Kevin Murphy Hair Products Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kevin Murphy Hair Products sales on Amazon US totaled 140,400 units in July 2026 (▼ 16.1% vs. the prior month), generating an estimated $9,911,588 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 81.2% of unit volume and 90.4% of revenue, while a typical listing is priced at $37.28. The keyword itself pulled 31,871 Amazon queries over the same period (▼ 8.2% MoM).
Zooming out to the 12-month window ending July 2026, the kevin murphy hair products Top 50 moved 1,707,400 units and $120,125,102 in cumulative sales — an average of 142,283 units and $10,010,425 per month. Monthly throughput topped out at 167,300 units in June 2026 and dipped to 92,200 in May 2026, leaving the latest reading 5.2% higher than August 2025.
Kevin Murphy Hair Products Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
140.4K
▼ 16.1% MoM
Monthly Revenue 2026/07
$9.9M
▼ 11.2% MoM
Top 10 Market Share 2026/07
81.2%
Kevin Murphy Hair Products Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kevin murphy hair products listing on Amazon US in July 2026 is ASIN B07QZ5CTTF (Brand: Nutrafol), which sold 90,000 units at $88.00 apiece — equal to 64.1% of every unit tracked in this report and 11.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 114,000 units and $8,964,760 in July 2026 — 81.2% of unit volume and 90.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kevin Murphy Hair Products' on Amazon
July 2026
Is 81.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07QZ5CTTF
Nutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
90K
▼ 10.0%vs. prior month
$7.9M
latest month
12-month trend
B084ZWKJ8S
OUAI Fine Shampoo and Conditioner Set (10 Fl Oz) | Sulfate Free Shampoo and Conditioner for Women & Men - Made with Keratin & Shea Butter - Free of Parabens & Phthalates
8K
▼ 20.0%vs. prior month
$512K
latest month
12-month trend
B011SFW486
KEVIN.MURPHY FREE.HOLD - Hair Styling Paste - For All Types - Medium Hold - Breakage Prevention - Styling Product - Paraben Free Hair Care - 100 g / 3.5 oz | Medium Hold Styling Product for All Hair Types with Breakage Prevention and Paraben-Free Hair Care Formula
5K
▼ 28.6%vs. prior month
$174.5K
latest month
12-month trend
B003BX65A2
KEVIN.MURPHY HYDRATE-ME.WASH Hydrating Hair Shampoo, 8.4 fl oz | For Natural and Coloured Hair, Ideal for Dull, Parched and Dry Hair, Deeply Nourishing and Hydrating Formula
3K
▼ 40.0%vs. prior month
$111K
latest month
12-month trend
B003BWVELI
KEVIN.MURPHY HYDRATE-ME.RINSE Moisturising Conditioner, 8.4 fl oz | Moisturising Conditioner for Normal and Dry Hair, Antioxidant Blend and Kakadu Plum, Colour-Safe Hair Repair
2K
▼ 50.0%vs. prior month
$73.9K
latest month
12-month trend
B079LC5BC3
KEVIN.MURPHY FREE.HOLD Hair Styling Paste, Medium Hold, 1.1 oz | Medium Hold Styling Product for All Hair Types with Breakage Prevention and Paraben-Free Hair Care Formula
2K
▲ 100.0%vs. prior month
$28K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Kevin Murphy Hair Products Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nutrafol is the best-performing kevin murphy hair products brand in July 2026, moving 90,000 units across 1 ASIN for 78.9% of Top 10 volume. KEVIN.MURPHY follows with 16,000 units (14.0%), ahead of OUAI on 8,000 units (7.0%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $33.20 to $88.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nutrafol
1 ASIN in Top 10
78.9%
Units
90K
Revenue
$7.9M
Avg. price
$88.00
B07QZ5CTTF
$88.00·★4.1·15.6K revsNutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
Units sold90K
KEVIN.MURPHY
8 ASINs in Top 10
14.0%
Units
16K
Revenue
$532.8K
Avg. price
$33.20
B011SFW486
$35.00·★4.5·2.8K revsKEVIN.MURPHY FREE.HOLD - Hair Styling Paste - For All Types - Medium Hold - Breakage Prevention - Styling Product - Paraben Free Hair Care - 100 g / 3.5 oz | Medium Hold Styling Product for All Hair Types with Breakage Prevention and Paraben-Free Hair Care Formula
Units sold5KB003BX65A2
$37.00·★4.6·1.3K revsKEVIN.MURPHY HYDRATE-ME.WASH Hydrating Hair Shampoo, 8.4 fl oz | For Natural and Coloured Hair, Ideal for Dull, Parched and Dry Hair, Deeply Nourishing and Hydrating Formula
Units sold3KB003BWVELI
$35.07·★4.5·1.4K revsKEVIN.MURPHY HYDRATE-ME.RINSE Moisturising Conditioner, 8.4 fl oz | Moisturising Conditioner for Normal and Dry Hair, Antioxidant Blend and Kakadu Plum, Colour-Safe Hair Repair
Units sold2KB079LC5BC3
$14.00·★4.5·2.8K revsKEVIN.MURPHY FREE.HOLD Hair Styling Paste, Medium Hold, 1.1 oz | Medium Hold Styling Product for All Hair Types with Breakage Prevention and Paraben-Free Hair Care Formula
Units sold2KB00HZSJZ9M
$35.00·★4.3·2.3K revsKEVIN.MURPHY ROUGH.RIDER Mouldable Styling Clay, All Hair Types | For Hair Strengthening, Suitable for All Hair Types, Sulphate-Free Hair Care, Mouldable Styling Clay Formula
Units sold1KB000P0IDYU
$35.51·★4.2·1.1K revsKEVIN.MURPHY ANGEL.WASH Restorative Colour-Safe Shampoo, 8.4 fl oz
Units sold1KB001DCL4XQ
$35.00·★4.4·987 revsKEVIN.MURPHY EASY.RIDER Anti-Frizz Hair Crème, 100 g / 3.5 oz | Curl Activating and Frizz Control Crème for All Hair Types, Anti Frizz for Hair Styling with Flexible Hold
Units sold1KB004K033ZK
$39.00·★4.4·2K revsKEVIN.MURPHY BODY.BUILDER Volumising Mousse, 350 mL / 11.8 fl oz | Weightless and Sulphate-Free Volumising Mousse for All Hair Types with Tangerine Peel Oil, Hair Care Treatment
Units sold1K
OUAI
1 ASIN in Top 10
7.0%
Units
8K
Revenue
$512K
Avg. price
$64.00
B084ZWKJ8S
$64.00·★4.3·3.8K revsOUAI Fine Shampoo and Conditioner Set (10 Fl Oz) | Sulfate Free Shampoo and Conditioner for Women & Men - Made with Keratin & Shea Butter - Free of Parabens & Phthalates
Units sold8K
Trending Kevin Murphy Hair Products Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B079LC5BC3 booked 2K units at $14.00, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B079LC5BC3
KEVIN.MURPHY FREE.HOLD Hair Styling Paste, Medium Hold, 1.1 oz | Medium Hold Styling Product for All Hair Types with Breakage Prevention and Paraben-Free Hair Care Formula
Price
$14.00
Rating
4.5
Reviews
2.8K
Latest month sales
B000P0IDYU
KEVIN.MURPHY ANGEL.WASH Restorative Colour-Safe Shampoo, 8.4 fl oz
Price
$35.51
Rating
4.2
Reviews
1.1K
Latest month sales
B001DCL4XQ
KEVIN.MURPHY EASY.RIDER Anti-Frizz Hair Crème, 100 g / 3.5 oz | Curl Activating and Frizz Control Crème for All Hair Types, Anti Frizz for Hair Styling with Flexible Hold
Unlock to view ASIN details and product titles
Price
$35.00
Rating
4.4
Reviews
987
Latest month sales
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