MoM growth on 7K units, with B0CHXKY1HD close behind at ▲ 75.0% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GP2CPBQX
Chex Mix Sweet & Salty Snack Mix, Family Size, 13.5 oz | Featuring Corn Chex, Vanilla Breadsticks, Pretzels, Peanuts, Rye Chips, and M&M's Milk Chocolate Candy, Great for Roadtrips
Price
$3.96
Rating
4.2
Reviews
789
Latest month sales
B005QC0HYG
REESE'S PIECES Peanut Butter in a Crunchy Shell, Candy Bulk Bag, 48 oz
Price
$11.88
Rating
4.7
Reviews
9.4K
Latest month sales
B0CHXKY1HD
SNICKERS, TWIX, MILKY WAY and 3 MUSKETEERS Soccer Watch Party Candy Individually Wrapped Chocolate Candy Bars Football Variety Pack, Sharing Size, 8.31 Oz Bulk Bag
Unlock to view ASIN details and product titles
Price
$5.97
Rating
4.6
Reviews
2.8K
Latest month sales
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