Santa Cruz Paleo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Santa Cruz Paleo sales on Amazon US totaled 205,600 units in July 2026 (▼ 12.0% vs. the prior month), generating an estimated $7,643,634 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.5% of unit volume and 51.3% of revenue, while a typical listing is priced at $34.81. The keyword itself pulled 65,752 Amazon queries over the same period (▲ 14.3% MoM).
Zooming out to the 12-month window ending July 2026, the santa cruz paleo Top 50 moved 2,226,950 units and $81,339,444 in cumulative sales — an average of 185,579 units and $6,778,287 per month. Monthly throughput topped out at 233,700 units in June 2026 and dipped to 133,150 in May 2026, leaving the latest reading 2.2% higher than August 2025.
Santa Cruz Paleo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
205.6K
▼ 12.0% MoM
Monthly Revenue 2026/07
$7.6M
▼ 11.8% MoM
Top 10 Market Share 2026/07
52.5%
Santa Cruz Paleo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold santa cruz paleo listing on Amazon US in July 2026 is ASIN B0CQ3JTR6F (Brand: Transparent Labs), which sold 20,000 units at $59.99 apiece — equal to 9.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 108,000 units and $3,919,790 in July 2026 — 52.5% of unit volume and 51.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Santa Cruz Paleo' on Amazon
July 2026
Is 52.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CQ3JTR6F
Transparent Labs Grass-Fed Whey Protein Isolate - Naturally Flavored, Gluten Free Whey Protein Powder with 28g of Protein per Serving & 9 Amino Acids - 30 Servings, French Vanilla
20K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B000Z98KF8
Trace Minerals 40,000 Volts Electrolyte Concentrate, 48 Servings | Ionic mineral drops for water, High bioavailability, Sustainably harvested in the USA, Supports 300+ biochemical reactions
10K
▲ 0.0%vs. prior month
$199.9K
latest month
12-month trend
B01MSBZYQW
Ancestral Supplements Beef Liver Support Capsules, Iron & Energy, 180 Ct | Freeze-dried, Non-GMO Liver Rich in Heme Iron, Vitamin A & B12; Grass-fed, Desiccated, Vital Liver Support, Natural Liver
10K
▼ 50.0%vs. prior month
$378.2K
latest month
12-month trend
B085LR9BM2
LMNT Zero Sugar Electrolytes - Raw Unflavored Salt | Drink Mix | 30-Count
10K
▲ 0.0%vs. prior month
$450K
latest month
12-month trend
B0881XTCR3
South Chicago Packing 100% Pure Wagyu Beef Tallow, 42 Ounces – Paleo & Keto Friendly Cooking Fat for Searing, Sautéing & Frying
10K
▲ 0.0%vs. prior month
$329.9K
latest month
12-month trend
B088GJ7VK6
REDMOND Re-Lyte Sugar Free Electrolyte Powder Drink Mix (Mixed Berry) | Zero Sugar Electrolytes, Hydration Powder
10K
▲ 0.0%vs. prior month
$459.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Santa Cruz Paleo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Transparent Labs is the best-performing santa cruz paleo brand in July 2026, moving 20,000 units across 1 ASIN for 18.5% of Top 10 volume. Trace Minerals follows with 10,000 units (9.3%), ahead of Ancestral Supplements on 10,000 units (9.3%).
Volume is spread across 10 brands, with the top three holding 37.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $19.99 to $59.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Transparent Labs
1 ASIN in Top 10
18.5%
Units
20K
Revenue
$1.2M
Avg. price
$59.99
B0CQ3JTR6F
$59.99·★4.5·1.7K revsTransparent Labs Grass-Fed Whey Protein Isolate - Naturally Flavored, Gluten Free Whey Protein Powder with 28g of Protein per Serving & 9 Amino Acids - 30 Servings, French Vanilla
Units sold20K
Trace Minerals
1 ASIN in Top 10
9.3%
Units
10K
Revenue
$199.9K
Avg. price
$19.99
B000Z98KF8
$19.99·★4.5·8.1K revsTrace Minerals 40,000 Volts Electrolyte Concentrate, 48 Servings | Ionic mineral drops for water, High bioavailability, Sustainably harvested in the USA, Supports 300+ biochemical reactions
Units sold10K
Ancestral Supplements
1 ASIN in Top 10
9.3%
Units
10K
Revenue
$378.2K
Avg. price
$38.00
B01MSBZYQW
$38.00·★4.6·20.5K revsAncestral Supplements Beef Liver Support Capsules, Iron & Energy, 180 Ct | Freeze-dried, Non-GMO Liver Rich in Heme Iron, Vitamin A & B12; Grass-fed, Desiccated, Vital Liver Support, Natural Liver
Units sold10K
Trending Santa Cruz Paleo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0H2BP7WRV leads positive momentum with ▲ 900.0% MoM growth on 1K units, with B0CFPV89LZ close behind at ▲ 566.7% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0H2BP7WRV
Santa Cruz Paleo GHK-Cu Whipped Tallow Balm + Copper Peptide, Vanilla, 2 Oz | Grass Fed Beef Tallow Moisturizer, Jojoba Oil, Vitamin E Skin Cream, Body Butter, Face Cream, Dry Skin Care, Body Lotion
Price
$28.00
Rating
3.9
Reviews
50
Latest month sales
B0CFPV89LZ
Santa Cruz Paleo Whey Protein Powder, Vanilla Flavor, 20 G Grass Fed Whey Protein Isolate Per Serving, Gluten Free, Paleo & Keto Friendly, No Sugar Added, Protein Shake Mix, 20 Servings, 1.2 lb Bag
Price
$37.99
Rating
4.6
Reviews
412
Latest month sales
B0FY7KCKTY
Kettle & Fire 100% Grass-Fed Beef Tallow for Cooking, 14 oz Glass Jar | 100% Grass-Fed & Pasture-Raised Beef Tallow For High-Heat Cooking, Seed Oil Free, Non-GMO Verified, Whole30, Keto & Paleo
Unlock to view ASIN details and product titles
Price
$14.00
Rating
4.6
Reviews
113
Latest month sales
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