Scalp Scrub Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Scalp Scrub sales on Amazon US totaled 58,650 units in July 2026 (▼ 20.1% vs. the prior month), generating an estimated $840,738 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.5% of unit volume and 42.0% of revenue, while a typical listing is priced at $20.68. The keyword itself pulled 33,025 Amazon queries over the same period (▲ 12.2% MoM).
Zooming out to the 12-month window ending July 2026, the scalp scrub Top 50 moved 751,100 units and $12,112,823 in cumulative sales — an average of 62,592 units and $1,009,402 per month. Monthly throughput topped out at 89,500 units in November 2025 and dipped to 33,150 in May 2026, leaving the latest reading 4.4% higher than August 2025.
Scalp Scrub Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
58.6K
▼ 20.1% MoM
Monthly Revenue 2026/07
$840.7K
▼ 37.7% MoM
Top 10 Market Share 2026/07
66.5%
Scalp Scrub Market Share & Sales Concentration on Amazon US — July 2026
The most-sold scalp scrub listing on Amazon US in July 2026 is ASIN B076Q6442Z (Brand: HEETA), which sold 10,000 units at $5.99 apiece — equal to 17.1% of every unit tracked in this report.
The Top 10 ASINs account for 39,000 units and $352,800 in July 2026 — 66.5% of unit volume and 42.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Scalp Scrub' on Amazon
July 2026
Is 66.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B076Q6442Z
HEETA Scalp Massager Hair Growth Scrubber for Dandruff Removal Hair Care | Silicone Head Massager Relaxing, Shampoo Brush Cleansing Exfoliating for All Hair Type, Easy-Grip, Bath Shower Accessories
10K
▲ 0.0%vs. prior month
$65.4K
latest month
12-month trend
B0CGY8BVXT
Kitsch Scalp Massager for Hair Care - Shampoo Brush Scalps - Terracotta | Scalp Scrubber & Shower Brush For Hair- Refreshing Dandruff Brush, Scalp Massage Tool and Hair Scrubber for Relaxing Bath
10K
▲ 0.0%vs. prior month
$54.4K
latest month
12-month trend
B0D9VRS2ZD
VOERUY Scalp Scrub, Rosemary Scalp Exfoliator Scrub Shampoo, 2-in-1 Scalp Treatment with Mint Oil, Hair Treatment to Clarify and Remove Build Up with Silicone Scalp Massager, 10.6oz/300g
5K
▲ 25.0%vs. prior month
$60.6K
latest month
12-month trend
B09RQCDRF4
Pacifica Scalp Detox Tonic – Scalp Exfoliator with Glycolic & Salicylic Acid for Clarifying Build Up & Purifying – Infused with Rosemary to Support an Itchy, Dry Head – Vegan & Cruelty-Free – 5 oz
3K
▼ 25.0%vs. prior month
$26.6K
latest month
12-month trend
B07TSQC9HJ
NatureLab.TOKYO Perfect Clean Scalp Scrub & Clarifying Shampoo - 8.1 oz | Original, exfoliating sugar crystals, probiotic sake water, hyaluronic acid, 2-in-1 deep scalp cleanser for shine
2K
▼ 50.0%vs. prior month
$40K
latest month
12-month trend
B09K8GQW8V
The INKEY List Salicylic Acid Exfoliating Scalp Treatment 5 Fl Oz, Hydrating Scalp Oil, Moisturizing Scalp Scrub, Suitable For All Hair Types
2K
▲ 0.0%vs. prior month
$34K
latest month
12-month trend
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Best Scalp Scrub Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
HEETA is the best-performing scalp scrub brand in July 2026, moving 10,000 units across 1 ASIN for 25.6% of Top 10 volume. Kitsch follows with 10,000 units (25.6%), ahead of VOERUY on 5,000 units (12.8%).
With 9 brands splitting the Top 10 and 64.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.99 to $12.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
HEETA
1 ASIN in Top 10
25.6%
Units
10K
Revenue
$65.4K
Avg. price
$5.99
B076Q6442Z
$5.99·★4.6·154.5K revsHEETA Scalp Massager Hair Growth Scrubber for Dandruff Removal Hair Care | Silicone Head Massager Relaxing, Shampoo Brush Cleansing Exfoliating for All Hair Type, Easy-Grip, Bath Shower Accessories
Units sold10K
Kitsch
1 ASIN in Top 10
25.6%
Units
10K
Revenue
$54.4K
Avg. price
$5.99
B0CGY8BVXT
$5.99·★4.0·3K revsKitsch Scalp Massager for Hair Care - Shampoo Brush Scalps - Terracotta | Scalp Scrubber & Shower Brush For Hair- Refreshing Dandruff Brush, Scalp Massage Tool and Hair Scrubber for Relaxing Bath
Units sold10K
VOERUY
1 ASIN in Top 10
12.8%
Units
5K
Revenue
$60.6K
Avg. price
$12.99
B0D9VRS2ZD
$12.99·★4.5·1.3K revsVOERUY Scalp Scrub, Rosemary Scalp Exfoliator Scrub Shampoo, 2-in-1 Scalp Treatment with Mint Oil, Hair Treatment to Clarify and Remove Build Up with Silicone Scalp Massager, 10.6oz/300g
Units sold5K
Trending Scalp Scrub Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FVYGNVFH booked 1K units at $9.97, with ▼ 50.0% MoM change. On the growth side, B07H52SVM7 leads positive momentum with ▲ 200.0% MoM growth on 600 units, with B0GJ4V223K close behind at ▲ 100.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FVYGNVFH
Neutrogena Hair Restore Triple Action Scalp Detox Cleanser, 8 fl. oz | Triple Acid Scalp Detox & Clarifying Treatment, Removes Dead Skin Cells, Clears Scalp Buildup, Sulfate-Free
Price
$9.97
Rating
4.2
Reviews
239
Latest month sales
B07H52SVM7
OUAI Scalp & Body Scrub - Melrose Place (8.8 Oz) | Exfoliating Body Scrub with Sugar & Coconut Oil Blend, Smooth, Moisturized Skin, Gentle Scalp Exfoliator, Removes Build Up
Price
$42.00
Rating
4.6
Reviews
1.9K
Latest month sales
B0GJ4V223K
Official BYKYND LABS Avocado Oil Scalp Scrub, Rich in Grapefruit Extract, Grapeseed Extract, and Pumice, Natural Scrub & Dry Scalp, Gluten Free, Vegan
Unlock to view ASIN details and product titles
Price
$27.99
Rating
2.6
Reviews
94
Latest month sales
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