Semi Permanent Hair Color Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Semi Permanent Hair Color sales on Amazon US totaled 161,700 units in July 2026 (▼ 0.2% vs. the prior month), generating an estimated $2,493,704 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.9% of unit volume and 52.6% of revenue, while a typical listing is priced at $13.89. The keyword itself pulled 41,100 Amazon queries over the same period (▲ 6.7% MoM).
Zooming out to the 12-month window ending July 2026, the semi permanent hair color Top 50 moved 1,545,100 units and $22,553,799 in cumulative sales — an average of 128,758 units and $1,879,483 per month. Monthly throughput topped out at 162,100 units in June 2026 and dipped to 84,300 in May 2026, leaving the latest reading 40.9% higher than August 2025.
Semi Permanent Hair Color Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
161.7K
▼ 0.2% MoM
Monthly Revenue 2026/07
$2.5M
▲ 6.8% MoM
Top 10 Market Share 2026/07
51.9%
Semi Permanent Hair Color Market Share & Sales Concentration on Amazon US — July 2026
The most-sold semi permanent hair color listing on Amazon US in July 2026 is ASIN B00IDCV49I (Brand: Just for Men), which sold 10,000 units at $9.83 apiece — equal to 6.2% of every unit tracked in this report.
The Top 10 ASINs account for 84,000 units and $1,310,630 in July 2026 — 51.9% of unit volume and 52.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Semi Permanent Hair Color' on Amazon
July 2026
Is 51.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00IDCV49I
JUST FOR MEN Mustache & Beard Dye, Keratin, Medium Brown M-35 (1 Pack) | Mustache & Beard color medium brown designed for facial hair to instantly eliminate gray. Enhanced with keratin & biotin.
10K
▲ 0.0%vs. prior month
$118.6K
latest month
12-month trend
B0F7Z53R7V
COLORCHARM Cream Hair Color Developers | For Activating Color, Highlighting | Gray Coverage, Blending, and Rich Multi-Dimensional End Results | Vegan | Various Sizes
10K
▲ 0.0%vs. prior month
$46.9K
latest month
12-month trend
B07FL94PMM
Clairol Root Touch Up Permanent Hair Dye, 5 Medium Brown, Pack of 1 | Clairol Root Touch Up Permanent Hair Dye, 5 Medium Brown, Pack of 1
9K
▼ 10.0%vs. prior month
$71.6K
latest month
12-month trend
B0BZ45SNLR
Bablabear Black Hair Dye Shampoo for Gray Hair,Hair Color Shampoo for Women and Men, Grey Coverage.
9K
▼ 10.0%vs. prior month
$196.7K
latest month
12-month trend
B084W2WS8V
L'Oreal Paris Magic Root Permanent Hair Color Kit, 100% Gray Hair Coverage In Just 10 Minutes, Precision Brush Applicator for Seamless Application, 4 Dark Brown (2 Count)
9K
▼ 10.0%vs. prior month
$114.9K
latest month
12-month trend
B0F335M3BR
Polar Hair Dye Shampoo | Jet Black Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
9K
▼ 10.0%vs. prior month
$314.6K
latest month
12-month trend
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Best Semi Permanent Hair Color Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
L'Oreal Paris is the best-performing semi permanent hair color brand in July 2026, moving 16,000 units across 2 ASINs for 19.0% of Top 10 volume. POLAR HAIR CARE follows with 15,000 units (17.9%), ahead of Just for Men on 10,000 units (11.9%).
Volume is spread across 8 brands, with the top three holding 48.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.83 to $34.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
L'Oreal Paris
2 ASINs in Top 10
19.0%
Units
16K
Revenue
$198.6K
Avg. price
$12.96
B084W2WS8V
$13.94·★4.5·6.6K revsL'Oreal Paris Magic Root Permanent Hair Color Kit, 100% Gray Hair Coverage In Just 10 Minutes, Precision Brush Applicator for Seamless Application, 4 Dark Brown (2 Count)
Units sold9KB01648QP3W
$11.97·★4.4·21.2K revsL'Oreal Paris Magic Root Cover Up Gray Hair Spray, 100% Gray Hair Coverage with Buildable, Lightweight, Transfer-Resistant, and Temporary Formula, Ammonia-Free, Dark Brown, 2 oz (1 Count)
Units sold7K
POLAR HAIR CARE
2 ASINs in Top 10
17.9%
Units
15K
Revenue
$524.3K
Avg. price
$34.95
B0F335M3BR
$34.95·★4.0·2.6K revsPolar Hair Dye Shampoo | Jet Black Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
Units sold9KB0F336CMMW
$34.95·★2.8·2K revsPolar Hair Dye Shampoo | Medium Brown Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
Units sold6K
Just for Men
1 ASIN in Top 10
11.9%
Units
10K
Revenue
$118.6K
Avg. price
$9.83
B00IDCV49I
$9.83·★4.6·9.7K revsJUST FOR MEN Mustache & Beard Dye, Keratin, Medium Brown M-35 (1 Pack) | Mustache & Beard color medium brown designed for facial hair to instantly eliminate gray. Enhanced with keratin & biotin.
Units sold10K
Trending Semi Permanent Hair Color Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F336CMMW booked 6K units at $34.95, with ▲ 200.0% MoM change. On the growth side, B07K45PS19 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B000WSF41A close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F336CMMW
Polar Hair Dye Shampoo | Medium Brown Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
Price
$34.95
Rating
2.8
Reviews
2K
Latest month sales
B07K45PS19
iroiro Premium Natural Semi-Permanent Hair Color 310 Neon Pink (4oz)
Price
$12.95
Rating
4.5
Reviews
1.8K
Latest month sales
B000WSF41A
Punky Colour Flamingo Pink Semi Permanent Hair Color – Vibrant Pink Hair Dye, Vegan & Cruelty-Free Conditioning Formula, Lasts Up to 35 Washes, 3.5 fl oz
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.5
Reviews
3.2K
Latest month sales
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