Beard Dye Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Beard Dye sales on Amazon US totaled 121,600 units in July 2026 (▼ 1.8% vs. the prior month), generating an estimated $1,772,801 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.6% of unit volume and 41.4% of revenue, while a typical listing is priced at $17.44. The keyword itself pulled 49,088 Amazon queries over the same period (▲ 12.2% MoM).
Zooming out to the 12-month window ending July 2026, the beard dye Top 50 moved 1,341,050 units and $19,488,079 in cumulative sales — an average of 111,754 units and $1,624,007 per month. Monthly throughput topped out at 126,100 units in October 2025 and dipped to 68,550 in May 2026, leaving the latest reading 3.3% higher than August 2025.
Beard Dye Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
121.6K
▼ 1.8% MoM
Monthly Revenue 2026/07
$1.8M
▼ 4.5% MoM
Top 10 Market Share 2026/07
52.6%
Beard Dye Market Share & Sales Concentration on Amazon US — July 2026
The most-sold beard dye listing on Amazon US in July 2026 is ASIN B00IDCV49I (Brand: Just for Men), which sold 10,000 units at $9.83 apiece — equal to 8.2% of every unit tracked in this report.
The Top 10 ASINs account for 64,000 units and $734,770 in July 2026 — 52.6% of unit volume and 41.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Beard Dye' on Amazon
July 2026
Is 52.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00IDCV49I
JUST FOR MEN Mustache & Beard Dye, Keratin, Medium Brown M-35 (1 Pack) | Mustache & Beard color medium brown designed for facial hair to instantly eliminate gray. Enhanced with keratin & biotin.
10K
▲ 0.0%vs. prior month
$118.6K
latest month
12-month trend
B071RLRZ39
Just for Men Control GX Beard Wash, Gradually Reduces Grey, 4 Fl Oz (1 Pk) | Control GX Beard Wash gradually reduces grays in facial hair with each wash. Keratin strenthens and thickens hair.
10K
▲ 0.0%vs. prior month
$109.4K
latest month
12-month trend
B000GCY0HG
Just For Men Mustache & Beard multiple uses Beard Coloring for Gray Hair with Brush, Keratin Biotin Aloe and Coconut Oil for Healthy Facial Hair Medium-Dark Brown, M-40, Pack of 1 (Packaging May Vary)
8K
▲ 0.0%vs. prior month
$94.7K
latest month
12-month trend
B002ED3IP0
JUST FOR MEN Mustache & Beard Dye, Keratin, Black M-60 (1 Pack) | Mustache & Beard color black designed for facial hair to instantly eliminate gray. Enhanced with keratin & biotin.
6K
▼ 14.3%vs. prior month
$71.2K
latest month
12-month trend
B00IDCV0ZG
JUST FOR MEN Mustache & Beard Dye, Keratin, Light Brown M-25 (1 Pack) | Mustache & Beard color light brown designed for facial hair to instantly eliminate gray. Enhanced with keratin & biotin.
6K
▲ 0.0%vs. prior month
$71.8K
latest month
12-month trend
B010PPOTMY
Just for Men Mustache & Beard Dye, Keratin, Real Black M-55 (1 Pack) | Mustache & Beard color real black designed for facial hair to instantly eliminate gray. Enhanced with keratin & biotin.
6K
▲ 0.0%vs. prior month
$71.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Beard Dye Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00IPZTZBM booked 4K units at $9.97, with ▲ 0.0% MoM change. On the growth side, B000NSTYOC leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B00DYY348Y close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00IPZTZBM
JUST FOR MEN Touch of Gray Mustache & Beard, Dark Brown & Black (1 Pack) | Touch of Gray Mustache & Beard dark brown/black instantly blends away gray for subtle salt & pepper look. Easy application.
Price
$9.97
Rating
3.9
Reviews
5.1K
Latest month sales
B000NSTYOC
JUST FOR MEN Mustache & Beard Dye, Keratin, Dark Brown M-45 (3 Pack) | Mustache & Beard color dark brown designed for facial hair to instantly eliminate gray. Enhanced with keratin & biotin.
Price
$18.58
Rating
4.6
Reviews
4.7K
Latest month sales
B00DYY348Y
JUST FOR MEN Mustache & Beard Dye, Keratin, Dark Brown M-45, (1 Pack) | Mustache & Beard color dark brown designed for facial hair to instantly eliminate gray. Enhanced with keratin & biotin.
Unlock to view ASIN details and product titles
Price
$11.97
Rating
4.6
Reviews
4.3K
Latest month sales
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