Skin Care Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Skin Care sales on Amazon US totaled 3,500,000 units in July 2026 (▼ 15.0% vs. the prior month), generating an estimated $55,156,500 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 28.6% of unit volume and 23.7% of revenue, while a typical listing is priced at $16.23. The keyword itself pulled 439,037 Amazon queries over the same period (▲ 14.8% MoM).
Zooming out to the 12-month window ending July 2026, the skin care Top 50 moved 37,410,200 units and $573,872,260 in cumulative sales — an average of 3,117,517 units and $47,822,688 per month. Monthly throughput topped out at 4,120,000 units in June 2026 and dipped to 2,080,000 in May 2026, leaving the latest reading 30.6% higher than August 2025.
Skin Care Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
3.5M
▼ 15.0% MoM
Monthly Revenue 2026/07
$55.2M
▼ 16.7% MoM
Top 10 Market Share 2026/07
28.6%
Skin Care Market Share & Sales Concentration on Amazon US — July 2026
The most-sold skin care listing on Amazon US in July 2026 is ASIN B00MEDOY2G (Brand: Dove), which sold 100,000 units at $10.97 apiece — equal to 2.9% of every unit tracked in this report.
The Top 10 ASINs account for 1,000,000 units and $13,081,000 in July 2026 — 28.6% of unit volume and 23.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Skin Care' on Amazon
July 2026
Is 28.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00MEDOY2G
Dove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B00U2VQZDS
Neutrogena Makeup Remover Micellar Wipes, 2 Pack of 25 Ct
100K
▲ 0.0%vs. prior month
$997K
latest month
12-month trend
B01MDTVZTZ
The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin
100K
▲ 0.0%vs. prior month
$600K
latest month
12-month trend
B01MYEZPC8
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
100K
▲ 0.0%vs. prior month
$990K
latest month
12-month trend
B01N9SPQHQ
La Roche-Posay Toleriane Double Repair Face Moisturizer, 3.38oz | Daily face Cream with Glycerin, niacinamide and ceramide for All Skin Types. Oil Free and Fragrance Free.
100K
▲ 0.0%vs. prior month
$2.5M
latest month
12-month trend
B071914GGL
The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
100K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Skin Care Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
The Ordinary is the best-performing skin care brand in July 2026, moving 300,000 units across 3 ASINs for 30.0% of Top 10 volume. Dove follows with 100,000 units (10.0%), ahead of Neutrogena on 100,000 units (10.0%).
Volume is spread across 8 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.80 to $10.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
The Ordinary
3 ASINs in Top 10
30.0%
Units
300K
Revenue
$2.9M
Avg. price
$9.80
B01MDTVZTZ
$6.00·★4.7·63.1K revsThe Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin
Units sold100KB01MYEZPC8
$9.90·★4.7·39.7K revsThe Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
Units sold100KB071914GGL
$13.50·★4.7·60.5K revsThe Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
Units sold100K
Dove
1 ASIN in Top 10
10.0%
Units
100K
Revenue
$1.1M
Avg. price
$10.97
B00MEDOY2G
$10.97·★4.8·86K revsDove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
Units sold100K
Neutrogena
1 ASIN in Top 10
10.0%
Units
100K
Revenue
$997K
Avg. price
$9.97
B00U2VQZDS
$9.97·★4.8·121.1K revsNeutrogena Makeup Remover Micellar Wipes, 2 Pack of 25 Ct
Units sold100K
Trending Skin Care Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B07C5SS6YD leads positive momentum with ▲ 100.0% MoM growth on 40K units, with B01N1LL62W close behind at ▲ 25.0% MoM on 50K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07C5SS6YD
Paula's Choice SKIN PERFECTING 2% BHA Liquid Exfoliant | Gentle Salicylic Acid Facial Exfoliator for Blackheads, Enlarged Pores, Wrinkles & Fine Lines
Price
$15.00
Rating
4.5
Reviews
116.2K
Latest month sales
B01N1LL62W
CeraVe Foaming Facial Cleanser, Face Wash for Oily Skin, 16fl oz | Skin Care with Hyaluronic Acid & Niacinamide, Makeup Remover, Daily Face Wash For Men & Women, Fragrance Free, Oil Control
Price
$15.97
Rating
4.8
Reviews
76.1K
Latest month sales
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