Serum Vitamina C Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Serum Vitamina C sales on Amazon US totaled 446,000 units in July 2026 (▼ 42.5% vs. the prior month), generating an estimated $10,064,260 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.3% of unit volume and 51.1% of revenue, while a typical listing is priced at $21.72. The keyword itself pulled 14,237 Amazon queries over the same period (▲ 2.3% MoM).
Zooming out to the 12-month window ending July 2026, the serum vitamina c Top 50 moved 5,972,300 units and $131,196,367 in cumulative sales — an average of 497,692 units and $10,933,031 per month. Monthly throughput topped out at 775,000 units in June 2026 and dipped to 336,600 in May 2026, leaving the latest reading 20.1% higher than August 2025.
Serum Vitamina C Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
446K
▼ 42.5% MoM
Monthly Revenue 2026/07
$10.1M
▼ 43.6% MoM
Top 10 Market Share 2026/07
49.3%
Serum Vitamina C Market Share & Sales Concentration on Amazon US — July 2026
The most-sold serum vitamina c listing on Amazon US in July 2026 is ASIN B0D8W1YVBX (Brand: EQQUALBERRY), which sold 40,000 units at $19.99 apiece — equal to 9.0% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 220,000 units and $5,142,200 in July 2026 — 49.3% of unit volume and 51.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Serum Vitamina C' on Amazon
July 2026
Is 49.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0D8W1YVBX
EQQUALBERRY Vitamin Illuminating Serum | Niacinamide 4% & TXA | Brightening Vitamin C Serum for Face Glow with Hyaluronic Acid | Dark Spot & Uneven Tone Care | Korean Skincare, 1.01 fl oz
40K
▼ 60.0%vs. prior month
$839.6K
latest month
12-month trend
B0CLLV2T1P
ANUA Niacinamide 10 + TXA 4 Serum, Korean Skincare, 1.01 fl.oz | Dark Spot Care, Hyaluronic Acid, Tranexamic Acid, Lightweight & Hydrating All-in-One Daily Facial Serum for Glass Skin
30K
▼ 57.1%vs. prior month
$628.2K
latest month
12-month trend
B0FX418XT8
Arencia Vitamin C Booster Shot Serum with Glutathione, Niacinamide and Vitamin E for Dark Spot Care, Fine Lines & Wrinkles, Glass Skin, Korean Skincare 30ml/1.01 fl.oz
30K
▼ 25.0%vs. prior month
$612.3K
latest month
12-month trend
B08L8B5JR2
Vibriance Super C Vitamin C Serum for Mature Skin, 1 fl oz | All-in-One Vitamin C, Hydrates, Firms, Lifts, Smooths, Targets Age Spots, Wrinkles
20K
▼ 33.3%vs. prior month
$921.8K
latest month
12-month trend
B0D2Z3GGCY
medicube Capsule Cream with Deep Vitamin C for Radiance | Liposome Vitamin C Golden Capsule for Radiance & Firm-Looking Skin - Hydrating Glow Gel Texture, Korean Skincare, 1.94 oz
20K
▼ 66.7%vs. prior month
$388.4K
latest month
12-month trend
B01M4MCUAF
TruSkin Brightening Vitamin C Serum for Face with Hyaluronic Acid, 1 fl oz | Anti aging face serum with Vitamin E to improve the look of dark spots, fine lines, skin tone & support radiant-looking skin
20K
▼ 33.3%vs. prior month
$386.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Serum Vitamina C Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
EQQUALBERRY is the best-performing serum vitamina c brand in July 2026, moving 40,000 units across 1 ASIN for 18.2% of Top 10 volume. ANUA follows with 30,000 units (13.6%), ahead of ARENCIA on 30,000 units (13.6%).
Volume is spread across 10 brands, with the top three holding 45.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $18.81 to $21.85, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
EQQUALBERRY
1 ASIN in Top 10
18.2%
Units
40K
Revenue
$839.6K
Avg. price
$19.99
B0D8W1YVBX
$19.99·★4.2·17.7K revsEQQUALBERRY Vitamin Illuminating Serum | Niacinamide 4% & TXA | Brightening Vitamin C Serum for Face Glow with Hyaluronic Acid | Dark Spot & Uneven Tone Care | Korean Skincare, 1.01 fl oz
Units sold40K
ANUA
1 ASIN in Top 10
13.6%
Units
30K
Revenue
$628.2K
Avg. price
$21.85
B0CLLV2T1P
$21.85·★4.5·16.8K revsANUA Niacinamide 10 + TXA 4 Serum, Korean Skincare, 1.01 fl.oz | Dark Spot Care, Hyaluronic Acid, Tranexamic Acid, Lightweight & Hydrating All-in-One Daily Facial Serum for Glass Skin
Units sold30K
ARENCIA
1 ASIN in Top 10
13.6%
Units
30K
Revenue
$612.3K
Avg. price
$18.81
B0FX418XT8
$18.81·★4.4·3.1K revsArencia Vitamin C Booster Shot Serum with Glutathione, Niacinamide and Vitamin E for Dark Spot Care, Fine Lines & Wrinkles, Glass Skin, Korean Skincare 30ml/1.01 fl.oz
Units sold30K
Trending Serum Vitamina C Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B076611KCY leads positive momentum with ▲ 80.0% MoM growth on 9K units, with B0F4L4XQBN close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B076611KCY
Vitamin C Serum For Face – Anti Aging Face Serum with Vitamin C, Hyaluronic Acid, Vitamin E. Brightening Formula. Improve Appearance of Dark Spots, Tone, Fine Lines & Wrinkles, Glowing Skin 2 Fl Oz
Price
$9.99
Rating
4.4
Reviews
133.1K
Latest month sales
B0F4L4XQBN
Vitamin C Serum for Face with Stem Cells & Hyaluronic Acid 1 Oz | Anti-Aging, Brightening, Hydrating Face Serum for All Skin Types, Cruelty Free, Made in USA, with Aloe Vera & Vitamin E
Price
$5.09
Rating
4.4
Reviews
1.4K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this serum vitamina c report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card