Korean Skin Care Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Korean Skin Care sales on Amazon US totaled 2,280,000 units in July 2026 (▼ 32.0% vs. the prior month), generating an estimated $46,328,900 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 40.8% of unit volume and 36.3% of revenue, while a typical listing is priced at $21.80. The keyword itself pulled 408,559 Amazon queries over the same period (▼ 1.9% MoM).
Zooming out to the 12-month window ending July 2026, the korean skin care Top 50 moved 23,889,400 units and $464,564,260 in cumulative sales — an average of 1,990,783 units and $38,713,688 per month. Monthly throughput topped out at 3,352,000 units in June 2026 and dipped to 1,303,000 in May 2026, leaving the latest reading 65.5% higher than August 2025.
Korean Skin Care Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
2.3M
▼ 32.0% MoM
Monthly Revenue 2026/07
$46.3M
▼ 30.7% MoM
Top 10 Market Share 2026/07
40.8%
Korean Skin Care Market Share & Sales Concentration on Amazon US — July 2026
The most-sold korean skin care listing on Amazon US in July 2026 is ASIN B01MDTVZTZ (Brand: The Ordinary), which sold 100,000 units at $6.00 apiece — equal to 4.4% of every unit tracked in this report.
The Top 10 ASINs account for 930,000 units and $16,795,700 in July 2026 — 40.8% of unit volume and 36.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Korean Skin Care' on Amazon
July 2026
Is 40.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01MDTVZTZ
The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin
100K
▲ 0.0%vs. prior month
$600K
latest month
12-month trend
B01N9SPQHQ
La Roche-Posay Toleriane Double Repair Face Moisturizer, 3.38oz | Daily face Cream with Glycerin, niacinamide and ceramide for All Skin Types. Oil Free and Fragrance Free.
100K
▲ 0.0%vs. prior month
$2.5M
latest month
12-month trend
B07PBXXNCY
CLEAN SKIN CLUB Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B09V7Z4TJG
medicube Toner Pads Zero Pore Pad 2.0 for Exfoliation and Pore Care | Dual-Textured Facial Pad with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid - For All, Korean Skin Care, 70 Pads, 1 Pack
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0B2RM68G2
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0DG4WXBCF
MEDITHERAPY Retinal Skin Booster Serum 5.07 fl oz | Retinaldehyde, Niacinamide, Cica | Korean Hydrating Face & Body Serum for Dull, Uneven Skin, All Skin Types, K-Beauty
100K
▲ 0.0%vs. prior month
$2M
latest month
12-month trend
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Best Korean Skin Care Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
medicube is the best-performing korean skin care brand in July 2026, moving 260,000 units across 3 ASINs for 28.0% of Top 10 volume. The Ordinary follows with 100,000 units (10.8%), ahead of La Roche-Posay on 100,000 units (10.8%).
Volume is spread across 8 brands, with the top three holding 49.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.00 to $24.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
medicube
3 ASINs in Top 10
28.0%
Units
260K
Revenue
$4.8M
Avg. price
$19.23
B09V7Z4TJG
$18.90·★4.6·30.1K revsmedicube Toner Pads Zero Pore Pad 2.0 for Exfoliation and Pore Care | Dual-Textured Facial Pad with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid - For All, Korean Skin Care, 70 Pads, 1 Pack
Units sold100KB0GHMZXX8Y
$19.90·★3.8·1.8K revsmedicube PDRN Pink Collagen Volume Multi Balm Stick - Face & Body Balm | Volufiline, PDRN, NAD, Collagen - Under-Eyes, Neck, Forehead, Smile Lines, Lips, Plumping & Radiance for Line Care, K-Beauty
Units sold90KB0DBF65JYY
$18.90·★4.6·20.4K revsmedicube PDRN Pink Peptide Serum with Salmon DNA | Pink Glow Serum - Peptides & Niacinamide for Hydration & Firm-Looking Skin, Uneven Tone Care, Korean Skincare, 1.01 fl. Oz
Units sold70K
The Ordinary
1 ASIN in Top 10
10.8%
Units
100K
Revenue
$600K
Avg. price
$6.00
B01MDTVZTZ
$6.00·★4.7·63.1K revsThe Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin
Units sold100K
La Roche-Posay
1 ASIN in Top 10
10.8%
Units
100K
Revenue
$2.5M
Avg. price
$24.99
B01N9SPQHQ
$24.99·★4.6·51K revsLa Roche-Posay Toleriane Double Repair Face Moisturizer, 3.38oz | Daily face Cream with Glycerin, niacinamide and ceramide for All Skin Types. Oil Free and Fragrance Free.
Units sold100K
Trending Korean Skin Care Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FKCJMB75 leads positive momentum with ▲ 900.0% MoM growth on 20K units, with B0GCC2JV65 close behind at ▲ 33.3% MoM on 40K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FKCJMB75
Quasi Bio-Collagen Face Mask Overnight – Hydrating Korean Sheet Mask – Niacinamide & Low Molecular Collagen – Firming & Smoothing Skincare for All Skin Types – 4 Masks
Price
$44.99
Rating
4.2
Reviews
1.1K
Latest month sales
B0GCC2JV65
medicube NAD EGF Firming Serum for Face & Neck | Anti-Aging Serum with EGF Peptide, NAD & Collagen - Wrinkle Appearance, Elasticity & Pore Care, Korean Skincare, 1.01 fl.oz
Price
$21.80
Rating
4.6
Reviews
1.4K
Latest month sales
B0FLCP2X8L
Dr.Melaxin Peel Shot Kojic Acid Turmeric Body Exfoliator Spray 6.76 fl.oz - AHA PHA Niacinamide Body Scrub for KP Bumps, Dark Spots, Uneven Skin Tone, Dead Skin, Korean Skin Care
Unlock to view ASIN details and product titles
Price
$27.90
Rating
4.3
Reviews
3.8K
Latest month sales
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