Redken All Soft Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Redken All Soft sales on Amazon US totaled 449,000 units in July 2026 (▼ 36.3% vs. the prior month), generating an estimated $12,859,570 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 37.9% of unit volume and 36.4% of revenue, while a typical listing is priced at $30.06. The keyword itself pulled 39,832 Amazon queries over the same period (▼ 33.6% MoM).
Zooming out to the 12-month window ending July 2026, the redken all soft Top 50 moved 5,358,800 units and $154,739,074 in cumulative sales — an average of 446,567 units and $12,894,923 per month. Monthly throughput topped out at 705,000 units in June 2026 and dipped to 271,000 in May 2026, leaving the latest reading 10.4% higher than August 2025.
Redken All Soft Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
449K
▼ 36.3% MoM
Monthly Revenue 2026/07
$12.9M
▼ 40.2% MoM
Top 10 Market Share 2026/07
37.9%
Redken All Soft Market Share & Sales Concentration on Amazon US — July 2026
The most-sold redken all soft listing on Amazon US in July 2026 is ASIN B09HR5KSR8 (Brand: K18), which sold 50,000 units at $29.00 apiece — equal to 11.1% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 170,000 units and $4,676,800 in July 2026 — 37.9% of unit volume and 36.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Redken All Soft' on Amazon
July 2026
Is 37.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09HR5KSR8
K18 Leave-In Molecular Repair Hair Mask
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B08T2WP81T
Pantene Miracle Rescue 10-in-1 Multitasking Spray, Heat Protection, 5.7 oz | Detangles, Repairs Damaged, Dry Hair, Improves Shine, Leave-In Conditioning Treatment with Keratin and Pro-Vitamin B5
30K
▲ 50.0%vs. prior month
$384.9K
latest month
12-month trend
B0891843GC
Pureology Hydrate Shampoo – Moisturizes & Nourishes Dry Hair, Sulfate-Free
20K
▼ 66.7%vs. prior month
$760K
latest month
12-month trend
B00GXE5ASY
PRAVANA Intense Therapy Leave-In Conditioner Spray Treatment & Detangler | Instantly Detangles & Hydrates | Equalizes Hair Porosity | For All Hair Types | Strengthens & Softens Hair
10K
▼ 50.0%vs. prior month
$219.9K
latest month
12-month trend
B08SSCQH77
Redken All Soft Conditioner – For Dry, Brittle Hair
10K
▼ 50.0%vs. prior month
$290K
latest month
12-month trend
B08SSM21R4
Redken All Soft Shampoo – For Dry, Brittle Hair
10K
▼ 50.0%vs. prior month
$290K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Redken All Soft Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
K18 is the best-performing redken all soft brand in July 2026, moving 50,000 units across 1 ASIN for 29.4% of Top 10 volume. Pantene follows with 30,000 units (17.6%), ahead of Pureology on 20,000 units (11.8%).
Volume is spread across 8 brands, with the top three holding 58.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $12.84 to $38.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
K18
1 ASIN in Top 10
29.4%
Units
50K
Revenue
$1.4M
Avg. price
$29.00
B09HR5KSR8
$29.00·★4.2·21.6K revsK18 Leave-In Molecular Repair Hair Mask
Units sold50K
Pantene
1 ASIN in Top 10
17.6%
Units
30K
Revenue
$384.9K
Avg. price
$12.84
B08T2WP81T
$12.84·★4.4·3.1K revsPantene Miracle Rescue 10-in-1 Multitasking Spray, Heat Protection, 5.7 oz | Detangles, Repairs Damaged, Dry Hair, Improves Shine, Leave-In Conditioning Treatment with Keratin and Pro-Vitamin B5
Units sold30K
Pureology
1 ASIN in Top 10
11.8%
Units
20K
Revenue
$760K
Avg. price
$38.00
B0891843GC
$38.00·★4.6·19.3K revsPureology Hydrate Shampoo – Moisturizes & Nourishes Dry Hair, Sulfate-Free
Units sold20K
Trending Redken All Soft Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00C5AHTVQ booked 10K units at $49.89, with ▲ 0.0% MoM change. On the growth side, B08T2WP81T leads positive momentum with ▲ 50.0% MoM growth on 30K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00C5AHTVQ
Nexxus Therappe Humectress Shampoo + Conditioner Set 33.8 oz 2 ct | Hydrating for dry hair, 72H moisture system, Controls frizz, Moisturizing for softness & shine
Price
$49.89
Rating
4.6
Reviews
22.5K
Latest month sales
B08DPLN32V
Moroccanoil All In One Leave In Conditioner
Price
$32.00
Rating
4.6
Reviews
15.7K
Latest month sales
B08T2WP81T
Pantene Miracle Rescue 10-in-1 Multitasking Spray, Heat Protection, 5.7 oz | Detangles, Repairs Damaged, Dry Hair, Improves Shine, Leave-In Conditioning Treatment with Keratin and Pro-Vitamin B5
Unlock to view ASIN details and product titles
Price
$12.84
Rating
4.4
Reviews
3.1K
Latest month sales
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