Scalp Scrub Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Scalp Scrub sales on Amazon US totaled 49,350 units in July 2026 (▼ 23.4% vs. the prior month), generating an estimated $786,561 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.8% of unit volume and 37.8% of revenue, while a typical listing is priced at $20.31. The keyword itself pulled 33,464 Amazon queries over the same period (▲ 17.4% MoM).
Zooming out to the 12-month window ending July 2026, the scalp scrub Top 50 moved 641,400 units and $11,398,627 in cumulative sales — an average of 53,450 units and $949,886 per month. Monthly throughput topped out at 79,900 units in November 2025 and dipped to 27,450 in May 2026, leaving the latest reading 5.9% higher than August 2025.
Scalp Scrub Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
49.4K
▼ 23.4% MoM
Monthly Revenue 2026/07
$786.6K
▼ 39.5% MoM
Top 10 Market Share 2026/07
60.8%
Scalp Scrub Market Share & Sales Concentration on Amazon US — July 2026
The most-sold scalp scrub listing on Amazon US in July 2026 is ASIN B0CGY8BVXT (Brand: Kitsch), which sold 10,000 units at $5.99 apiece — equal to 20.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 30,000 units and $297,390 in July 2026 — 60.8% of unit volume and 37.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Scalp Scrub' on Amazon
July 2026
Is 60.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0CGY8BVXT
Kitsch Scalp Massager for Hair Care - Shampoo Brush Scalps - Terracotta | Scalp Scrubber & Shower Brush For Hair- Refreshing Dandruff Brush, Scalp Massage Tool and Hair Scrubber for Relaxing Bath
10K
▲ 0.0%vs. prior month
$54.4K
latest month
12-month trend
B0D9VRS2ZD
VOERUY Scalp Scrub, Rosemary Scalp Exfoliator Scrub Shampoo, 2-in-1 Scalp Treatment with Mint Oil, Hair Treatment to Clarify and Remove Build Up with Silicone Scalp Massager, 10.6oz/300g
5K
▲ 25.0%vs. prior month
$60.6K
latest month
12-month trend
B09RQCDRF4
Pacifica Scalp Detox Tonic – Scalp Exfoliator with Glycolic & Salicylic Acid for Clarifying Build Up & Purifying – Infused with Rosemary to Support an Itchy, Dry Head – Vegan & Cruelty-Free – 5 oz
3K
▼ 25.0%vs. prior month
$26.6K
latest month
12-month trend
B07TSQC9HJ
NatureLab.TOKYO Perfect Clean Scalp Scrub & Clarifying Shampoo - 8.1 oz | Original, exfoliating sugar crystals, probiotic sake water, hyaluronic acid, 2-in-1 deep scalp cleanser for shine
2K
▼ 50.0%vs. prior month
$40K
latest month
12-month trend
B09K8GQW8V
The INKEY List Salicylic Acid Exfoliating Scalp Treatment 5 Fl Oz, Hydrating Scalp Oil, Moisturizing Scalp Scrub, Suitable For All Hair Types | Pre-Shampoo Salicylic Acid Scalp Serum Gently Exfoliates Flakes and Buildup, Balances Excess Oil and Reduces Itchiness
2K
▲ 0.0%vs. prior month
$34K
latest month
12-month trend
B0D6XN3DKW
OGX Extra Strength Refreshing Scalp + Rosemary Oil Mint Dry Scalp Treatment, Peppermint & Witch Hazel Scalp Detox, Clarifying Leave-In to Help Remove Buildup and Refresh, Shiny Hair Finish, 4 fl oz
2K
▼ 33.3%vs. prior month
$20.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Scalp Scrub Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Kitsch is the best-performing scalp scrub brand in July 2026, moving 10,000 units across 1 ASIN for 33.3% of Top 10 volume. VOERUY follows with 5,000 units (16.7%), ahead of Pacifica on 5,000 units (16.7%).
With 9 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.99 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Kitsch
1 ASIN in Top 10
33.3%
Units
10K
Revenue
$54.4K
Avg. price
$5.99
B0CGY8BVXT
$5.99·★4.1·3K revsKitsch Scalp Massager for Hair Care - Shampoo Brush Scalps - Terracotta | Scalp Scrubber & Shower Brush For Hair- Refreshing Dandruff Brush, Scalp Massage Tool and Hair Scrubber for Relaxing Bath
Units sold10K
VOERUY
1 ASIN in Top 10
16.7%
Units
5K
Revenue
$60.6K
Avg. price
$9.99
B0D9VRS2ZD
$9.99·★4.4·1.3K revsVOERUY Scalp Scrub, Rosemary Scalp Exfoliator Scrub Shampoo, 2-in-1 Scalp Treatment with Mint Oil, Hair Treatment to Clarify and Remove Build Up with Silicone Scalp Massager, 10.6oz/300g
Units sold5K
Pacifica
2 ASINs in Top 10
16.7%
Units
5K
Revenue
$44.4K
Avg. price
$8.97
B09RQCDRF4
$8.97·★4.4·1.5K revsPacifica Scalp Detox Tonic – Scalp Exfoliator with Glycolic & Salicylic Acid for Clarifying Build Up & Purifying – Infused with Rosemary to Support an Itchy, Dry Head – Vegan & Cruelty-Free – 5 oz
Units sold3KB084F2VFXQ
$8.97·★4.4·2.7K revsPacifica Scalp Love Rosemary Mint Serum - Dry, Flaky, and Itchy Scalp Serum, Hydrating, Moisturizing, and Calming Treatment Formulated with Witch Hazel, Vegan and Cruelty-Free - 2 Fl Oz
Units sold2K
Trending Scalp Scrub Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00DUFS6BC booked 1K units at $9.99, with ▲ 0.0% MoM change. On the growth side, B07H52SVM7 leads positive momentum with ▲ 200.0% MoM growth on 600 units, with B0GJ4V223K close behind at ▲ 100.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00DUFS6BC
Bee Bald SCRUB Scalp Exfoliator for Men, Head Pre Shave Exfoliant, 3 fl oz | Deep Cleans & Lifts Pore Clogging Dirt & Oil. Removes Dry, Flaky Skin From Head or Face. Preps You For a Super Close Shave.
Price
$9.99
Rating
4.4
Reviews
4.1K
Latest month sales
B07H52SVM7
OUAI Scalp & Body Scrub - Melrose Place (8.8 Oz) | Exfoliating Body Scrub with Sugar & Coconut Oil Blend, Smooth, Moisturized Skin, Gentle Scalp Exfoliator, Removes Build Up
Price
$42.00
Rating
4.6
Reviews
1.9K
Latest month sales
B0GJ4V223K
Official BYKYND LABS Avocado Oil Scalp Scrub, Rich in Grapefruit Extract, Grapeseed Extract, and Pumice, Natural Scrub & Dry Scalp, Gluten Free, Vegan
Unlock to view ASIN details and product titles
Price
$27.99
Rating
2.6
Reviews
90
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this scalp scrub report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card