Red Hair Dye Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Red Hair Dye sales on Amazon US totaled 81,000 units in July 2026 (▼ 3.3% vs. the prior month), generating an estimated $1,140,176 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.3% of unit volume and 49.5% of revenue, while a typical listing is priced at $15.09. The keyword itself pulled 54,227 Amazon queries over the same period (▲ 13.8% MoM).
Zooming out to the 12-month window ending July 2026, the red hair dye Top 50 moved 819,350 units and $11,084,152 in cumulative sales — an average of 68,279 units and $923,679 per month. Monthly throughput topped out at 83,800 units in June 2026 and dipped to 39,900 in May 2026, leaving the latest reading 29.8% higher than August 2025.
Red Hair Dye Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
81K
▼ 3.3% MoM
Monthly Revenue 2026/07
$1.1M
▼ 0.4% MoM
Top 10 Market Share 2026/07
54.3%
Red Hair Dye Market Share & Sales Concentration on Amazon US — July 2026
The most-sold red hair dye listing on Amazon US in July 2026 is ASIN B00IDCV49I (Brand: Just for Men), which sold 10,000 units at $9.83 apiece — equal to 12.3% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 44,000 units and $564,670 in July 2026 — 54.3% of unit volume and 49.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Red Hair Dye' on Amazon
July 2026
Is 54.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00IDCV49I
JUST FOR MEN Mustache & Beard Dye, Keratin, Medium Brown M-35 (1 Pack) | Mustache & Beard color medium brown designed for facial hair to instantly eliminate gray. Enhanced with keratin & biotin.
10K
▲ 0.0%vs. prior month
$118.6K
latest month
12-month trend
B0DKJY2Z9Y
COLORCHARM Cream Hair Color Developers | For Activating Color, Highlighting | Gray Coverage, Blending, and Rich Multi-Dimensional End Results | Vegan | Various Sizes
9K
▼ 10.0%vs. prior month
$120.2K
latest month
12-month trend
B0011DRT9K
Color Oops Extra Conditioning Hair Color Remover, 1 Application | Processes in 20 Minutes, Safely Removes Permanent & Semi-Permanent Dye, Ammonia & Bleach Free
8K
▲ 14.3%vs. prior month
$86.3K
latest month
12-month trend
B0012JY4G4
Color Oops Extra Strength Hair Color Remover, 1 Application | Processes in 20 Minutes, Safely Removes Permanent & Semi-Permanent Dye, Ammonia & Bleach Free
3K
▲ 50.0%vs. prior month
$32.8K
latest month
12-month trend
B003YHHV80
L'Oréal Technique HiColor Red HiLights Permanent Hair Color
3K
▲ 0.0%vs. prior month
$42K
latest month
12-month trend
B0721YK5JY
Keracolor Color + Clenditioner, Semi-Permanent Hair Color, 23 Shades
3K
▲ 0.0%vs. prior month
$62.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Red Hair Dye Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Color Oops is the best-performing red hair dye brand in July 2026, moving 11,000 units across 2 ASINs for 25.0% of Top 10 volume. Just for Men follows with 10,000 units (22.7%), ahead of COLORCHARM on 9,000 units (20.5%).
With 7 brands splitting the Top 10 and 68.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.83 to $16.94, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Color Oops
2 ASINs in Top 10
25.0%
Units
11K
Revenue
$119.1K
Avg. price
$10.63
B0011DRT9K
$10.79·★3.8·8.4K revsColor Oops Extra Conditioning Hair Color Remover, 1 Application | Processes in 20 Minutes, Safely Removes Permanent & Semi-Permanent Dye, Ammonia & Bleach Free
Units sold8KB0012JY4G4
$10.47·★3.8·6.3K revsColor Oops Extra Strength Hair Color Remover, 1 Application | Processes in 20 Minutes, Safely Removes Permanent & Semi-Permanent Dye, Ammonia & Bleach Free
Units sold3K
Just for Men
1 ASIN in Top 10
22.7%
Units
10K
Revenue
$118.6K
Avg. price
$9.83
B00IDCV49I
$9.83·★4.6·9.7K revsJUST FOR MEN Mustache & Beard Dye, Keratin, Medium Brown M-35 (1 Pack) | Mustache & Beard color medium brown designed for facial hair to instantly eliminate gray. Enhanced with keratin & biotin.
Units sold10K
COLORCHARM
1 ASIN in Top 10
20.5%
Units
9K
Revenue
$120.2K
Avg. price
$16.94
B0DKJY2Z9Y
$16.94·★4.7·3.9K revsCOLORCHARM Cream Hair Color Developers | For Activating Color, Highlighting | Gray Coverage, Blending, and Rich Multi-Dimensional End Results | Vegan | Various Sizes
Units sold9K
Trending Red Hair Dye Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B000KOSFQM booked 2K units at $12.97, with ▲ 0.0% MoM change. On the growth side, B00C0YZBJE leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0012JY4G4 close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000KOSFQM
L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Lightest Auburn 7LA, 1 Hair Dye Kit
Price
$12.97
Rating
4.6
Reviews
1.4K
Latest month sales
B00C0YZBJE
Salerm Color Reverse
Price
$20.29
Rating
4.3
Reviews
4.9K
Latest month sales
B0012JY4G4
Color Oops Extra Strength Hair Color Remover, 1 Application | Processes in 20 Minutes, Safely Removes Permanent & Semi-Permanent Dye, Ammonia & Bleach Free
Unlock to view ASIN details and product titles
Price
$10.47
Rating
3.8
Reviews
6.3K
Latest month sales
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