Retinol Serum For Face Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Retinol Serum For Face sales on Amazon US totaled 885,000 units in July 2026 (▼ 21.9% vs. the prior month), generating an estimated $17,486,260 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.9% of unit volume and 62.7% of revenue, while a typical listing is priced at $22.67. The keyword itself pulled 54,169 Amazon queries over the same period (▼ 11.0% MoM).
Zooming out to the 12-month window ending July 2026, the retinol serum for face Top 50 moved 8,980,000 units and $175,254,989 in cumulative sales — an average of 748,333 units and $14,604,582 per month. Monthly throughput topped out at 1,133,000 units in June 2026 and dipped to 442,000 in May 2026, leaving the latest reading 52.1% higher than August 2025.
Retinol Serum For Face Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
885K
▼ 21.9% MoM
Monthly Revenue 2026/07
$17.5M
▼ 25.7% MoM
Top 10 Market Share 2026/07
68.9%
Retinol Serum For Face Market Share & Sales Concentration on Amazon US — July 2026
The most-sold retinol serum for face listing on Amazon US in July 2026 is ASIN B01MYEZPC8 (Brand: The Ordinary), which sold 100,000 units at $9.90 apiece — equal to 11.3% of every unit tracked in this report.
The Top 10 ASINs account for 610,000 units and $10,956,100 in July 2026 — 68.9% of unit volume and 62.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Retinol Serum For Face' on Amazon
July 2026
Is 68.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01MYEZPC8
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
100K
▲ 0.0%vs. prior month
$990K
latest month
12-month trend
B0DG4WXBCF
MEDITHERAPY Retinal Skin Booster Serum 5.07 fl oz | Retinaldehyde, Niacinamide, Cica | Korean Hydrating Face & Body Serum for Dull, Uneven Skin, All Skin Types, K-Beauty
100K
▲ 0.0%vs. prior month
$2M
latest month
12-month trend
B0DK4Y2YP3
celimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0DG1DQ2S7
Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum, 1.01 fl oz | Facial Serum for Blemish-Prone & Oily-Prone Skin, Lightweight & Hydrating Blemish Care, Hyaluronic Acid, Korean Skincare
70K
▼ 30.0%vs. prior month
$1.5M
latest month
12-month trend
B00SNPCSUY
CeraVe Night Cream, Face Moisturizer, Skin Care for Dry Skin, 1.7oz | Skin Renewing Face Moisturizer with Hyaluronic Acid & Peptides, Night Cream For Men & Women, Anti-Aging Face Cream, Daily Use
60K
▼ 14.3%vs. prior month
$926.4K
latest month
12-month trend
B0BBSP2JNQ
SimplyVital Face Moisturizer Retinol Collagen Hyaluronic Acid Cream 1.7 oz | Anti-Aging, Moisturizer Face Cream for Women & Men, Visibly Firming, Hydrating Neck Care, Day & Night Skin Care, Silky Feel
50K
▼ 16.7%vs. prior month
$1.1M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Retinol Serum For Face Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
The Ordinary is the best-performing retinol serum for face brand in July 2026, moving 100,000 units across 1 ASIN for 16.4% of Top 10 volume. MEDITHERAPY follows with 100,000 units (16.4%), ahead of celimax on 100,000 units (16.4%).
Volume is spread across 8 brands, with the top three holding 49.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.90 to $17.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
The Ordinary
1 ASIN in Top 10
16.4%
Units
100K
Revenue
$990K
Avg. price
$9.90
B01MYEZPC8
$9.90·★4.7·39.8K revsThe Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
Units sold100K
MEDITHERAPY
1 ASIN in Top 10
16.4%
Units
100K
Revenue
$2M
Avg. price
$17.49
B0DG4WXBCF
$17.49·★4.3·10.2K revsMEDITHERAPY Retinal Skin Booster Serum 5.07 fl oz | Retinaldehyde, Niacinamide, Cica | Korean Hydrating Face & Body Serum for Dull, Uneven Skin, All Skin Types, K-Beauty
Units sold100K
celimax
1 ASIN in Top 10
16.4%
Units
100K
Revenue
$1.8M
Avg. price
$16.00
B0DK4Y2YP3
$16.00·★4.4·22.8K revscelimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
Units sold100K
Trending Retinol Serum For Face Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0009RFB76 booked 20K units at $21.97, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0009RFB76
RoC Retinol Correxion Under Eye Cream for Dark Circles & Puffiness, 0.50z | Anti-Aging Retinol Eye Treatment, Clinically Proven, Daily Wrinkle Cream for Women & Men, Absorbs Fast, packaging may vary
Price
$21.97
Rating
4.3
Reviews
34.2K
Latest month sales
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